Date: Mon, 14 Jun 2004 19:10:00 +0100 From: Anthony Edwards <anthony.edwards@uk.easynet.net> To: freebsd-questions@FreeBSD.org Subject: Re: Devil Mascot Message-ID: <20040614181000.GB2532@omega.noc.uk.easynet.net> In-Reply-To: <PBEKIEKOFFNDMPHOGDIJKEHFCAAA.edwardmh@pwaccess.com> References: <PBEKIEKOFFNDMPHOGDIJKEHFCAAA.edwardmh@pwaccess.com>
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On Sun, Jun 13, 2004 at 05:02:49PM -0700, Edward Hendrie wrote: > Why do you have a Devil for a trademark mascot? From a marketing > perspective, you are shooting yourselves in the foot. There are many people > of various religious backgrounds who will be dissuaded from trying FreeBSD > because they have religious objections to a product that is promoted by a > devil. Another brand with a (red) devil as a mascot: http://www.manutd.com Manchester United are the most commercially successful soccer club in the world, with a global fanbase comprising of people of all ages, races, nationalities and religions. > You may think that is a small issue, but when you are trying to create > market awareness you need a mascot that evokes simplicity and goodwill, not > one that evokes evil and deception. Given that FreeBSD is not a commercial project, such considerations are almost entirely irrelevant. -- Anthony Edwards anthony.edwards@uk.easynet.net
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