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Date:      Fri, 19 Mar 1999 01:14:17 -0800
From:      "Jordan K. Hubbard" <jkh@zippy.cdrom.com>
To:        Zippy <seth@freebie.dp.ny.frb.org>
Cc:        advocacy@FreeBSD.ORG
Subject:   Re: Netscape browser 
Message-ID:  <20561.921834857@zippy.cdrom.com>
In-Reply-To: Your message of "Fri, 19 Mar 1999 00:08:41 EST." <Pine.BSF.4.10.9903182359220.23743-100000@freebie.dp.ny.frb.org> 

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> Tough sell, considering 1) Linux's press of late (the heads of software
> companies read the trades and WSJ and see Linux all over the place
> lately, but no mention of FreeBSD), and 2) Jordan's assertion that vendors
> should port to Linux instead of FreeBSD if they've  only got resources for
> one.  Maybe his stance would change if there were a FreeBSD emulator?

I think it's kind of strange to envision a world where ISVs were
suddenly persuaded to jump on the FreeBSD bandwagon just because Linux
could now emulate its binaries.  In real life I'd more expect to hear
"FreeBSD already emulates Linux binaries, so why wouldn't we just
build for the platform with the greatest numbers and let FreeBSD run
that?  It runs Linux stuff, right?  Why would anybody want to do the
opposite?"  I can't think of any really good counter-arguments for
this that any suit worth his pinstripes would believe.

My "stance" on this is nothing more than simple pragmatism in action.
There's no point in trying to get vendors to do native ports when
FreeBSD is so far off their radars that it's a struggle just to get
them to not go so hog-wild with their (inevitable) Linux ports that
they don't run under emulation.  Even getting them to put FreeBSD
somewhere in the copy of their linux advertising blurbs (saying it's
supported under emulation) is a serious chore, and that one's a total
"gimme" as far as potential sales are concerned.  How receptive do you
think they're going to be to a native port under such circumstances?
Not very, I'll tell you, and I do ask this frequently of ISVs, just as
a checklist item, and I usually end up checking the "No" box with
little hope of an immediate reversal on the decision.

"Critical mass" from a market-interest perspective seems to be about
2-3 million users.  We're not quite there yet and, by my best
estimates, we need to basically just double in size to start
registering on these radar screens.  At our current rate of growth, we
might just make that target sooner than people think.

In any case, the PR value of having working native ports is certainly
substantial but I still don't understand how some of the previous
posters in this thread could consider FreeBSD's Linux emulation a
"bad" thing from a PR perspective when you just imagine the outcry
that would arise from not being able to use the growing number of
Linux apps.

Proposing that these ISVs would all just suddenly port their apps to
FreeBSD if FreeBSD didn't run the Linux apps at all also truly strains
credulity when you consider the other significant mitigating factors,
such as a Linux user base some 7X the size of FreeBSD's or the sheer
attention it's been receiving in the press (managers make decisions
based on what they read or see on TV, ok?).  If we didn't have Linux
emulation, a lot of RealAudio (5.0), Mathematica and Fortran 90 users,
to name but a few of the growing list of examples, would be forced to
drop FreeBSD entirely or stick with whichever version last supported
Linux emulation.  I would also expect them to express rather loud
displeasure over this, saying it was time to switch to Linux since we
obviously couldn't run their apps anymore and clearly had the Big Head
about running Linux binaries for some purile reason or another.  It
would be very very negative PR indeed. :)

- Jordan


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