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Date:      Thu, 10 Feb 2005 10:20:37 +0100
From:      Anthony Atkielski <atkielski.anthony@wanadoo.fr>
To:        freebsd-advocacy@freebsd.org
Subject:   Re: Logo Contest
Message-ID:  <259024940.20050210102037@wanadoo.fr>
In-Reply-To: <200502092133.04884.krinklyfig@spymac.com>
References:  <200502091349.00708.algould@datawok.com> <420AE14F.6050104@pacific.net.sg> <200502092248.15008.algould@datawok.com> <200502092133.04884.krinklyfig@spymac.com>

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Joshua Tinnin writes:

> Would it have been easier if you had tried to get permission to use
> NetBSD instead?

Look at the front page of www.netbsd.org.  They have a nice, clean logo.

I don't think that a logo makes or breaks deals, but from a public
relations and marketing standpoint a good logo is extremely useful, and
the lack of a logo (or a very busy logo that's hard to use and
recognize) can be a liability.

FreeBSD currently doesn't have a logo.  The mascot is cute, but cute
isn't a good idea when selling to the corporate world, which tends to
choose tools based on their suitability to a purpose rather than on the
personal attractiveness of the mascot.

There's no harm in keeping the mascot, but you can't really use a mascot
where a logo is needed.

-- 
Anthony




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