From owner-freebsd-advocacy Wed Sep 11 7:21:27 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 9266737B407 for ; Wed, 11 Sep 2002 07:21:10 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 0208B43E4A for ; Wed, 11 Sep 2002 07:21:10 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8BEL9RI060307 for ; Wed, 11 Sep 2002 10:21:09 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8BEL9EP060306 for advocacy@FreeBSD.org; Wed, 11 Sep 2002 10:21:09 -0400 (EDT) Date: Wed, 11 Sep 2002 10:21:09 -0400 From: Michael Lucas To: advocacy@FreeBSD.org Subject: FreeBSD PR Message-ID: <20020911102109.A60294@blackhelicopters.org> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Hello, Once upon a time, we had an unofficial Public Relations person. This person handled all things related to FreeBSD PR. That person has since laid down most of his Project responsibilities and, while he's still kicking around, he's no longer doing any public relations work. I think we need to get a serious effort rolling on public relations for FreeBSD. After some discussions with other assorted FreeBSD folks, it seems that several others agree. Some of our corporate sponsors do promote FreeBSD, and I for one appreciate that. But Daemon News, FreeBSD Mall, or anyone else, cannot speak for "The FreeBSD Project." Only we can do that. And we can only do that if we become organized, develop a team and a charter, and request the proper delegation of authority from the committer body. We no longer have anyone to answer questions such as "How many FreeBSD users are there?" This is an important question. As a "FreeBSD Face Man," I get asked it all the time. And I have to pull a number out of the air. This is bad, because it gives the impression nobody knows how many users there are. Also, press releases are a fact of life in promotion. But the Project no longer issues press releases, because we have no PR person. Heck, *anything* is worth a press release. Fine-grained locking in the network stack? KSE? Those represent a lot of work, and nifty features, and we don't freaking *tell* anyone about them! Press releases get covered in the press, which means articles in the press, which means free promotion, coverage, and, ultimately, users. Some teams do make announcements, mind you. For example, re@ does an excellent job with their announcements on new releases. I'm curious if they're distributed to "The Press," however. They might well be. But we, as a Project, need to know if they are or not. We could also use a set of FreeBSD presentations and scripts for these presentations. I've been asked to speak about FreeBSD before, and always had to whip out MagicPoint and cobble something up myself. There are people out there who are much better at these things than I, however. I would love to see, say, /usr/ports/promotions/freebsd-embedded, that included a MagicPoint slide show and a script for speakers to audiences interested in FreeBSD's strengths in that particular area. (OK, a port is going too far. But this presentation should be as easy to get and install as a port.) Right now, to find a presentation to promote FreeBSD I have to go to Google and find something someone else used. What do you folks think? Do we need a PR team, or should I go back to playing Freeciv? ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Wed Sep 11 7:32:33 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id E35E137B401 for ; Wed, 11 Sep 2002 07:32:27 -0700 (PDT) Received: from fledge.watson.org (fledge.watson.org [204.156.12.50]) by mx1.FreeBSD.org (Postfix) with ESMTP id E786243E3B for ; Wed, 11 Sep 2002 07:32:23 -0700 (PDT) (envelope-from robert@fledge.watson.org) Received: from fledge.watson.org (fledge.pr.watson.org [192.0.2.3]) by fledge.watson.org (8.12.4/8.12.4) with SMTP id g8BEW0Oo041340; Wed, 11 Sep 2002 10:32:00 -0400 (EDT) (envelope-from robert@fledge.watson.org) Date: Wed, 11 Sep 2002 10:31:59 -0400 (EDT) From: Robert Watson X-Sender: robert@fledge.watson.org To: Michael Lucas Cc: advocacy@FreeBSD.org Subject: Re: FreeBSD PR In-Reply-To: <20020911102109.A60294@blackhelicopters.org> Message-ID: MIME-Version: 1.0 Content-Type: TEXT/PLAIN; charset=US-ASCII Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG A good start would be for someone to link up some of the recent articles involving FreeBSD from CNET: http://news.search.com/search?version=x&tag=ex.ne.fd.srch.ne&q=freebsd Apple woos open source to Rendezvous - August 29, 2002 Linux makes a run for government - August 16, 2002 Flaw opens door in Windows, Mac, Linux - August 7, 2002 Italian police arrest 14 in hacker probe - August 2, 2002 Tough talk on Web radio copying - July 17, 2002 Apache worm barely squirms - July 1, 2002 New Apache worm starts to spread - June 28, 2002 Critical hole found in encryption program - June 27, 2002 One-on-one with Steve Jobs - June 5, 2002 VeriSign touts broad tech upgrade - June 3, 2002 VeriSign fuses assets into one system - June 2, 2002 Microsoft's file-share rule makes waves - May 9, 2002 Sun's OpenOffice open for business - May 2, 2002 The week in review: Beware of Net - April 6, 2002 Anti-Unix Web site back online - April 4, 2002 Robert N M Watson FreeBSD Core Team, TrustedBSD Projects robert@fledge.watson.org Network Associates Laboratories On Wed, 11 Sep 2002, Michael Lucas wrote: > Hello, > > Once upon a time, we had an unofficial Public Relations person. This > person handled all things related to FreeBSD PR. That person has > since laid down most of his Project responsibilities and, while he's > still kicking around, he's no longer doing any public relations work. > > I think we need to get a serious effort rolling on public relations > for FreeBSD. After some discussions with other assorted FreeBSD > folks, it seems that several others agree. > > Some of our corporate sponsors do promote FreeBSD, and I for one > appreciate that. But Daemon News, FreeBSD Mall, or anyone else, > cannot speak for "The FreeBSD Project." Only we can do that. And we > can only do that if we become organized, develop a team and a charter, > and request the proper delegation of authority from the committer > body. > > We no longer have anyone to answer questions such as "How many FreeBSD > users are there?" This is an important question. As a "FreeBSD Face > Man," I get asked it all the time. And I have to pull a number out of > the air. This is bad, because it gives the impression nobody knows > how many users there are. > > Also, press releases are a fact of life in promotion. But the Project > no longer issues press releases, because we have no PR person. Heck, > *anything* is worth a press release. Fine-grained locking in the > network stack? KSE? Those represent a lot of work, and nifty > features, and we don't freaking *tell* anyone about them! Press > releases get covered in the press, which means articles in the press, > which means free promotion, coverage, and, ultimately, users. > > Some teams do make announcements, mind you. For example, re@ does an > excellent job with their announcements on new releases. I'm curious > if they're distributed to "The Press," however. They might well be. > But we, as a Project, need to know if they are or not. > > We could also use a set of FreeBSD presentations and scripts for these > presentations. I've been asked to speak about FreeBSD before, and > always had to whip out MagicPoint and cobble something up myself. > There are people out there who are much better at these things than I, > however. I would love to see, say, > /usr/ports/promotions/freebsd-embedded, that included a MagicPoint > slide show and a script for speakers to audiences interested in > FreeBSD's strengths in that particular area. (OK, a port is going too > far. But this presentation should be as easy to get and install as a > port.) Right now, to find a presentation to promote FreeBSD I have to > go to Google and find something someone else used. > > What do you folks think? Do we need a PR team, or should I go back to > playing Freeciv? > > ==ml > > -- > Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org > http://www.oreillynet.com/pub/q/Big_Scary_Daemons > > Absolute BSD: http://www.AbsoluteBSD.com/ > > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message > To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Thu Sep 12 12: 9:47 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 7F76C37B400 for ; Thu, 12 Sep 2002 12:09:40 -0700 (PDT) Received: from piwebs.com (t-indiv5-88.athome.tue.nl [131.155.241.88]) by mx1.FreeBSD.org (Postfix) with SMTP id 2950543E4A for ; Thu, 12 Sep 2002 12:09:39 -0700 (PDT) (envelope-from avleeuwen@piwebs.com) Received: (qmail 77743 invoked from network); 12 Sep 2002 19:10:59 -0000 Received: from unknown (HELO amd760.piwebs.com) (192.168.0.114) by 0 with SMTP; 12 Sep 2002 19:10:59 -0000 Content-Type: text/plain; charset="iso-8859-1" From: Arjan van Leeuwen To: Michael Lucas Subject: Re: FreeBSD PR Date: Thu, 12 Sep 2002 21:09:39 +0200 User-Agent: KMail/1.4.3 References: <20020911102109.A60294@blackhelicopters.org> In-Reply-To: <20020911102109.A60294@blackhelicopters.org> Cc: advocacy@freebsd.org MIME-Version: 1.0 Content-Transfer-Encoding: quoted-printable Message-Id: <200209122109.39919.avleeuwen@piwebs.com> Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Hi, I'd love to see a PR team, and I'd love to be part of it too (if that's=20 possible).=20 I work (part-time) for a company that tries to deploy FreeBSD in as many=20 situations as possible, but we often have to face the fact that none of o= ur=20 customers have ever heard of FreeBSD. This has its advantages - they have= n't=20 heard any bad things about it either - but definitely a lot of disadvanta= ges=20 too. The education needed to get people to understand what FreeBSD is and= =20 stands for surprises me time after time.=20 More press coverage would help FreeBSD a great deal. The amount of web sp= ace=20 and plain paper 'wasted' on Linux is just huge. Companies and individuals= =20 like that. Talk about Linux, they'll have at least some vague idea of wha= t=20 you're talking about, and they know it's good, because 'IBM uses it' (or = so=20 they've heard).=20 We all know there's more to open source than just Linux, but 99.9% of the= =20 people who decide if they're going with an open source solution, and if s= o=20 which one, do not. I'm not just talking about managers in companies, but = also=20 about a lot of system administrators, who just didn't had the chance to h= ear=20 about FreeBSD. There's just too little information about it in the press. Where are the rave reviews of FreeBSD 4.X that I expect to find on the Ne= t and=20 in computer magazines? They're nowhere to be found. Because no one appare= ntly=20 took the effort of sending the magazines and sites a CD-ROM distribution = and=20 a nice press release.=20 With version 5 coming up, we have a great chance to get people to look at= =20 FreeBSD, and to get a lot of positive press. We'd be fools to let that ch= ance=20 pass by.=20 We have to try to create a small hype around 5.0 - as you say, press rele= ases=20 are vital. Release as many of them as possible. Previews are too. Send ev= ery=20 computer magazine, every website, no matter how small, every newspaper yo= u=20 know a copy of DP2 when it comes out, with some clear instructions on how= to=20 install it and what to do with it when they've done that. Tell them about= the=20 improvements since the last version, and about the advantages of FreeBSD=20 over, say, Linux. Let everyone know the rich history of BSD. It doesn't=20 matter if we get some bad coverage in the process. It doesn't matter if s= ome=20 dork at zdnet explains an exciting new feature the wrong way. We want peo= ple=20 to get the big picture, and fast.=20 If I can help, and I'd be glad to, please contact me. Arjan van Leeuwen avleeuwen@piwebs.com On Wednesday 11 September 2002 16:21, Michael Lucas wrote: > Hello, > > Once upon a time, we had an unofficial Public Relations person. This > person handled all things related to FreeBSD PR. That person has > since laid down most of his Project responsibilities and, while he's > still kicking around, he's no longer doing any public relations work. > > I think we need to get a serious effort rolling on public relations > for FreeBSD. After some discussions with other assorted FreeBSD > folks, it seems that several others agree. > > Some of our corporate sponsors do promote FreeBSD, and I for one > appreciate that. But Daemon News, FreeBSD Mall, or anyone else, > cannot speak for "The FreeBSD Project." Only we can do that. And we > can only do that if we become organized, develop a team and a charter, > and request the proper delegation of authority from the committer > body. > > We no longer have anyone to answer questions such as "How many FreeBSD > users are there?" This is an important question. As a "FreeBSD Face > Man," I get asked it all the time. And I have to pull a number out of > the air. This is bad, because it gives the impression nobody knows > how many users there are. > > Also, press releases are a fact of life in promotion. But the Project > no longer issues press releases, because we have no PR person. Heck, > *anything* is worth a press release. Fine-grained locking in the > network stack? KSE? Those represent a lot of work, and nifty > features, and we don't freaking *tell* anyone about them! Press > releases get covered in the press, which means articles in the press, > which means free promotion, coverage, and, ultimately, users. > > Some teams do make announcements, mind you. For example, re@ does an > excellent job with their announcements on new releases. I'm curious > if they're distributed to "The Press," however. They might well be. > But we, as a Project, need to know if they are or not. > > We could also use a set of FreeBSD presentations and scripts for these > presentations. I've been asked to speak about FreeBSD before, and > always had to whip out MagicPoint and cobble something up myself. > There are people out there who are much better at these things than I, > however. I would love to see, say, > /usr/ports/promotions/freebsd-embedded, that included a MagicPoint > slide show and a script for speakers to audiences interested in > FreeBSD's strengths in that particular area. (OK, a port is going too > far. But this presentation should be as easy to get and install as a > port.) Right now, to find a presentation to promote FreeBSD I have to > go to Google and find something someone else used. > > What do you folks think? Do we need a PR team, or should I go back to > playing Freeciv? > > =3D=3Dml To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Thu Sep 12 22:18:37 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id F361B37B400 for ; Thu, 12 Sep 2002 22:18:35 -0700 (PDT) Received: from hotmail.com (f162.pav1.hotmail.com [64.4.31.162]) by mx1.FreeBSD.org (Postfix) with ESMTP id BDD3C43E4A for ; Thu, 12 Sep 2002 22:18:35 -0700 (PDT) (envelope-from zdetton@hotmail.com) Received: from mail pickup service by hotmail.com with Microsoft SMTPSVC; Thu, 12 Sep 2002 22:18:35 -0700 Received: from 216.20.236.18 by pv1fd.pav1.hotmail.msn.com with HTTP; Fri, 13 Sep 2002 05:18:35 GMT X-Originating-IP: [216.20.236.18] From: "Zachary Detton" To: freebsd-advocacy@freebsd.org Subject: unsubscribe Date: Thu, 12 Sep 2002 23:18:35 -0600 Mime-Version: 1.0 Content-Type: text/plain; format=flowed Message-ID: X-OriginalArrivalTime: 13 Sep 2002 05:18:35.0642 (UTC) FILETIME=[028A3DA0:01C25AE5] Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG unsubscribe freebsd-advocacy _________________________________________________________________ MSN Photos is the easiest way to share and print your photos: http://photos.msn.com/support/worldwide.aspx To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Thu Sep 12 22:59:53 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id D60D837B400 for ; Thu, 12 Sep 2002 22:59:45 -0700 (PDT) Received: from isy.liu.se (isy.liu.se [130.236.48.10]) by mx1.FreeBSD.org (Postfix) with ESMTP id E931343E7B for ; Thu, 12 Sep 2002 22:59:44 -0700 (PDT) (envelope-from mj@isy.liu.se) Received: from swift.isy.liu.se (swift.isy.liu.se [130.236.49.185]) by isy.liu.se (8.11.4/8.11.4) with ESMTP id g8D5xaO28738; Fri, 13 Sep 2002 07:59:36 +0200 (MET DST) Date: Fri, 13 Sep 2002 07:59:57 +0200 Subject: Re: FreeBSD PR Content-Type: text/plain; charset=US-ASCII; format=flowed Mime-Version: 1.0 (Apple Message framework v482) Cc: Michael Lucas , advocacy@FreeBSD.ORG To: Arjan van Leeuwen From: Michael Josefsson In-Reply-To: <200209122109.39919.avleeuwen@piwebs.com> Message-Id: <084D7784-C6DE-11D6-B960-0003939BCCF2@isy.liu.se> Content-Transfer-Encoding: 7bit X-Mailer: Apple Mail (2.482) Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG In the same vein I have for quite some time proposed that there should be centrally downloadable "official" posters and stuff for promoting FreeBSD at conventions, meetings etc. It would not be hard for some graphically gifted (I'm not:) guy to compose posters describing in _very_ general terms how FreeBSD can be used in many walks of life. I was thinking something along the lines of one poster for "FreeBSD as a webserver", "FreeBSD as the company fileserver", "FreeBSD as a firewall", etc, etc... Not necessarily - in fact probably not - a lot of text, just the slogan and some fancy artwork. I for one would like to have one on my door and several in the university labs. And I imagine they would make advocacy easier if they are released officially by the FreeBSD Team. Just my thoughts. /Micke On torsdag, september 12, 2002, at 09:09 , Arjan van Leeuwen wrote: > Hi, > > I'd love to see a PR team, and I'd love to be part of it too (if that's > possible). > > I work (part-time) for a company that tries to deploy FreeBSD in as many > situations as possible, but we often have to face the fact that none of > our > customers have ever heard of FreeBSD. This has its advantages - they > haven't > heard any bad things about it either - but definitely a lot of > disadvantages > too. The education needed to get people to understand what FreeBSD is > and > stands for surprises me time after time. > > More press coverage would help FreeBSD a great deal. The amount of web > space > and plain paper 'wasted' on Linux is just huge. Companies and > individuals > like that. Talk about Linux, they'll have at least some vague idea of > what > you're talking about, and they know it's good, because 'IBM uses it' > (or so > they've heard). > > We all know there's more to open source than just Linux, but 99.9% of > the > people who decide if they're going with an open source solution, and if > so > which one, do not. I'm not just talking about managers in companies, > but also > about a lot of system administrators, who just didn't had the chance to > hear > about FreeBSD. There's just too little information about it in the > press. > > Where are the rave reviews of FreeBSD 4.X that I expect to find on the > Net and > in computer magazines? They're nowhere to be found. Because no one > apparently > took the effort of sending the magazines and sites a CD-ROM > distribution and > a nice press release. > > With version 5 coming up, we have a great chance to get people to look > at > FreeBSD, and to get a lot of positive press. We'd be fools to let that > chance > pass by. > > We have to try to create a small hype around 5.0 - as you say, press > releases > are vital. Release as many of them as possible. Previews are too. Send > every > computer magazine, every website, no matter how small, every newspaper > you > know a copy of DP2 when it comes out, with some clear instructions on > how to > install it and what to do with it when they've done that. Tell them > about the > improvements since the last version, and about the advantages of FreeBSD > over, say, Linux. Let everyone know the rich history of BSD. It doesn't > matter if we get some bad coverage in the process. It doesn't matter if > some > dork at zdnet explains an exciting new feature the wrong way. We want > people > to get the big picture, and fast. > > If I can help, and I'd be glad to, please contact me. > > Arjan van Leeuwen > avleeuwen@piwebs.com > > On Wednesday 11 September 2002 16:21, Michael Lucas wrote: >> Hello, >> >> Once upon a time, we had an unofficial Public Relations person. This >> person handled all things related to FreeBSD PR. That person has >> since laid down most of his Project responsibilities and, while he's >> still kicking around, he's no longer doing any public relations work. >> >> I think we need to get a serious effort rolling on public relations >> for FreeBSD. After some discussions with other assorted FreeBSD >> folks, it seems that several others agree. >> >> Some of our corporate sponsors do promote FreeBSD, and I for one >> appreciate that. But Daemon News, FreeBSD Mall, or anyone else, >> cannot speak for "The FreeBSD Project." Only we can do that. And we >> can only do that if we become organized, develop a team and a charter, >> and request the proper delegation of authority from the committer >> body. >> >> We no longer have anyone to answer questions such as "How many FreeBSD >> users are there?" This is an important question. As a "FreeBSD Face >> Man," I get asked it all the time. And I have to pull a number out of >> the air. This is bad, because it gives the impression nobody knows >> how many users there are. >> >> Also, press releases are a fact of life in promotion. But the Project >> no longer issues press releases, because we have no PR person. Heck, >> *anything* is worth a press release. Fine-grained locking in the >> network stack? KSE? Those represent a lot of work, and nifty >> features, and we don't freaking *tell* anyone about them! Press >> releases get covered in the press, which means articles in the press, >> which means free promotion, coverage, and, ultimately, users. >> >> Some teams do make announcements, mind you. For example, re@ does an >> excellent job with their announcements on new releases. I'm curious >> if they're distributed to "The Press," however. They might well be. >> But we, as a Project, need to know if they are or not. >> >> We could also use a set of FreeBSD presentations and scripts for these >> presentations. I've been asked to speak about FreeBSD before, and >> always had to whip out MagicPoint and cobble something up myself. >> There are people out there who are much better at these things than I, >> however. I would love to see, say, >> /usr/ports/promotions/freebsd-embedded, that included a MagicPoint >> slide show and a script for speakers to audiences interested in >> FreeBSD's strengths in that particular area. (OK, a port is going too >> far. But this presentation should be as easy to get and install as a >> port.) Right now, to find a presentation to promote FreeBSD I have to >> go to Google and find something someone else used. >> >> What do you folks think? Do we need a PR team, or should I go back to >> playing Freeciv? >> >> ==ml > > > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message > To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 6: 0:37 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id BFBCF37B400 for ; Fri, 13 Sep 2002 06:00:31 -0700 (PDT) Received: from rwcrmhc53.attbi.com (rwcrmhc53.attbi.com [204.127.198.39]) by mx1.FreeBSD.org (Postfix) with ESMTP id 6489743E42 for ; Fri, 13 Sep 2002 06:00:31 -0700 (PDT) (envelope-from rootman22@attbi.com) Received: from C595663-A ([12.254.218.35]) by rwcrmhc53.attbi.com (InterMail vM.4.01.03.27 201-229-121-127-20010626) with ESMTP id <20020913130031.HXQN25830.rwcrmhc53.attbi.com@C595663-A>; Fri, 13 Sep 2002 13:00:31 +0000 Subject: Re: FreeBSD PR From: Joe Warner To: Michael Lucas Cc: advocacy@FreeBSD.org In-Reply-To: <20020911102109.A60294@blackhelicopters.org> References: <20020911102109.A60294@blackhelicopters.org> Content-Type: multipart/signed; micalg=pgp-sha1; protocol="application/pgp-signature"; boundary="=-WoivmyAgjldkKc7ge+F2" X-Mailer: Ximian Evolution 1.0.8 Date: 13 Sep 2002 07:00:14 -0600 Message-Id: <1031922015.340.13.camel@C595663-A.attbi.com> Mime-Version: 1.0 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG --=-WoivmyAgjldkKc7ge+F2 Content-Type: text/plain Content-Transfer-Encoding: quoted-printable I wholeheartedly agree with this but I can understand why the BSD community hasn't pursued PR as much as the Linux community. Historically, the Linux community has had more of a focus on profit than the BSD community and if you're trying to sell a product, you definitely need a PR team. In regards to PR, maybe Apple could do for FreeBSD what IBM has been doing for Linux? On Wed, 2002-09-11 at 08:21, Michael Lucas wrote: > Hello, >=20 > Once upon a time, we had an unofficial Public Relations person. This > person handled all things related to FreeBSD PR. That person has > since laid down most of his Project responsibilities and, while he's > still kicking around, he's no longer doing any public relations work. >=20 > I think we need to get a serious effort rolling on public relations > for FreeBSD. After some discussions with other assorted FreeBSD > folks, it seems that several others agree. >=20 > Some of our corporate sponsors do promote FreeBSD, and I for one > appreciate that. But Daemon News, FreeBSD Mall, or anyone else, > cannot speak for "The FreeBSD Project." Only we can do that. And we > can only do that if we become organized, develop a team and a charter, > and request the proper delegation of authority from the committer > body. >=20 > We no longer have anyone to answer questions such as "How many FreeBSD > users are there?" This is an important question. As a "FreeBSD Face > Man," I get asked it all the time. And I have to pull a number out of > the air. This is bad, because it gives the impression nobody knows > how many users there are. >=20 > Also, press releases are a fact of life in promotion. But the Project > no longer issues press releases, because we have no PR person. Heck, > *anything* is worth a press release. Fine-grained locking in the > network stack? KSE? Those represent a lot of work, and nifty > features, and we don't freaking *tell* anyone about them! Press > releases get covered in the press, which means articles in the press, > which means free promotion, coverage, and, ultimately, users. >=20 > Some teams do make announcements, mind you. For example, re@ does an > excellent job with their announcements on new releases. I'm curious > if they're distributed to "The Press," however. They might well be. > But we, as a Project, need to know if they are or not. >=20 > We could also use a set of FreeBSD presentations and scripts for these > presentations. I've been asked to speak about FreeBSD before, and > always had to whip out MagicPoint and cobble something up myself. > There are people out there who are much better at these things than I, > however. I would love to see, say, > /usr/ports/promotions/freebsd-embedded, that included a MagicPoint > slide show and a script for speakers to audiences interested in > FreeBSD's strengths in that particular area. (OK, a port is going too > far. But this presentation should be as easy to get and install as a > port.) Right now, to find a presentation to promote FreeBSD I have to > go to Google and find something someone else used. >=20 > What do you folks think? Do we need a PR team, or should I go back to > playing Freeciv? >=20 > =3D=3Dml >=20 > --=20 > Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org > http://www.oreillynet.com/pub/q/Big_Scary_Daemons >=20 > Absolute BSD: http://www.AbsoluteBSD.com/ >=20 > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message --=20 Faith is the quality that enables you to eat blackberry jam on a picnic without looking to see whether the seeds move. --=-WoivmyAgjldkKc7ge+F2 Content-Type: application/pgp-signature; name=signature.asc Content-Description: This is a digitally signed message part -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.0.7 (FreeBSD) iD8DBQA9geFey8v4Vaw+EcoRAiVDAJ9IvTGpzFNDw8aCVp7RPBGqSn3AQwCgm4X+ kAbWfozCTIMbzvp8rpmYcEY= =has1 -----END PGP SIGNATURE----- --=-WoivmyAgjldkKc7ge+F2-- To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 7:36:53 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id C32C537B400 for ; Fri, 13 Sep 2002 07:36:46 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 39C1143EA3 for ; Fri, 13 Sep 2002 07:36:46 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8DEagRI074962; Fri, 13 Sep 2002 10:36:42 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8DEagVD074961; Fri, 13 Sep 2002 10:36:42 -0400 (EDT) Date: Fri, 13 Sep 2002 10:36:42 -0400 From: Michael Lucas To: Arjan van Leeuwen Cc: advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR Message-ID: <20020913103642.A74684@blackhelicopters.org> References: <20020911102109.A60294@blackhelicopters.org> <200209122109.39919.avleeuwen@piwebs.com> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <200209122109.39919.avleeuwen@piwebs.com>; from avleeuwen@piwebs.com on Thu, Sep 12, 2002 at 09:09:39PM +0200 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Hello, You know, I don't think I kicked this anthill hard enough; not many of you are stirring. I'm picking Arjan's response to reply to in a general context, rather than replying to everyone. This might make it seem that I'm talking only with Arjan, but that's not my intent -- I simply am not writing this several times over. I also received several personal replies, and am going to respond to some of the issues raised in general here. First off, I'm glad some of you give a dang. We agree that PR is important. (In related news, we agree that Pluto is a bit chilly in the summer.) One issue I'd like to address right off is summarized nicely by Arjan here: On Thu, Sep 12, 2002 at 09:09:39PM +0200, Arjan van Leeuwen wrote: > I'd love to see a PR team, and I'd love to be part of it too (if that's > possible). Yes, it is possible, and yes, we would love to have you. One comment that was frequently raised was, "I can't help, I'm not a committer!" Well, I am a committer, and I have to say that being a committer is not necessary to do any FreeBSD work. But a commit bit is considered a benefit for FreeBSD contributors, so: you want a commit bit, you can have it, more easily than most. Here's how: One of our first tasks needs to be updating http://www.freebsd.org/news/press.html. I want this page updated with links that show FreeBSD mentions in the press, especially those that demonstrate FreeBSD technology uptake by other companies (i.e., Apple), not just ones that say "wow, FreeBSD is kewl." Snippets on personal Web pages don't count, sorry. These need to be "real" press articles. I'm not going to go and define what real press is: I know it when I see it. Install /usr/ports/textproc/docproj and /usr/ports/textproc/ispell. CVSup the source for the www tree (collection www). Edit www/en/news/press.xml to include the links and blurbs. Spellcheck the file, validate it with the DocProj tools, and build it to see that it works. Check the links to be sure they work, too. Then submit your changes as a PR. Pardon the self promotion, but: Installing user tools: http://www.onlamp.com/pub/a/bsd/2001/02/08/Big_Scary_Daemons.html Changing the docs: http://www.onlamp.com/pub/a/bsd/2001/02/22/Big_Scary_Daemons.html Submitting the PRs: http://www.onlamp.com/pub/a/bsd/2001/03/08/Big_Scary_Daemons.html You can also find this info scattered throughout the FreeBSD web site, especially in the Docproj Primer, but you cannot say I don't make it easy for you! :-) So, here's the deal: Submit updates to the "In The Press" page. rwatson sent out a nice list of links, which I'm going to count as one set of updates. Make sure your patches are clean, meaning that they apply cleanly, and don't break the Web build. Submit twelve clean patches in a row, through proper FreeBSD channels, and I will sponsor you for a commit bit of your very own. Do us all a favor, though, and post here that you have a press PR in the queue on story such-and-such; that will save others here the time and trouble to do it. By accepting this commit bit, you will also accept the responsibility to maintain the FreeBSD "In the Press" page. It may take you a couple patches to get right, and you may have to ask questions, but that's OK. Really. If you wind up submitting fourteen patches total because the first two needed correction, that's the learning curve. I went through it -- heck, Robert Watson went through it, and he's now one of the Core members and a highfaluting', respected kernel security guy. In case of dispute, the person who gets to decide is me; if I'm sponsoring you, that means I'm putting my good name behind you, so you better measure up to my standards. (I'm not that bad, ask Tom Rhodes about rewriting the NFS chapter of the Handbook. Actually, on second thought, don't. ;-) If you're too late, don't sweat it. There will be other tasks that can earn you a commit bit. > More press coverage would help FreeBSD a great deal. This is the crux of the issue. It looks like this is our "to do list." a) A way to inject press releases into the PR stream. b) A way to catch PR-worthy stuff within the Project. c) Actually writing press releases. d) More articles in the press, especially paper press. e) People to review FreeBSD 5 DP2 and 5.0-R f) presentations g) posters I had some private email suggestions for a), but I'd like to drag those people out into the open and see if they'd be willing to take this on for us. If not, some of you with a bit of spare time and Google could make some good suggestions on how to do this. b) is comparatively easy. Watch -hackers, cvs-all, and -current, and pay attention! Actually writing press releases, c) is fairly straightforward. We have some old press releases in the tree now, in the press directory. I would absolutely love to have a professional PR person to write these, but we can do it ourselves. It must be done, so we must do it. d) rides on people writing articles. I did this for years, until I got "promoted" into writing BSD books. But press releases will get other people to do the writing for us! Review copies, e) can be had from our corporate sponsors. Rather than have everyone harass our corporate sponsors with suggestions, it would be good if we here on -advocacy built our own comprehensive list of people to contact. I'm sure we could get some info from our sponsors on what contacts they have, and we could work on expanding that list. Presentations are fairly straightforward. I'm going to push MagicPoint (/usr/ports/misc/magicpoint) as a tool here, because it's very low-overhead. Yes, StarOffice has a nice presentation tool, and I'm sure KDE and Gnome do as well, but I think it would be a bad idea to require such big-ass programs for people to run a presentation. Besides, the MagicPoint format is easy to edit. If you want to create a presentation on FreeBSD, go right ahead! I don't care if it sucks, it's a start. Remember: "If it sucks, rework until it sucks less." To show how easy MagicPoint is, I have my BSDCon 2002 presentation available at http://www.blackhelicopters.org/~mwlucas/presentation2k2.mgp. Posters, g), are actually the most difficult thing here. We could probably ask one of our corporate sponsors for a poster in electronic form. What format would be best? > With version 5 coming up, we have a great chance to get people to look at > FreeBSD, and to get a lot of positive press. We'd be fools to let that chance > pass by. We could be something worse than fools. We could be lazy. ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 8: 7:33 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id D673137B401 for ; Fri, 13 Sep 2002 08:07:28 -0700 (PDT) Received: from swan.mail.pas.earthlink.net (swan.mail.pas.earthlink.net [207.217.120.123]) by mx1.FreeBSD.org (Postfix) with ESMTP id 32AF843E6A for ; Fri, 13 Sep 2002 08:07:28 -0700 (PDT) (envelope-from tlambert2@mindspring.com) Received: from pool0166.cvx21-bradley.dialup.earthlink.net ([209.179.192.166] helo=mindspring.com) by swan.mail.pas.earthlink.net with esmtp (Exim 3.33 #1) id 17ps2S-0000rI-00; Fri, 13 Sep 2002 08:07:20 -0700 Message-ID: <3D81FEDC.FF25C31E@mindspring.com> Date: Fri, 13 Sep 2002 08:06:04 -0700 From: Terry Lambert X-Mailer: Mozilla 4.79 [en] (Win98; U) X-Accept-Language: en MIME-Version: 1.0 To: Michael Lucas Cc: Arjan van Leeuwen , advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR References: <20020911102109.A60294@blackhelicopters.org> <200209122109.39919.avleeuwen@piwebs.com> <20020913103642.A74684@blackhelicopters.org> Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Michael Lucas wrote: > You know, I don't think I kicked this anthill hard enough; not many of > you are stirring. The reason is probably that something like this requires a delegation of authority by the core team to permit someone to speak for the project. Otherwise, they are "just another pundit speaking about the project, not for it or on behalf of it". Jordan was a good spokesperson because he had core team membership, and either implicit or explicit delegation of authority. BTW: updating a FreeBSD web page required a commit bit, and it's an area commit bit, so you and Arjan's discussion there is a bit off. -- Terry To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 8:12:25 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 2F56237B400 for ; Fri, 13 Sep 2002 08:12:23 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 7925D43E4A for ; Fri, 13 Sep 2002 08:12:22 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8DFCMRI075396; Fri, 13 Sep 2002 11:12:22 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8DFCLgN075395; Fri, 13 Sep 2002 11:12:21 -0400 (EDT) Date: Fri, 13 Sep 2002 11:12:21 -0400 From: Michael Lucas To: Terry Lambert Cc: Arjan van Leeuwen , advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR Message-ID: <20020913111221.C75161@blackhelicopters.org> References: <20020911102109.A60294@blackhelicopters.org> <200209122109.39919.avleeuwen@piwebs.com> <20020913103642.A74684@blackhelicopters.org> <3D81FEDC.FF25C31E@mindspring.com> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <3D81FEDC.FF25C31E@mindspring.com>; from tlambert2@mindspring.com on Fri, Sep 13, 2002 at 08:06:04AM -0700 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 08:06:04AM -0700, Terry Lambert wrote: > Michael Lucas wrote: > > You know, I don't think I kicked this anthill hard enough; not many of > > you are stirring. > > The reason is probably that something like this requires a delegation > of authority by the core team to permit someone to speak for the > project. Otherwise, they are "just another pundit speaking about > the project, not for it or on behalf of it". I did say that in my first message that we needed to request permission of the committer body before issuing press releases in the Project's name. But before we can request that delegation, we do need to show that we can do the work, or we're just a yet another bunch of yahoos and pundits who ask for something and never follow through. :-) And I have commit privs to that area of the tree, so I can sponsor people for that area of the tree. ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 8:51: 6 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 46A8037B408 for ; Fri, 13 Sep 2002 08:51:03 -0700 (PDT) Received: from cis.rutgers.edu (cis.Rutgers.EDU [165.230.126.186]) by mx1.FreeBSD.org (Postfix) with ESMTP id 9F41E43E81 for ; Fri, 13 Sep 2002 08:51:02 -0700 (PDT) (envelope-from MAILER-DAEMON@cis.rutgers.edu) From: (ochs) Date: Fri, 13 Sep 2002 11:51:01 -0400 Message-ID: X-Autogenerated: Reply To: advocacy Subject: Re: introduction on ADSL In-Reply-To: <20020913155045.CPJB4068.tomts12-srv.bellnexxia.net@Tpjm> Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Thank you for contacting the Rutgers Off-Campus Housing Service! We have received your correspondence and are in the process of accommodating your needs. For your convenience all information found in our office including room, apartment and roommate listings can be found online, 24 hours a day at: http://ruoffcampus.rutgers.edu. You can also post, renew and edit listings online. Please Note: Our Fall 2002 Walk-in & Telephone Hours are: Monday, Wednesday, & Friday: 8:30am - 4:30 pm Tuesday & Thursday: 8:30am -2:30 pm We look forward to serving your off-campus housing needs! Sincerely, OCHS Staff To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 9:49:26 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id A196137B400 for ; Fri, 13 Sep 2002 09:49:19 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id F362143E75 for ; Fri, 13 Sep 2002 09:49:08 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8DGmqQA001028; Fri, 13 Sep 2002 12:48:52 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8DGmqx5001027; Fri, 13 Sep 2002 12:48:52 -0400 (EDT) Date: Fri, 13 Sep 2002 12:48:52 -0400 From: Michael Lucas To: advocacy@FreeBSD.org Cc: GB Subject: A real, live, PR person... Message-ID: <20020913124852.A951@blackhelicopters.org> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG ...who, like, gets *paid* to do public relations! I'd like to introduce Greg Brooks. Greg has a web page at http://www.janemobley.com/gbroo.html. He is one of the people who contacted me privately, and has offered to give us a hand with public relations. I'm forwarding this chunk with his kind permission, with some minor editing to trim out personal and/or irrelevacies that appear when you swap email with someone. I'll comment separately in another message. My personal opinion is: here we have someone who can guide us through a lot of the PR pitfalls we would encounter, and get us a jump ahead. Let's not waste him. ==ml On Fri, Sep 13, 2002 at 10:11:10AM -0500, GB wrote: > > Now, having said that, I'm happy to contribute time/expertise/whatever > to putting together a strategic plan and then executing some or all of > that plan. As I said: the key is going to be figuring out WHAT we want > to say and staying on message. Most PR failures aren't because of poor > targeting; they're because people wander off message. > > Some basic things we can do, at a minimum: > > * Create and maintain a database of tech editors/writers, feeding them > not just story ideas, but perhaps a 6x/yearly BSD update sheet that > includes stats, factoids, contacts for specific BSD-migration success > stories, etc. > > * See if we can talk the folks at freebsd.org into letting us maintain a > media area on the site. > > * Develop a "BSD champion's kit" that gives less-than-eloquent techies > everything they need to speak the good word and/or write the good > company memo regarding the OS. ("Dude, this rules!" does not generally > impress CTOs) > > * Begin developing a master list of major BSD vendors/consultants who > can be used as local contact/quotable sources in regional computing > publications. > > One of the main things we'll have to do is resist the urge to say "hey, > what's all this fuss about Linux when we were here first/we do it > better/we're cooler/etc." In fact, one approach (but by no means the > only approach) would be to reach both midrange and experienced Linux > users with a simple message: We're the next logical step in stability, > flexibility and power. > > Anyway, this is becoming a ramble, so I'll cut it short. What do you > think? > > G. > > -----Original Message----- > From: Michael Lucas [mailto:mwlucas@blackhelicopters.org] > Sent: Thursday, September 12, 2002 11:43 AM > To: GB > Subject: Re: Personal to Michael re: FreeBSD PR > > Greg, > > This sounds awesome. > > I think we should definitely take this public on advocacy@. We're all > volunteers, and I think the presence of a PR volunteer who knows what > they're doing could really help galvanize the Project's PR efforts. > It seems that strategic marketing is something we could really use, > and if you know how to do it and are willing to pitch in, we'd welcome > you with open arms. :-) > > ==ml > > On Thu, Sep 12, 2002 at 11:07:57AM -0500, GB wrote: > > Michael, ... > > The nice thing about real PR is that it's not capital intensive -- > heck, > > there are more efficient ways to hit the press than PR Newswire or > > Business Wire, and they're free. What we should first do is decide > WHAT > > we want to communicate, then craft the channels and tools around that. > > > > Below is a message I wrote to Jason Hubbard back when he was the PR > > liaison. Off base in some ways, but it reflects my thoughts at the > time: > > > > > > > > Mr. Hubbard, > > > > My name is Greg Brooks, and I'm new to (one might say "a convert to") > > FreeBSD. After trying a variety of dissatisfying Linux distributions, > I > > was drawn to the elegance of FreeBSD's ports structure and (frankly) > the > > no-nonsense approach the OS takes to most non-trivial tasks. > > > > Why am I writing? Because I want to see this terrific project continue > > to grow and succeed. And while it will be a long time (OK, likely > > never!) before I'm submitting bug fixes, one thing I *can* help with > is > > the area you're responsible for: public relations and corporate > liaison. > > > > > > My background is in marketing, public relations and design -- about 15 > > years of experience launching products and services from dotcoms to > > automated toll roads. I'm currently a vice president at one of Kansas > > City's larger PR firms; I also own a graphic design company, Blue > Mouse > > Design. I point this out not because I'm gloating (I remind myself > that, > > as in programming, there is always someone in communications with more > > experience, no matter how far up the ladder you climb), but to make > the > > point that my offer consists of more than help from a good-natured > > hobbyist with a copy of the Gimp. > > > > How can I help? Well, you can likely outline that better than me, but > > two major areas come to mind: > > > > * Public relations and strategic marketing -- With the changes in > > FreeBSD's ownership, it's more important than ever to project the > > strengths of this OS and the vibrancy of its support community. Does > > FreeBSD have a formal plan in place to help grow the user base and/or > > promote the strengths of the product? Whether the answer is yes or no, > > perhaps I could be of assistance. > > > > * Graphic design -- I can't recall where I saw them, but I seem to > > recall ads for FreeBSD in one or more of the Linux magazines. If you > > paid to have those designed/written, consider this an offer for free, > > ongoing assistance in that area. If you talk with Chris Coleman at > > Daemon News, you can pass this note on to him as well... I spend a big > > chunk of my time professional consulting time helping nonprofits and > > trade associations figure out how to do better publications at lower > > cost. > > > > Anyway, this turned into a rather long introduction -- if you're still > > reading at this point, thanks. And if you'd like a willing volunteer > in > > this area, let me know how I (or my company) can help. > > > > Warm Regards, > > Greg Brooks > > Principal > > Blue Mouse Design -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 10:50:34 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 3969237B400 for ; Fri, 13 Sep 2002 10:50:22 -0700 (PDT) Received: from vnode.vmunix.com (vnode.vmunix.com [209.112.4.20]) by mx1.FreeBSD.org (Postfix) with ESMTP id 9405143E6A for ; Fri, 13 Sep 2002 10:50:21 -0700 (PDT) (envelope-from chrisc@vmunix.com) Received: by vnode.vmunix.com (Postfix, from userid 1005) id C661A14; Fri, 13 Sep 2002 13:50:19 -0400 (EDT) Received: from localhost (localhost [127.0.0.1]) by vnode.vmunix.com (Postfix) with ESMTP id B830249A16; Fri, 13 Sep 2002 13:50:19 -0400 (EDT) Date: Fri, 13 Sep 2002 13:50:19 -0400 (EDT) From: Chris Coleman To: Michael Lucas Cc: Arjan van Leeuwen , advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR In-Reply-To: <20020913103642.A74684@blackhelicopters.org> Message-ID: MIME-Version: 1.0 Content-Type: TEXT/PLAIN; charset=US-ASCII Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG I have two venues available to me to send PR stuff to, but it would have to be wrapped into the form of an article. ie, I can accept articles for daemonnews.org and oreillynet.com/bsd and get them published. This isn't direct PR, but writing about a product and how it works in actual usage is really very good PR. Daily.daemonnews.org is pretty good for posting PR relates stuff to, but its mostly preaching to the choir and I'd like to see this get beyond the current congregation. (But don't forget to post it to daily afterward!) Oh, and if we need to send copies of FreeBSD to press people to review, just let me know. Chris Coleman Editor in Chief Daemon News E-Zine http://www.daemonnews.org Print Magazine http://magazine.daemonnews.org BSD Mall http://www.bsdmall.com On Fri, 13 Sep 2002, Michael Lucas wrote: > Hello, > > You know, I don't think I kicked this anthill hard enough; not many of > you are stirring. > > I'm picking Arjan's response to reply to in a general context, rather > than replying to everyone. This might make it seem that I'm talking > only with Arjan, but that's not my intent -- I simply am not writing > this several times over. I also received several personal replies, > and am going to respond to some of the issues raised in general here. > > First off, I'm glad some of you give a dang. We agree that PR is > important. (In related news, we agree that Pluto is a bit chilly in > the summer.) > > One issue I'd like to address right off is summarized nicely by Arjan > here: > > On Thu, Sep 12, 2002 at 09:09:39PM +0200, Arjan van Leeuwen wrote: > > I'd love to see a PR team, and I'd love to be part of it too (if that's > > possible). > > Yes, it is possible, and yes, we would love to have you. > > One comment that was frequently raised was, "I can't help, I'm not a > committer!" > > Well, I am a committer, and I have to say that being a committer is > not necessary to do any FreeBSD work. But a commit bit is considered > a benefit for FreeBSD contributors, so: you want a commit bit, you can > have it, more easily than most. Here's how: > > One of our first tasks needs to be updating > http://www.freebsd.org/news/press.html. > > I want this page updated with links that show FreeBSD mentions in the > press, especially those that demonstrate FreeBSD technology uptake by > other companies (i.e., Apple), not just ones that say "wow, FreeBSD is > kewl." Snippets on personal Web pages don't count, sorry. These need > to be "real" press articles. I'm not going to go and define what real > press is: I know it when I see it. > > Install /usr/ports/textproc/docproj and /usr/ports/textproc/ispell. > CVSup the source for the www tree (collection www). Edit > www/en/news/press.xml to include the links and blurbs. Spellcheck the > file, validate it with the DocProj tools, and build it to see that it > works. Check the links to be sure they work, too. Then submit your > changes as a PR. > > Pardon the self promotion, but: > > Installing user tools: > http://www.onlamp.com/pub/a/bsd/2001/02/08/Big_Scary_Daemons.html > > Changing the docs: > http://www.onlamp.com/pub/a/bsd/2001/02/22/Big_Scary_Daemons.html > > Submitting the PRs: > http://www.onlamp.com/pub/a/bsd/2001/03/08/Big_Scary_Daemons.html > > You can also find this info scattered throughout the FreeBSD web site, > especially in the Docproj Primer, but you cannot say I don't make it > easy for you! :-) > > So, here's the deal: > > Submit updates to the "In The Press" page. rwatson sent out a nice > list of links, which I'm going to count as one set of updates. Make > sure your patches are clean, meaning that they apply cleanly, and > don't break the Web build. > > Submit twelve clean patches in a row, through proper FreeBSD channels, > and I will sponsor you for a commit bit of your very own. Do us all a > favor, though, and post here that you have a press PR in the queue on > story such-and-such; that will save others here the time and trouble > to do it. > > By accepting this commit bit, you will also accept the responsibility > to maintain the FreeBSD "In the Press" page. > > It may take you a couple patches to get right, and you may have to ask > questions, but that's OK. Really. If you wind up submitting fourteen > patches total because the first two needed correction, that's the > learning curve. I went through it -- heck, Robert Watson went through > it, and he's now one of the Core members and a highfaluting', > respected kernel security guy. > > In case of dispute, the person who gets to decide is me; if I'm > sponsoring you, that means I'm putting my good name behind you, so you > better measure up to my standards. (I'm not that bad, ask Tom Rhodes > about rewriting the NFS chapter of the Handbook. Actually, on second > thought, don't. ;-) > > If you're too late, don't sweat it. There will be other tasks that > can earn you a commit bit. > > > More press coverage would help FreeBSD a great deal. > > This is the crux of the issue. > > It looks like this is our "to do list." > > a) A way to inject press releases into the PR stream. > b) A way to catch PR-worthy stuff within the Project. > c) Actually writing press releases. > d) More articles in the press, especially paper press. > e) People to review FreeBSD 5 DP2 and 5.0-R > f) presentations > g) posters > > I had some private email suggestions for a), but I'd like to drag > those people out into the open and see if they'd be willing to take > this on for us. If not, some of you with a bit of spare time and > Google could make some good suggestions on how to do this. > > b) is comparatively easy. Watch -hackers, cvs-all, and -current, and > pay attention! > > Actually writing press releases, c) is fairly straightforward. We > have some old press releases in the tree now, in the press directory. > I would absolutely love to have a professional PR person to write > these, but we can do it ourselves. It must be done, so we must do it. > > d) rides on people writing articles. I did this for years, until I > got "promoted" into writing BSD books. But press releases will get > other people to do the writing for us! > > Review copies, e) can be had from our corporate sponsors. Rather than > have everyone harass our corporate sponsors with suggestions, it would > be good if we here on -advocacy built our own comprehensive list of > people to contact. I'm sure we could get some info from our sponsors > on what contacts they have, and we could work on expanding that list. > > Presentations are fairly straightforward. I'm going to push > MagicPoint (/usr/ports/misc/magicpoint) as a tool here, because it's > very low-overhead. Yes, StarOffice has a nice presentation tool, and > I'm sure KDE and Gnome do as well, but I think it would be a bad idea > to require such big-ass programs for people to run a presentation. > Besides, the MagicPoint format is easy to edit. If you want to create > a presentation on FreeBSD, go right ahead! I don't care if it sucks, > it's a start. Remember: "If it sucks, rework until it sucks less." > > To show how easy MagicPoint is, I have my BSDCon 2002 presentation > available at > http://www.blackhelicopters.org/~mwlucas/presentation2k2.mgp. > > Posters, g), are actually the most difficult thing here. We could > probably ask one of our corporate sponsors for a poster in electronic > form. What format would be best? > > > With version 5 coming up, we have a great chance to get people to look at > > FreeBSD, and to get a lot of positive press. We'd be fools to let that chance > > pass by. > > We could be something worse than fools. > > We could be lazy. > > ==ml > > -- > Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org > http://www.oreillynet.com/pub/q/Big_Scary_Daemons > > Absolute BSD: http://www.AbsoluteBSD.com/ > > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message > To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 10:56:18 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 8F0F837B400 for ; Fri, 13 Sep 2002 10:56:09 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id E8BDA43E3B for ; Fri, 13 Sep 2002 10:56:08 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8DHu8QA001957; Fri, 13 Sep 2002 13:56:08 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8DHu8qq001956; Fri, 13 Sep 2002 13:56:08 -0400 (EDT) Date: Fri, 13 Sep 2002 13:56:08 -0400 From: Michael Lucas To: Chris Coleman Cc: Arjan van Leeuwen , advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR Message-ID: <20020913135608.A1934@blackhelicopters.org> References: <20020913103642.A74684@blackhelicopters.org> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: ; from chrisc@vmunix.com on Fri, Sep 13, 2002 at 01:50:19PM -0400 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Thanks, Chris! Especially for the review copies, we'll hopefully need them. :-) On Fri, Sep 13, 2002 at 01:50:19PM -0400, Chris Coleman wrote: > I have two venues available to me to send PR stuff to, but it would have > to be wrapped into the form of an article. ie, I can accept articles for > daemonnews.org and oreillynet.com/bsd and get them published. This isn't > direct PR, but writing about a product and how it works in actual usage is > really very good PR. > > Daily.daemonnews.org is pretty good for posting PR relates stuff to, but > its mostly preaching to the choir and I'd like to see this get beyond the > current congregation. (But don't forget to post it to daily afterward!) > > Oh, and if we need to send copies of FreeBSD to press people to review, > just let me know. > > Chris Coleman Editor in Chief > Daemon News E-Zine http://www.daemonnews.org > Print Magazine http://magazine.daemonnews.org > BSD Mall http://www.bsdmall.com > > On Fri, 13 Sep 2002, Michael Lucas wrote: > > > Hello, > > > > You know, I don't think I kicked this anthill hard enough; not many of > > you are stirring. > > > > I'm picking Arjan's response to reply to in a general context, rather > > than replying to everyone. This might make it seem that I'm talking > > only with Arjan, but that's not my intent -- I simply am not writing > > this several times over. I also received several personal replies, > > and am going to respond to some of the issues raised in general here. > > > > First off, I'm glad some of you give a dang. We agree that PR is > > important. (In related news, we agree that Pluto is a bit chilly in > > the summer.) > > > > One issue I'd like to address right off is summarized nicely by Arjan > > here: > > > > On Thu, Sep 12, 2002 at 09:09:39PM +0200, Arjan van Leeuwen wrote: > > > I'd love to see a PR team, and I'd love to be part of it too (if that's > > > possible). > > > > Yes, it is possible, and yes, we would love to have you. > > > > One comment that was frequently raised was, "I can't help, I'm not a > > committer!" > > > > Well, I am a committer, and I have to say that being a committer is > > not necessary to do any FreeBSD work. But a commit bit is considered > > a benefit for FreeBSD contributors, so: you want a commit bit, you can > > have it, more easily than most. Here's how: > > > > One of our first tasks needs to be updating > > http://www.freebsd.org/news/press.html. > > > > I want this page updated with links that show FreeBSD mentions in the > > press, especially those that demonstrate FreeBSD technology uptake by > > other companies (i.e., Apple), not just ones that say "wow, FreeBSD is > > kewl." Snippets on personal Web pages don't count, sorry. These need > > to be "real" press articles. I'm not going to go and define what real > > press is: I know it when I see it. > > > > Install /usr/ports/textproc/docproj and /usr/ports/textproc/ispell. > > CVSup the source for the www tree (collection www). Edit > > www/en/news/press.xml to include the links and blurbs. Spellcheck the > > file, validate it with the DocProj tools, and build it to see that it > > works. Check the links to be sure they work, too. Then submit your > > changes as a PR. > > > > Pardon the self promotion, but: > > > > Installing user tools: > > http://www.onlamp.com/pub/a/bsd/2001/02/08/Big_Scary_Daemons.html > > > > Changing the docs: > > http://www.onlamp.com/pub/a/bsd/2001/02/22/Big_Scary_Daemons.html > > > > Submitting the PRs: > > http://www.onlamp.com/pub/a/bsd/2001/03/08/Big_Scary_Daemons.html > > > > You can also find this info scattered throughout the FreeBSD web site, > > especially in the Docproj Primer, but you cannot say I don't make it > > easy for you! :-) > > > > So, here's the deal: > > > > Submit updates to the "In The Press" page. rwatson sent out a nice > > list of links, which I'm going to count as one set of updates. Make > > sure your patches are clean, meaning that they apply cleanly, and > > don't break the Web build. > > > > Submit twelve clean patches in a row, through proper FreeBSD channels, > > and I will sponsor you for a commit bit of your very own. Do us all a > > favor, though, and post here that you have a press PR in the queue on > > story such-and-such; that will save others here the time and trouble > > to do it. > > > > By accepting this commit bit, you will also accept the responsibility > > to maintain the FreeBSD "In the Press" page. > > > > It may take you a couple patches to get right, and you may have to ask > > questions, but that's OK. Really. If you wind up submitting fourteen > > patches total because the first two needed correction, that's the > > learning curve. I went through it -- heck, Robert Watson went through > > it, and he's now one of the Core members and a highfaluting', > > respected kernel security guy. > > > > In case of dispute, the person who gets to decide is me; if I'm > > sponsoring you, that means I'm putting my good name behind you, so you > > better measure up to my standards. (I'm not that bad, ask Tom Rhodes > > about rewriting the NFS chapter of the Handbook. Actually, on second > > thought, don't. ;-) > > > > If you're too late, don't sweat it. There will be other tasks that > > can earn you a commit bit. > > > > > More press coverage would help FreeBSD a great deal. > > > > This is the crux of the issue. > > > > It looks like this is our "to do list." > > > > a) A way to inject press releases into the PR stream. > > b) A way to catch PR-worthy stuff within the Project. > > c) Actually writing press releases. > > d) More articles in the press, especially paper press. > > e) People to review FreeBSD 5 DP2 and 5.0-R > > f) presentations > > g) posters > > > > I had some private email suggestions for a), but I'd like to drag > > those people out into the open and see if they'd be willing to take > > this on for us. If not, some of you with a bit of spare time and > > Google could make some good suggestions on how to do this. > > > > b) is comparatively easy. Watch -hackers, cvs-all, and -current, and > > pay attention! > > > > Actually writing press releases, c) is fairly straightforward. We > > have some old press releases in the tree now, in the press directory. > > I would absolutely love to have a professional PR person to write > > these, but we can do it ourselves. It must be done, so we must do it. > > > > d) rides on people writing articles. I did this for years, until I > > got "promoted" into writing BSD books. But press releases will get > > other people to do the writing for us! > > > > Review copies, e) can be had from our corporate sponsors. Rather than > > have everyone harass our corporate sponsors with suggestions, it would > > be good if we here on -advocacy built our own comprehensive list of > > people to contact. I'm sure we could get some info from our sponsors > > on what contacts they have, and we could work on expanding that list. > > > > Presentations are fairly straightforward. I'm going to push > > MagicPoint (/usr/ports/misc/magicpoint) as a tool here, because it's > > very low-overhead. Yes, StarOffice has a nice presentation tool, and > > I'm sure KDE and Gnome do as well, but I think it would be a bad idea > > to require such big-ass programs for people to run a presentation. > > Besides, the MagicPoint format is easy to edit. If you want to create > > a presentation on FreeBSD, go right ahead! I don't care if it sucks, > > it's a start. Remember: "If it sucks, rework until it sucks less." > > > > To show how easy MagicPoint is, I have my BSDCon 2002 presentation > > available at > > http://www.blackhelicopters.org/~mwlucas/presentation2k2.mgp. > > > > Posters, g), are actually the most difficult thing here. We could > > probably ask one of our corporate sponsors for a poster in electronic > > form. What format would be best? > > > > > With version 5 coming up, we have a great chance to get people to look at > > > FreeBSD, and to get a lot of positive press. We'd be fools to let that chance > > > pass by. > > > > We could be something worse than fools. > > > > We could be lazy. > > > > ==ml > > > > -- > > Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org > > http://www.oreillynet.com/pub/q/Big_Scary_Daemons > > > > Absolute BSD: http://www.AbsoluteBSD.com/ > > > > To Unsubscribe: send mail to majordomo@FreeBSD.org > > with "unsubscribe freebsd-advocacy" in the body of the message > > -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 11:21:46 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 4A08637B400 for ; Fri, 13 Sep 2002 11:21:42 -0700 (PDT) Received: from piwebs.com (t-indiv5-88.athome.tue.nl [131.155.241.88]) by mx1.FreeBSD.org (Postfix) with SMTP id 06E0743E42 for ; Fri, 13 Sep 2002 11:21:41 -0700 (PDT) (envelope-from avleeuwen@piwebs.com) Received: (qmail 90541 invoked from network); 13 Sep 2002 18:23:05 -0000 Received: from unknown (HELO amd760.piwebs.com) (192.168.0.114) by 0 with SMTP; 13 Sep 2002 18:23:05 -0000 Content-Type: text/plain; charset="iso-8859-1" From: Arjan van Leeuwen To: Michael Lucas , advocacy@FreeBSD.org Subject: Re: A real, live, PR person... Date: Fri, 13 Sep 2002 20:21:39 +0200 User-Agent: KMail/1.4.3 Cc: GB References: <20020913124852.A951@blackhelicopters.org> In-Reply-To: <20020913124852.A951@blackhelicopters.org> MIME-Version: 1.0 Content-Transfer-Encoding: quoted-printable Message-Id: <200209132021.39558.avleeuwen@piwebs.com> Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG *yes* this sounds good! I also think that a media section on the website,= as=20 Greg proposes, sounds like a very good idea. Where do we begin? What's th= e=20 first or most important thing that should be done? Arjan On Friday 13 September 2002 18:48, Michael Lucas wrote: > ...who, like, gets *paid* to do public relations! > > I'd like to introduce Greg Brooks. Greg has a web page at > http://www.janemobley.com/gbroo.html. He is one of the people who > contacted me privately, and has offered to give us a hand with public > relations. > > I'm forwarding this chunk with his kind permission, with some minor > editing to trim out personal and/or irrelevacies that appear when you > swap email with someone. I'll comment separately in another message. > > My personal opinion is: here we have someone who can guide us through > a lot of the PR pitfalls we would encounter, and get us a jump ahead. > Let's not waste him. > > =3D=3Dml > To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 11:39:46 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id AA61E37B400 for ; Fri, 13 Sep 2002 11:39:43 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 2851843E75 for ; Fri, 13 Sep 2002 11:39:43 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8DIdfQA002369; Fri, 13 Sep 2002 14:39:41 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8DIdfwh002368; Fri, 13 Sep 2002 14:39:41 -0400 (EDT) Date: Fri, 13 Sep 2002 14:39:41 -0400 From: Michael Lucas To: Arjan van Leeuwen Cc: advocacy@FreeBSD.org, GB Subject: Re: A real, live, PR person... Message-ID: <20020913143941.A2346@blackhelicopters.org> References: <20020913124852.A951@blackhelicopters.org> <200209132021.39558.avleeuwen@piwebs.com> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <200209132021.39558.avleeuwen@piwebs.com>; from avleeuwen@piwebs.com on Fri, Sep 13, 2002 at 08:21:39PM +0200 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 08:21:39PM +0200, Arjan van Leeuwen wrote: > *yes* this sounds good! I also think that a media section on the website, as > Greg proposes, sounds like a very good idea. Where do we begin? What's the > first or most important thing that should be done? First thing that should be done: Fix the newsflash page, so that "FreeBSD PR Director Quits!" is not near the top of the list. Get out your text processor and get to work. You may get a shiny new email address out of it. :-) Second, ponder FreeBSD's strengths. Make a list of what would appear to the public, to nerds, and to suits. Ponder some more. Then post it here. (This is taking advantage of a message that Greg sent me, but I'm going to let him handle the todo list; he knows what the heck he's doing, I'm just a writer. :) ==ml > > Arjan > > On Friday 13 September 2002 18:48, Michael Lucas wrote: > > ...who, like, gets *paid* to do public relations! > > > > I'd like to introduce Greg Brooks. Greg has a web page at > > http://www.janemobley.com/gbroo.html. He is one of the people who > > contacted me privately, and has offered to give us a hand with public > > relations. > > > > I'm forwarding this chunk with his kind permission, with some minor > > editing to trim out personal and/or irrelevacies that appear when you > > swap email with someone. I'll comment separately in another message. > > > > My personal opinion is: here we have someone who can guide us through > > a lot of the PR pitfalls we would encounter, and get us a jump ahead. > > Let's not waste him. > > > > ==ml > > > -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 15:38:57 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id AD58B37B400 for ; Fri, 13 Sep 2002 15:38:50 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id F0EC743E72 for ; Fri, 13 Sep 2002 15:38:49 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8DMcnQA003501 for ; Fri, 13 Sep 2002 18:38:49 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8DMcnb5003500 for advocacy@FreeBSD.org; Fri, 13 Sep 2002 18:38:49 -0400 (EDT) Received: from quadkings.com (IDENT:qmailr@[209.15.194.32]) by blackhelicopters.org (8.12.5/8.12.5) with SMTP id g8DM49QA003327 for ; Fri, 13 Sep 2002 18:04:13 -0400 (EDT) (envelope-from gbrooks@BLUE-MOUSE.COM) Received: (qmail 9882 invoked from network); 13 Sep 2002 22:04:08 -0000 Received: from unknown (HELO CITYMOUSE) (200.200.200.249) by mouseland.quadkings.com (200.200.200.250) with ESMTP; 13 Sep 2002 22:04:08 -0000 From: "GB" To: Cc: "'Michael Lucas'" Subject: FreeBSD PR (long, rambling -- bear with me) Date: Fri, 13 Sep 2002 17:04:59 -0500 Message-ID: <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> MIME-Version: 1.0 Content-Type: text/plain; charset="US-ASCII" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook, Build 10.0.3416 Importance: Normal X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2600.0000 In-Reply-To: <20020913143941.A2346@blackhelicopters.org> X-Spam-Status: No, hits=-4.4 required=5.0 tests=IN_REP_TO version=2.20 X-Spam-Level: Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG (cc'd to Michael Lucas because some of my mail isn't making it to the advocacy list, apparently... Michael, if this doesn't show up on advocacy, please resend.) All (or rather, all who are interested): Think of communicating about FreeBSD as a process rather than an event -- handling PR, communications or whatever you want to call it as a one-shot is sort of like thinking about network security as a one-time event: Such efforts are largely destined to fail. Things to define include: * Who are our key audiences? By this I mean those most likely to adopt FreeBSD or influence the decision process. (Having said that, I recognize that focusing on potential adopters and their influencers is just my gut instinct -- can anyone identify other groups we should be reaching out to? Standards-setting bodies? Other *nix communities? Tim O'Reilly so he'll send us free books?) * What makes FreeBSD different/better for the newbie? For the person with a little Linux experience under his/her belt? For the I.T. pro? And, while we're at it, what does FreeBSD suck at? (Granted, we may think it sucks at nothing, but someone is going to identify weaknesses with the OS, and it's sound communications practice to have an answer for ever assertion likely to come up.) * What are we out in front on? Linux has a foothold in the corporate I.T. world, OpenBSD has security and NetBSD has portability. What's our niche? Related question: Out of this niche and our identified strengths, what's our "elevator story?" (The 1-2 minute spiel what says what FreeBSD is, why it's good and why it matters.) Ideally what we end up with are key audiences, key messages and a matrix of how they intersect. Then we have a roadmap for what we say and who we say it to. After that, building materials and/or channels is easier and (hopefully) more effective. So far, I've heard mentions of posters and some other materials. Any thoughts on how effective (if at all) any of the following might be: * Professionally formatted white paper comparing FreeBSD-based solutions to Windows/Linux in various situations. * FAQs or introductory documents directed at specific groups (again, I keep thinking of utter newbies, those who've dabbled in Linux and the I.T. professional, but there are likely other groups as well). In a perfect world, of course, everyone finds Perfect Wisdom by R-ingTFM -- but we don't live in a perfect world, so every bit we do to make the learning curve easier helps make inroads. * Some standard press materials/backgrounders that the media could download, such as: -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table) -- Major sites running FreeBSD -- Uptime/reliability stats etc... Again, this is material that's already out there, but the No. 1 rule with the press is that reporters like to have things handed to them -- make it easy to do the research and even easier to write, and you'll have more press than the competition. OK, so this has gotten long. Anyone's/everyone's thoughts? Greg B. -----Original Message----- From: Michael Lucas [mailto:mwlucas@blackhelicopters.org] Sent: Friday, September 13, 2002 1:40 PM To: Arjan van Leeuwen Cc: advocacy@FreeBSD.org; GB Subject: Re: A real, live, PR person... On Fri, Sep 13, 2002 at 08:21:39PM +0200, Arjan van Leeuwen wrote: > *yes* this sounds good! I also think that a media section on the website, as > Greg proposes, sounds like a very good idea. Where do we begin? What's the > first or most important thing that should be done? First thing that should be done: Fix the newsflash page, so that "FreeBSD PR Director Quits!" is not near the top of the list. Get out your text processor and get to work. You may get a shiny new email address out of it. :-) Second, ponder FreeBSD's strengths. Make a list of what would appear to the public, to nerds, and to suits. Ponder some more. Then post it here. (This is taking advantage of a message that Greg sent me, but I'm going to let him handle the todo list; he knows what the heck he's doing, I'm just a writer. :) ==ml > > Arjan > > On Friday 13 September 2002 18:48, Michael Lucas wrote: > > ...who, like, gets *paid* to do public relations! > > > > I'd like to introduce Greg Brooks. Greg has a web page at > > http://www.janemobley.com/gbroo.html. He is one of the people who > > contacted me privately, and has offered to give us a hand with public > > relations. > > > > I'm forwarding this chunk with his kind permission, with some minor > > editing to trim out personal and/or irrelevacies that appear when you > > swap email with someone. I'll comment separately in another message. > > > > My personal opinion is: here we have someone who can guide us through > > a lot of the PR pitfalls we would encounter, and get us a jump ahead. > > Let's not waste him. > > > > ==ml > > > -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 16:39: 1 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 6833A37B400 for ; Fri, 13 Sep 2002 16:39:00 -0700 (PDT) Received: from aphrodite.anthonychavez.org (anthonychavez.org [166.70.15.37]) by mx1.FreeBSD.org (Postfix) with ESMTP id A23BB43E6E for ; Fri, 13 Sep 2002 16:38:59 -0700 (PDT) (envelope-from acc@aphrodite.anthonychavez.org) Received: from aphrodite.anthonychavez.org (localhost [127.0.0.1]) by aphrodite.anthonychavez.org (8.12.5/8.12.5) with ESMTP id g8DNcwum006456 for ; Fri, 13 Sep 2002 17:38:58 -0600 (MDT) (envelope-from acc@aphrodite.anthonychavez.org) Received: (from acc@localhost) by aphrodite.anthonychavez.org (8.12.5/8.12.5/Submit) id g8DNcw4j006455 for freebsd-advocacy@freebsd.org; Fri, 13 Sep 2002 17:38:58 -0600 (MDT) Date: Fri, 13 Sep 2002 17:38:39 -0600 From: "Anthony C. Chavez" To: GB Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-ID: <20020913233839.GA6426@anthonychavez.org> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline In-Reply-To: <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> User-Agent: Mutt/1.4i Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 05:04:59PM -0500, GB wrote: > * Some standard press materials/backgrounders that the media could > download, such as: > > -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table) vs. Solaris I ran into some trouble trying to find any ammo of this nature when I was faced with the task of providing such information to some suits a few months ago. -- acc@anthonychavez.org http://www.anthonychavez.org/ ``A people who mean to be their own governors, must arm themselves with the power knowledge gives.'' -- James Madison To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 17:19:58 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 01ACE37B400 for ; Fri, 13 Sep 2002 17:19:57 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 74EB943E6A for ; Fri, 13 Sep 2002 17:19:56 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8E0JtQA004200; Fri, 13 Sep 2002 20:19:55 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8E0JtTr004199; Fri, 13 Sep 2002 20:19:55 -0400 (EDT) Date: Fri, 13 Sep 2002 20:19:55 -0400 From: Michael Lucas To: Jeremiah Gowdy Cc: GB , advocacy@FreeBSD.org Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-ID: <20020913201955.B4164@blackhelicopters.org> References: <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <000901c25b79$de6ef7e0$f100a8c0@JEREMIAH> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <000901c25b79$de6ef7e0$f100a8c0@JEREMIAH>; from jeremiah@sherline.com on Fri, Sep 13, 2002 at 04:04:09PM -0700 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 04:04:09PM -0700, Jeremiah Gowdy wrote: > May I simply add this... > > Some standard press materials/backgrounders that the media could > download, such as: > > -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table) > > In any comparison documents, the facts need to be clear and absolutely > factually correct. [long, forceful point deleted.] Absolutely! Despite popular opinion, PR does not mean lie. If I thought we needed to lie, I'd be over working on NetBSD or OpenBSD. :-) We want to be positive and upbeat and talk about our strengths. Besides, many people see Linux and FreeBSD as being in the same boat. In general, what's bad for them is bad for us. As my Sifu would say: "It is better to build yourself up, than cut down your opponent." Stay positive, honest, and open, but have a good answer ready for reporters when they ask a hard question. ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 17:38: 9 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 495F137B400 for ; Fri, 13 Sep 2002 17:38:05 -0700 (PDT) Received: from mail.freebsdmall.com (www.freebsdmall.com [66.220.2.194]) by mx1.FreeBSD.org (Postfix) with ESMTP id AFC8643E6E for ; Fri, 13 Sep 2002 17:38:04 -0700 (PDT) (envelope-from murray@freebsdmall.com) Received: by mail.freebsdmall.com (Postfix, from userid 2074) id 067F32E899; Fri, 13 Sep 2002 17:38:04 -0700 (PDT) Date: Fri, 13 Sep 2002 17:38:03 -0700 From: Murray Stokely To: GB Cc: advocacy@FreeBSD.org, 'Michael Lucas' Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-ID: <20020913173803.B92101@freebsdmall.com> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5.1i In-Reply-To: <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE>; from gbrooks@BLUE-MOUSE.COM on Fri, Sep 13, 2002 at 05:04:59PM -0500 X-GPG-Key-ID: 1024D/0E451F7D X-GPG-Key-Fingerprint: E2CA 411D DD44 53FD BB4B 3CB5 B4D7 10A2 0E45 1F7D Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 05:04:59PM -0500, GB wrote: > * Professionally formatted white paper comparing FreeBSD-based solutions > to Windows/Linux in various situations. Have you seen the BSDi/WindRiver whitepapers that cover this? Updating those would be a good place to start. We've handed out many many tens of thousands of those documents over the years. > * FAQs or introductory documents directed at specific groups (again, I > keep thinking of utter newbies, those who've dabbled in Linux and the > I.T. professional, but there are likely other groups as well). In a > perfect world, of course, everyone finds Perfect Wisdom by R-ingTFM -- > but we don't live in a perfect world, so every bit we do to make the > learning curve easier helps make inroads. Our FAQ and Handbook are our introductory documents. The Handbook, in particular, has been simplified a great deal lately to make it more accessible to complete beginners (Randy Pratt's wonderful screenshots to walk the user step by step through installation). Did you have something else in mind? In my view, these are already taken care of, so please let me know if you think these need to be changed or if completely different documents need to be written. > * Some standard press materials/backgrounders that the media could > download, such as: > > -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table) http://www.FreeBSD.org/~murray/OS.pdf (based on an earlier comparison by Bob Bruce, and with input from the folks on hackers@) FreeBSD Mall, Inc. has handed out tens of thousands of these at tradeshows, along with the whitepapers mentioned above. It needs to be updated a bit. Also, it is far too large for 8.5x11 or A4, we used large glossy prints folded in half. > -- Major sites running FreeBSD Our definitive list is maintained in the Handbook, chapter 1. On my travels through Asia I've learned of a few other big customers that should probably be added to that list. > -- Uptime/reliability stats We need to trumpet the Netcraft Uptime surveys better. My membership to the full Netcraft surveys has lapsed, but the PR person should definitely subscribe to get the full reports. I'm not sure what the cost is. The Foundation and FreeBSD Mall, Inc could probably pay the cost. > Again, this is material that's already out there, but the No. 1 rule > with the press is that reporters like to have things handed to them -- > make it easy to do the research and even easier to write, and you'll > have more press than the competition. Yes, I think we need a new area of the FreeBSD web site dedicated to marketing. Another group of people that should be targetted is hardware vendors. I've been approached in the past by hardware vendors that have had some requests for FreeBSD drivers but they just don't have enough information to make the business case for it. We need to make our marketing area answer those questions. I think the way to start is to collect the relevant information on a third party web site for now. Once the project achieves critical mass, we'll import it to freebsd.org and maintain it from there. - Murray To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 18: 7:39 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 2E6D037B400; Fri, 13 Sep 2002 18:07:37 -0700 (PDT) Received: from pittgoth.com (14.zlnp1.xdsl.nauticom.net [209.195.149.111]) by mx1.FreeBSD.org (Postfix) with ESMTP id 1C21243E72; Fri, 13 Sep 2002 18:07:36 -0700 (PDT) (envelope-from trhodes@FreeBSD.org) Received: from unknown ([192.168.0.5]) by pittgoth.com (8.12.5/8.12.5) with SMTP id g8E17T7U069593; Fri, 13 Sep 2002 21:07:32 -0400 (EDT) (envelope-from trhodes@FreeBSD.org) Date: Fri, 13 Sep 2002 21:05:16 -0400 From: Tom Rhodes To: Terry Lambert Cc: jkh@FreeBSD.org, advocacy@FreeBSD.org Subject: Re: FreeBSD PR Message-Id: <20020913210516.0eef2003.trhodes@FreeBSD.org> In-Reply-To: <3D81FEDC.FF25C31E@mindspring.com> References: <20020911102109.A60294@blackhelicopters.org> <200209122109.39919.avleeuwen@piwebs.com> <20020913103642.A74684@blackhelicopters.org> <3D81FEDC.FF25C31E@mindspring.com> X-Mailer: Sylpheed version 0.8.1claws (GTK+ 1.2.10; i386-portbld-freebsd4.7) Mime-Version: 1.0 Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: 7bit Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG For everyone's information, I spoke about taking this position from jordan awhile ago, while he cc'ed core (core people, please check email) and I replied with an unfortunate: I don't have the amount of time But we as a team would! If we can get about 10 people togeather, I'll gladly work with everyone on pushing it, I'm a committer just like Mr. Lucas and can help in similar ways. What does everyone think about a 10 (more?) person team? Perhaps someone from DaemonNews, BSDMall, 2 committers, and other people from this list. On Fri, 13 Sep 2002 08:06:04 -0700 Terry Lambert wrote: > Michael Lucas wrote: > > You know, I don't think I kicked this anthill hard enough; not many > > of you are stirring. > > The reason is probably that something like this requires a delegation > of authority by the core team to permit someone to speak for the > project. Otherwise, they are "just another pundit speaking about > the project, not for it or on behalf of it". > > Jordan was a good spokesperson because he had core team membership, > and either implicit or explicit delegation of authority. > > > BTW: updating a FreeBSD web page required a commit bit, and it's > an area commit bit, so you and Arjan's discussion there is a bit > off. > > -- Terry > > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message > -- Tom (Darklogik) Rhodes www.FreeBSD.org -The Power To Serve www.Pittgoth.com -Pittgoth Discussion Portal trhodes@{Pittgoth.com, FreeBSD.org} PGP key by www: http://www.pittgoth.com/~darklogik/darklogik.key To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 18:26:55 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id C83E937B400 for ; Fri, 13 Sep 2002 18:26:50 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 489D643E4A for ; Fri, 13 Sep 2002 18:26:50 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8E1QmQA004572; Fri, 13 Sep 2002 21:26:48 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8E1QmCl004571; Fri, 13 Sep 2002 21:26:48 -0400 (EDT) Date: Fri, 13 Sep 2002 21:26:48 -0400 From: Michael Lucas To: Murray Stokely Cc: GB , advocacy@FreeBSD.org Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-ID: <20020913212648.A4465@blackhelicopters.org> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020913173803.B92101@freebsdmall.com> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <20020913173803.B92101@freebsdmall.com>; from murray@freebsdmall.com on Fri, Sep 13, 2002 at 05:38:03PM -0700 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 05:38:03PM -0700, Murray Stokely wrote: > On Fri, Sep 13, 2002 at 05:04:59PM -0500, GB wrote: > > * Professionally formatted white paper comparing FreeBSD-based solutions > > to Windows/Linux in various situations. > Have you seen the BSDi/WindRiver whitepapers that cover this? > Updating those would be a good place to start. We've handed out many > many tens of thousands of those documents over the years. Where could we get copies of these? And are they available for our use under a reasonable license? > > * FAQs or introductory documents directed at specific groups (again, I > > keep thinking of utter newbies, those who've dabbled in Linux and the > > I.T. professional, but there are likely other groups as well). >... > Our FAQ and Handbook are our introductory documents. >... Let me put on the writer hat here: As a writer, I am lazy. I mean, I'm *really* lazy. Astonishingly lazy. Appallingly lazy. I write FreeBSD because I already know it. My articles are all stuff that I have to learn for my day job. Writing is easier than getting a real job, and some day I hope to do it full-time so I never have to leave the house again. Your average press writer must produce 2000 words a day, or his kids don't eat. This might not seem like much, but it is when you're working with an unfamiliar topic. Writers will work with whatever makes it easiest to produce that 2000 words. At the moment, that means an incestuous bloodsucking of other Linux stories. Keep this in mind at all times when working with the press. We have much of the information, but we need to "press-friendly" it. One day, you will call up www.FreeBSD.org, and see "Media Center" near the top in big, friendly, candy-like letters. You click there, and get the Big Media Questions Links: "Who uses FreeBSD?" "Why Use FreeBSD?" "Conversion Whitepapers". These can easily be links to the Handbook, or double links -- one to the Handbook, one to a PDF made specifically for that purpose. The FAQ is too big, and the Handbook is just out of the question. Remember, writers are not nerds. (Well, okay, some of us are. :-) They do not bloody *want* to well read the FM. > > * Some standard press materials/backgrounders that the media could > > download, such as: > > -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table) > http://www.FreeBSD.org/~murray/OS.pdf > (based on an earlier comparison by Bob Bruce, and with input from > the folks on hackers@) Bingo! Could we perhaps get source for this PDF, or should we recreate it and add Solaris, etc? > > -- Major sites running FreeBSD > Our definitive list is maintained in the Handbook, chapter 1. On my > travels through Asia I've learned of a few other big customers that > should probably be added to that list. Please do. > > Again, this is material that's already out there, but the No. 1 rule > > with the press is that reporters like to have things handed to them -- > > make it easy to do the research and even easier to write, and you'll > > have more press than the competition. See, Greg is a nicer man than I am. A good PR flack can make "lazy" sound sensible and useful. :-) > I think the way to start is to collect the relevant information on a > third party web site for now. Once the project achieves critical > mass, we'll import it to freebsd.org and maintain it from there. I am willing to host this temporarily on blackhelicopters.org. It's bandwidth-limited, but if bandwidth becomes a problem, that will become my case for migrating it to FreeBSD.org. :-) ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 18:28:23 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id E2E2D37B400 for ; Fri, 13 Sep 2002 18:28:21 -0700 (PDT) Received: from pilchuck.reedmedia.net (pilchuck.reedmedia.net [209.166.74.74]) by mx1.FreeBSD.org (Postfix) with ESMTP id 36E2543E6A for ; Fri, 13 Sep 2002 18:28:21 -0700 (PDT) (envelope-from reed@reedmedia.net) Received: from reed by pilchuck.reedmedia.net with local-esmtp (Exim 3.12 #1 (Debian)) id 17q1jJ-000169-00; Fri, 13 Sep 2002 18:28:13 -0700 Date: Fri, 13 Sep 2002 18:28:12 -0700 (PDT) From: "Jeremy C. Reed" To: advocacy@FreeBSD.org Subject: Re: FreeBSD PR In-Reply-To: <20020913210516.0eef2003.trhodes@FreeBSD.org> Message-ID: MIME-Version: 1.0 Content-Type: TEXT/PLAIN; charset=US-ASCII Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, 13 Sep 2002, Tom Rhodes wrote: > What does everyone think about a 10 (more?) person team? Perhaps Sounds good. I think there should be dedicated mailing list, like freebsd-pr. So advocacy can be for generic advocacy, and freebsd-pr can be for: - planning - proof-reading media releases - choosing media targets - setting up interviews - developing media campaigns - helping organize events - and related PR work. (Where PR means "news media relations" and not just general "public relations".) And it would be nice to have a webpage for this PR team to list current goals and schedule the work. (Debian used to have an active mailing list for that -- it was used for sharing press release drafts for feedback.) Jeremy C. Reed p.s. I already write BSD articles for print and online; I have taught BSD workshops, gave BSD presentations, and ran a BSD booth at a Linux conference; and I have personally posted over 1000 BSD- or open source-related news items and articles on the web. I'd be glad to help (some more). p.p.s. Share your BSD news at http://www.bsdnewsletter.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 18:33:30 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 22DC337B400 for ; Fri, 13 Sep 2002 18:33:25 -0700 (PDT) Received: from pittgoth.com (14.zlnp1.xdsl.nauticom.net [209.195.149.111]) by mx1.FreeBSD.org (Postfix) with ESMTP id 6567043E75 for ; Fri, 13 Sep 2002 18:33:24 -0700 (PDT) (envelope-from trhodes@FreeBSD.org) Received: from unknown ([192.168.0.5]) by pittgoth.com (8.12.5/8.12.5) with SMTP id g8E1XM7U069733; Fri, 13 Sep 2002 21:33:22 -0400 (EDT) (envelope-from trhodes@FreeBSD.org) Date: Fri, 13 Sep 2002 21:31:10 -0400 From: Tom Rhodes To: Murray Stokely Cc: advocacy@FreeBSD.org, mwlucas@blackhelicopters.org Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-Id: <20020913213110.12e6661e.trhodes@FreeBSD.org> In-Reply-To: <20020913173803.B92101@freebsdmall.com> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020913173803.B92101@freebsdmall.com> X-Mailer: Sylpheed version 0.8.1claws (GTK+ 1.2.10; i386-portbld-freebsd4.7) Mime-Version: 1.0 Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: 7bit Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Should I work on updating the papers? If so just email them to me, or perhaps snail mail would be better? Thanks! On Fri, 13 Sep 2002 17:38:03 -0700 Murray Stokely wrote: > On Fri, Sep 13, 2002 at 05:04:59PM -0500, GB wrote: > > * Professionally formatted white paper comparing FreeBSD-based > > solutions to Windows/Linux in various situations. > > Have you seen the BSDi/WindRiver whitepapers that cover this? > Updating those would be a good place to start. We've handed out many > many tens of thousands of those documents over the years. > > > * FAQs or introductory documents directed at specific groups (again, > > I keep thinking of utter newbies, those who've dabbled in Linux and > > the I.T. professional, but there are likely other groups as well). > > In a perfect world, of course, everyone finds Perfect Wisdom by > > R-ingTFM -- but we don't live in a perfect world, so every bit we do > > to make the learning curve easier helps make inroads. > > Our FAQ and Handbook are our introductory documents. The Handbook, > in particular, has been simplified a great deal lately to make it more > accessible to complete beginners (Randy Pratt's wonderful screenshots > to walk the user step by step through installation). Did you have > something else in mind? In my view, these are already taken care of, > so please let me know if you think these need to be changed or if > completely different documents need to be written. > > > * Some standard press materials/backgrounders that the media could > > download, such as: > > > > -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table) > > http://www.FreeBSD.org/~murray/OS.pdf > (based on an earlier comparison by Bob Bruce, and with input from > the folks on hackers@) > > FreeBSD Mall, Inc. has handed out tens of thousands of these at > tradeshows, along with the whitepapers mentioned above. It needs to > be updated a bit. Also, it is far too large for 8.5x11 or A4, we used > large glossy prints folded in half. > > > -- Major sites running FreeBSD > > Our definitive list is maintained in the Handbook, chapter 1. On my > travels through Asia I've learned of a few other big customers that > should probably be added to that list. > > > -- Uptime/reliability stats > > We need to trumpet the Netcraft Uptime surveys better. My > membership to the full Netcraft surveys has lapsed, but the PR person > should definitely subscribe to get the full reports. I'm not sure > what the cost is. The Foundation and FreeBSD Mall, Inc could probably > pay the cost. > > > Again, this is material that's already out there, but the No. 1 rule > > with the press is that reporters like to have things handed to them > > -- make it easy to do the research and even easier to write, and > > you'll have more press than the competition. > > Yes, I think we need a new area of the FreeBSD web site dedicated to > marketing. Another group of people that should be targetted is > hardware vendors. I've been approached in the past by hardware > vendors that have had some requests for FreeBSD drivers but they just > don't have enough information to make the business case for it. We > need to make our marketing area answer those questions. > > I think the way to start is to collect the relevant information on a > third party web site for now. Once the project achieves critical > mass, we'll import it to freebsd.org and maintain it from there. > > - Murray > > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message > -- Tom (Darklogik) Rhodes www.FreeBSD.org -The Power To Serve www.Pittgoth.com -Pittgoth Discussion Portal trhodes@{Pittgoth.com, FreeBSD.org} PGP key by www: http://www.pittgoth.com/~darklogik/darklogik.key To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 18:51:48 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id C363437B400 for ; Fri, 13 Sep 2002 18:51:45 -0700 (PDT) Received: from pittgoth.com (14.zlnp1.xdsl.nauticom.net [209.195.149.111]) by mx1.FreeBSD.org (Postfix) with ESMTP id 208CB43E4A for ; Fri, 13 Sep 2002 18:51:45 -0700 (PDT) (envelope-from trhodes@FreeBSD.org) Received: from unknown ([192.168.0.5]) by pittgoth.com (8.12.5/8.12.5) with SMTP id g8E1ph7U069838; Fri, 13 Sep 2002 21:51:43 -0400 (EDT) (envelope-from trhodes@FreeBSD.org) Date: Fri, 13 Sep 2002 21:49:31 -0400 From: Tom Rhodes To: Michael Lucas Cc: advocacy@FreeBSD.org Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-Id: <20020913214931.02ebba11.trhodes@FreeBSD.org> In-Reply-To: <20020913212648.A4465@blackhelicopters.org> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020913173803.B92101@freebsdmall.com> <20020913212648.A4465@blackhelicopters.org> X-Mailer: Sylpheed version 0.8.1claws (GTK+ 1.2.10; i386-portbld-freebsd4.7) Mime-Version: 1.0 Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: 7bit Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, 13 Sep 2002 21:26:48 -0400 Michael Lucas wrote: If bandwidth becomes a problem, pass it to me, I have a server hehe. > > I am willing to host this temporarily on blackhelicopters.org. It's > bandwidth-limited, but if bandwidth becomes a problem, that will > become my case for migrating it to FreeBSD.org. :-) > > ==ml > > -- > Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org > http://www.oreillynet.com/pub/q/Big_Scary_Daemons > > Absolute BSD: http://www.AbsoluteBSD.com/ > > To Unsubscribe: send mail to majordomo@FreeBSD.org > with "unsubscribe freebsd-advocacy" in the body of the message > -- Tom (Darklogik) Rhodes www.FreeBSD.org -The Power To Serve www.Pittgoth.com -Pittgoth Discussion Portal trhodes@{Pittgoth.com, FreeBSD.org} PGP key by www: http://www.pittgoth.com/~darklogik/darklogik.key To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 19:59: 5 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 8816937B400 for ; Fri, 13 Sep 2002 19:59:04 -0700 (PDT) Received: from bast.unixathome.org (bast.unixathome.org [216.187.105.150]) by mx1.FreeBSD.org (Postfix) with ESMTP id 0EB7B43E72 for ; Fri, 13 Sep 2002 19:59:04 -0700 (PDT) (envelope-from dan@langille.org) Received: from wocker (wocker.unixathome.org [192.168.0.99]) by bast.unixathome.org (Postfix) with ESMTP id 6DDB73F3A; Fri, 13 Sep 2002 22:58:57 -0400 (EDT) From: "Dan Langille" To: Michael Lucas Date: Fri, 13 Sep 2002 22:59:16 -0400 MIME-Version: 1.0 Subject: Re: FreeBSD PR (long, rambling -- bear with me) Cc: GB , advocacy@FreeBSD.org Message-ID: <3D826DC4.18592.2ABD79EC@localhost> In-reply-to: <20020913201955.B4164@blackhelicopters.org> References: <000901c25b79$de6ef7e0$f100a8c0@JEREMIAH>; from jeremiah@sherline.com on Fri, Sep 13, 2002 at 04:04:09PM -0700 X-mailer: Pegasus Mail for Windows (v4.02) Content-type: text/plain; charset=US-ASCII Content-transfer-encoding: 7BIT Content-description: Mail message body Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On 13 Sep 2002 at 20:19, Michael Lucas wrote: > As my Sifu would say: "It is better to build yourself up, than cut > down your opponent." Agree. An advocate simply does not cut down opponents. This is something I stressed in my talk to a Linux group: http://www.freebsddiary.org/talks/oclug/ -- Dan Langille I'm looking for a computer job: http://www.freebsddiary.org/dan_langille.php To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 20: 2: 5 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 0DCF837B400 for ; Fri, 13 Sep 2002 20:02:02 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 868AB43E4A for ; Fri, 13 Sep 2002 20:02:01 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8E320QA005225; Fri, 13 Sep 2002 23:02:00 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8E320xN005224; Fri, 13 Sep 2002 23:02:00 -0400 (EDT) Date: Fri, 13 Sep 2002 23:02:00 -0400 From: Michael Lucas To: Dan Langille Cc: GB , advocacy@FreeBSD.org Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-ID: <20020913230159.A5194@blackhelicopters.org> References: <000901c25b79$de6ef7e0$f100a8c0@JEREMIAH>; <20020913201955.B4164@blackhelicopters.org> <3D826DC4.18592.2ABD79EC@localhost> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <3D826DC4.18592.2ABD79EC@localhost>; from dan@langille.org on Fri, Sep 13, 2002 at 10:59:16PM -0400 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 10:59:16PM -0400, Dan Langille wrote: > On 13 Sep 2002 at 20:19, Michael Lucas wrote: > > > As my Sifu would say: "It is better to build yourself up, than cut > > down your opponent." > > Agree. An advocate simply does not cut down opponents. This is > something I stressed in my talk to a Linux group: > > http://www.freebsddiary.org/talks/oclug/ Nice slides! So, what would it take to get you to make these slides available for general inclusion in the FreeBSD PR repo? ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 20: 5:16 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 461BB37B400 for ; Fri, 13 Sep 2002 20:05:13 -0700 (PDT) Received: from bast.unixathome.org (bast.unixathome.org [216.187.105.150]) by mx1.FreeBSD.org (Postfix) with ESMTP id 8C48D43E4A for ; Fri, 13 Sep 2002 20:05:12 -0700 (PDT) (envelope-from dan@langille.org) Received: from wocker (wocker.unixathome.org [192.168.0.99]) by bast.unixathome.org (Postfix) with ESMTP id 962DA3F3F; Fri, 13 Sep 2002 23:05:11 -0400 (EDT) From: "Dan Langille" To: Michael Lucas Date: Fri, 13 Sep 2002 23:05:30 -0400 MIME-Version: 1.0 Subject: Re: FreeBSD PR (long, rambling -- bear with me) Cc: GB , advocacy@FreeBSD.org Message-ID: <3D826F3A.10514.2AC32F0C@localhost> In-reply-to: <20020913230159.A5194@blackhelicopters.org> References: <3D826DC4.18592.2ABD79EC@localhost>; from dan@langille.org on Fri, Sep 13, 2002 at 10:59:16PM -0400 X-mailer: Pegasus Mail for Windows (v4.02) Content-type: text/plain; charset=US-ASCII Content-transfer-encoding: 7BIT Content-description: Mail message body Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On 13 Sep 2002 at 23:02, Michael Lucas wrote: > On Fri, Sep 13, 2002 at 10:59:16PM -0400, Dan Langille wrote: > > On 13 Sep 2002 at 20:19, Michael Lucas wrote: > > > > > As my Sifu would say: "It is better to build yourself up, than cut > > > down your opponent." > > > > Agree. An advocate simply does not cut down opponents. This is > > something I stressed in my talk to a Linux group: > > > > http://www.freebsddiary.org/talks/oclug/ > > Nice slides! So, what would it take to get you to make these slides > available for general inclusion in the FreeBSD PR repo? Credit. And to those I stole the original slides from. -- Dan Langille I'm looking for a computer job: http://www.freebsddiary.org/dan_langille.php To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Fri Sep 13 21: 2:23 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 6BB1337B406 for ; Fri, 13 Sep 2002 21:02:15 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id D27AC43EC2 for ; Fri, 13 Sep 2002 21:01:43 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8E40bQA005660; Sat, 14 Sep 2002 00:00:37 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8E40b8q005659; Sat, 14 Sep 2002 00:00:37 -0400 (EDT) Date: Sat, 14 Sep 2002 00:00:37 -0400 From: Michael Lucas To: "Jeremy C. Reed" Cc: advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR Message-ID: <20020914000037.A5595@blackhelicopters.org> References: <20020913210516.0eef2003.trhodes@FreeBSD.org> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: ; from reed@reedmedia.net on Fri, Sep 13, 2002 at 06:28:12PM -0700 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 06:28:12PM -0700, Jeremy C. Reed wrote: > On Fri, 13 Sep 2002, Tom Rhodes wrote: > > > What does everyone think about a 10 (more?) person team? Perhaps > > Sounds good. Yes, it needs to be a team. FreeBSD is teamward-bound these days, and that's a good thing. The way things generally work in FreeBSD-land is that we implement a project using current infrastructure, and then branch if necessary. Yes, a dedicated mailing list is a good idea; however, nobody's using advocacy@ at the moment, so let's use it. Similarly, we need some content before demanding a section of the web site. > And it would be nice to have a webpage for this PR team to list current > goals and schedule the work. Dan has offered some web space, and I think we should take him up on it. He is a pretty durn good Web guy. :-) > (Debian used to have an active mailing list for that -- it was used for > sharing press release drafts for feedback.) That's it -- if Debian can do it, we can do it better. > p.s. I already write BSD articles for print and online; I have taught BSD > workshops, gave BSD presentations, and ran a BSD booth at a Linux > conference; and I have personally posted over 1000 BSD- or open > source-related news items and articles on the web. I'd be glad to help > (some more). Cool! We've got the list from Greg, let's get cracking. > p.p.s. Share your BSD news at http://www.bsdnewsletter.com/ Already did, and you wrote a very nice "donations" article, thanks! ;) ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Sat Sep 14 3: 6:55 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id E119D37B400 for ; Sat, 14 Sep 2002 03:06:53 -0700 (PDT) Received: from mail.freebsdmall.com (www.freebsdmall.com [66.220.2.194]) by mx1.FreeBSD.org (Postfix) with ESMTP id A74C343E4A for ; Sat, 14 Sep 2002 03:06:53 -0700 (PDT) (envelope-from murray@freebsdmall.com) Received: by mail.freebsdmall.com (Postfix, from userid 2074) id F2F672E89A; Sat, 14 Sep 2002 03:06:50 -0700 (PDT) Date: Sat, 14 Sep 2002 03:06:50 -0700 From: Murray Stokely To: Michael Lucas Cc: GB , advocacy@FreeBSD.org Subject: Re: FreeBSD PR (long, rambling -- bear with me) Message-ID: <20020914030649.C2531@freebsdmall.com> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020913173803.B92101@freebsdmall.com> <20020913212648.A4465@blackhelicopters.org> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5.1i In-Reply-To: <20020913212648.A4465@blackhelicopters.org>; from mwlucas@blackhelicopters.org on Fri, Sep 13, 2002 at 09:26:48PM -0400 X-GPG-Key-ID: 1024D/0E451F7D X-GPG-Key-Fingerprint: E2CA 411D DD44 53FD BB4B 3CB5 B4D7 10A2 0E45 1F7D Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Fri, Sep 13, 2002 at 09:26:48PM -0400, Michael Lucas wrote: > Bingo! Could we perhaps get source for this PDF, or should we > recreate it and add Solaris, etc? The source is in Quark Express and would take quite a while for me to dig up. I think I have an HTML version of it somewhere. What exactly do you want to do with it? doc/en_US.ISO8859-1/articles/os-comparison.sgml www/en/marketing/os-comparison.sgml ?? somewhere else? You can certainly link to it from the marketing website you're putting together on blackhelicopters.org. Solaris was in my original version but was removed at the request of marketing people. The document is far too large as it is. I don't think any of the attendees of tradeshows that I've been to would spend the requisite time to sift through all of this information. It needs to be simple marketing literature, not a detailed technical document. - Murray To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Sat Sep 14 3:55:52 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 5FC4D37B400 for ; Sat, 14 Sep 2002 03:55:51 -0700 (PDT) Received: from pr93.lublin.sdi.tpnet.pl (pr93.lublin.sdi.tpnet.pl [217.97.36.93]) by mx1.FreeBSD.org (Postfix) with SMTP id 9F4AB43E4A for ; Sat, 14 Sep 2002 03:55:49 -0700 (PDT) (envelope-from michal@pasternak.w.lub.pl) Received: (qmail 19777 invoked by uid 1000); 14 Sep 2002 10:55:36 -0000 Date: Sat, 14 Sep 2002 12:55:36 +0200 From: =?iso-8859-2?Q?Micha=B3?= Pasternak To: Michael Lucas Cc: "Jeremy C. Reed" , advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR Message-ID: <20020914105536.GA19753@pasternak.w.lub.pl> Reply-To: Michal Pasternak References: <20020913210516.0eef2003.trhodes@FreeBSD.org> <20020914000037.A5595@blackhelicopters.org> Mime-Version: 1.0 Content-Type: text/plain; charset=iso-8859-2 Content-Disposition: inline In-Reply-To: <20020914000037.A5595@blackhelicopters.org> Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Michael Lucas [Sat, Sep 14, 2002 at 12:00:37AM -0400]: > > (Debian used to have an active mailing list for that -- it was used for > > sharing press release drafts for feedback.) > > That's it -- if Debian can do it, we can do it better. ... and I hope you're talking about Public Relations, not the software. -- mp To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Sat Sep 14 7:44: 8 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 587C437B400 for ; Sat, 14 Sep 2002 07:44:07 -0700 (PDT) Received: from mile.nevermind.kiev.ua (office.netstyle.com.ua [213.186.199.26]) by mx1.FreeBSD.org (Postfix) with ESMTP id BF75343E65 for ; Sat, 14 Sep 2002 07:44:04 -0700 (PDT) (envelope-from never@mile.nevermind.kiev.ua) Received: from mile.nevermind.kiev.ua (never@localhost [127.0.0.1]) by mile.nevermind.kiev.ua (8.12.3/8.12.3) with ESMTP id g8EEi1XH059128 for ; Sat, 14 Sep 2002 17:44:02 +0300 (EEST) (envelope-from never@mile.nevermind.kiev.ua) Received: (from never@localhost) by mile.nevermind.kiev.ua (8.12.3/8.12.3/Submit) id g8EEhweq058955 for freebsd-advocacy@FreeBSD.org; Sat, 14 Sep 2002 17:43:58 +0300 (EEST) Date: Sat, 14 Sep 2002 17:43:58 +0300 From: Alexandr Kovalenko To: freebsd-advocacy@FreeBSD.org Subject: Ukrainian Open Source Software conference Message-ID: <20020914144358.GA31115@nevermind.kiev.ua> Mime-Version: 1.0 Content-Type: text/plain; charset=koi8-r Content-Disposition: inline User-Agent: Mutt/1.5.1i Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Hello, I would like to invite all interested to take part in Ukrainian OSS conference, which will take place 28th of September in Kiev, Ukraine. Those, who can read russian or ukrainian, can register and read details here: http://osdn.org.ua/meetings/2002/0928/ Unfortunately we don't have english version yet :( Thank you. -- NEVE-RIPE Ukrainian FreeBSD User Group http://uafug.org.ua/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Sat Sep 14 10:22:49 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 45A4237B400 for ; Sat, 14 Sep 2002 10:22:48 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id BB8FB43E4A for ; Sat, 14 Sep 2002 10:22:47 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8EHMkQA010934; Sat, 14 Sep 2002 13:22:46 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8EHMk84010933; Sat, 14 Sep 2002 13:22:46 -0400 (EDT) Date: Sat, 14 Sep 2002 13:22:46 -0400 From: Michael Lucas To: Michal Pasternak Cc: "Jeremy C. Reed" , advocacy@FreeBSD.ORG Subject: Re: FreeBSD PR Message-ID: <20020914132246.A10911@blackhelicopters.org> References: <20020913210516.0eef2003.trhodes@FreeBSD.org> <20020914000037.A5595@blackhelicopters.org> <20020914105536.GA19753@pasternak.w.lub.pl> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <20020914105536.GA19753@pasternak.w.lub.pl>; from michal@pasternak.w.lub.pl on Sat, Sep 14, 2002 at 12:55:36PM +0200 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Sat, Sep 14, 2002 at 12:55:36PM +0200, Michal Pasternak wrote: > Michael Lucas [Sat, Sep 14, 2002 at 12:00:37AM -0400]: > > > (Debian used to have an active mailing list for that -- it was used for > > > sharing press release drafts for feedback.) > > > > That's it -- if Debian can do it, we can do it better. > > ... and I hope you're talking about Public Relations, not the software. Either. We've already got them beat on the software. :-) ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Sat Sep 14 10:28:50 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id C6A9D37B406 for ; Sat, 14 Sep 2002 10:28:42 -0700 (PDT) Received: from blackhelicopters.org (geburah.blackhelicopters.org [209.69.178.18]) by mx1.FreeBSD.org (Postfix) with ESMTP id 4191D43E42 for ; Sat, 14 Sep 2002 10:28:42 -0700 (PDT) (envelope-from mwlucas@blackhelicopters.org) Received: from blackhelicopters.org (mwlucas@localhost [127.0.0.1]) by blackhelicopters.org (8.12.5/8.12.5) with ESMTP id g8EHSfQA010986; Sat, 14 Sep 2002 13:28:41 -0400 (EDT) (envelope-from mwlucas@blackhelicopters.org) Received: (from mwlucas@localhost) by blackhelicopters.org (8.12.5/8.12.5/Submit) id g8EHSeSZ010985; Sat, 14 Sep 2002 13:28:40 -0400 (EDT) Date: Sat, 14 Sep 2002 13:28:40 -0400 From: Michael Lucas To: Murray Stokely Cc: GB , advocacy@FreeBSD.ORG Subject: OS Comparison PDF (was Re: FreeBSD PR (long, rambling -- bear with me)) Message-ID: <20020914132840.B10911@blackhelicopters.org> References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020913173803.B92101@freebsdmall.com> <20020913212648.A4465@blackhelicopters.org> <20020914030649.C2531@freebsdmall.com> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.2.5i In-Reply-To: <20020914030649.C2531@freebsdmall.com>; from murray@stokely.org on Sat, Sep 14, 2002 at 03:06:50AM -0700 Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG On Sat, Sep 14, 2002 at 03:06:50AM -0700, Murray Stokely wrote: > On Fri, Sep 13, 2002 at 09:26:48PM -0400, Michael Lucas wrote: > > Bingo! Could we perhaps get source for this PDF, or should we > > recreate it and add Solaris, etc? > The source is in Quark Express and would take quite a while for me > to dig up. I think I have an HTML version of it somewhere. What > exactly do you want to do with it? If it's in Quark, I think we'd be better off recreating something like that. May we have your permission to pillage it for content? Specifically, we could recreate several different versions: the all-inclusive sheet, as you have the comparison for developers the comparison for newbies the comparison for suits FreeBSD vs. Linux FreeBSD vs. Windows FreeBSD vs. Solaris etc. Greg suggested dividing our approach for various different people, and the document should reflect whatever structure we agree upon. This would both simplify it, and let advocates choose the documents they need for their purposes. > doc/en_US.ISO8859-1/articles/os-comparison.sgml > www/en/marketing/os-comparison.sgml I think this should be part of the www tree. IMHO www is more promotional, while people expect doc/ to be more instructional. > You can certainly link to it from the marketing website you're > putting together on blackhelicopters.org. Actually, Dan Langille sent me a nice message that boiled down to "You just write, let me do the hosting." And I'm perfectly happy with that. ==ml -- Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org http://www.oreillynet.com/pub/q/Big_Scary_Daemons Absolute BSD: http://www.AbsoluteBSD.com/ To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message From owner-freebsd-advocacy Sat Sep 14 11:34:20 2002 Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.FreeBSD.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 33DFF37B400 for ; Sat, 14 Sep 2002 11:34:19 -0700 (PDT) Received: from pr93.lublin.sdi.tpnet.pl (pr93.lublin.sdi.tpnet.pl [217.97.36.93]) by mx1.FreeBSD.org (Postfix) with SMTP id C32C843E65 for ; Sat, 14 Sep 2002 11:34:16 -0700 (PDT) (envelope-from michal@pasternak.w.lub.pl) Received: (qmail 28014 invoked by uid 1000); 14 Sep 2002 18:34:02 -0000 Date: Sat, 14 Sep 2002 20:34:01 +0200 From: =?iso-8859-2?Q?Micha=B3?= Pasternak To: Michael Lucas Cc: advocacy@freebsd.org Subject: Re: FreeBSD PR Message-ID: <20020914183401.GA27965@pasternak.w.lub.pl> Reply-To: Michal Pasternak References: <20020913210516.0eef2003.trhodes@FreeBSD.org> <20020914000037.A5595@blackhelicopters.org> <20020914105536.GA19753@pasternak.w.lub.pl> <20020914132246.A10911@blackhelicopters.org> Mime-Version: 1.0 Content-Type: text/plain; charset=iso-8859-2 Content-Disposition: inline In-Reply-To: <20020914132246.A10911@blackhelicopters.org> Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk List-ID: List-Archive: (Web Archive) List-Help: (List Instructions) List-Subscribe: List-Unsubscribe: X-Loop: FreeBSD.ORG Michael Lucas [Sat, Sep 14, 2002 at 01:22:46PM -0400]: > On Sat, Sep 14, 2002 at 12:55:36PM +0200, Michal Pasternak wrote: > > Michael Lucas [Sat, Sep 14, 2002 at 12:00:37AM -0400]: > > > > (Debian used to have an active mailing list for that -- it was used for > > > > sharing press release drafts for feedback.) > > > > > > That's it -- if Debian can do it, we can do it better. > > > > ... and I hope you're talking about Public Relations, not the software. > > Either. We've already got them beat on the software. :-) Give me one example. And please remember, that the only thing Debian people did are distribution & packaging related tools. -- mp To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message