Date: Thu, 13 Aug 2009 08:18:54 +0200 From: Sedo Newsletter <Newsletter@sedo.com> To: mobile@freebsd.org Subject: Sedo Newsletter :: Domain Branding Message-ID: <3ccea2b08ca4063c7b04be853793a36f@mx1.compositeemail.net>
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[spacer.gif] [spacer.gif] [img_logo.gif] Dear , This month, our team of experts have pulled together articles that reflect the changes our industry is currently facing and they have also provided valuble insight on where your domain investments may be headed in the coming year. In this newsletter we cover the recent success of brandable online companies, the increase in end-user sales, our monthly industry spotlight, and we share some of the web's most premium domains that are now available at Sedo, for example Jets.com and Ballot.com. Read on to learn more about how you can make the most of your online assets today and in the future! Happy Reading! Tim Schumacher CEO [spacer.gif] Feature The Domain Debate By Kate Farooqui, Marketing Manager UK Is it better to build your web presence on a brandable domain like Microsoft's, Bing.com or a keyword domain like Hotels.com? The argument has been made by marketers on both ends of the spectrum. Some argue on behalf of more brandable domains, like Adam Stafford, one of the founders of web consultancy Fresh Egg, who was featured in a recent article "Export warns against keyword-heavy domains" in GlobalGold.co.uk. However, most of us in the domain industry would argue the contrary, that keyword domains are invaluable to a business' web presence. So who's right? [1]Read More [spacer.gif] Industry Spotlight Get Lucky with Domains! Place your bets on our exclusive list of the most premium gambling domains on the market. From a poker portal to a casino chat room, this is your chance to strike it rich with a little help from lady luck and Sedo! [2]www.sedo.com/wager [spacer.gif] Hot Sheet Buying Outside the Box: A Second Look at Brandable Domains By Joe Palombo, Transfer Specialist As you may have read in our feature article, brandable domains are considered a bit more of a risky investment than their generic cousins. However, before you write off all non-keyword domains, take a second to think outside the box at the investment opportunities you may be missing out on. Quirky, appealing, and all together absurd domain names have become some of the most profitable business models on the internet. Although generic domains are still seen as the most premium investments, never underestimate the brand power and draw of a catchy name. Today, most domain names that are considered valuable are certainly registered or up for sale for six figures. This is mainly because people are looking at domains for their inherent parking value and monetization through clicks, and not as much for their likeability. However, the founders of such sites as Twitter.com and JibJab.com may be among the most popular examples of what branding and a little creativity can do for a domain. Beyond their creative potential, quirky domains allow for inexpensive paid searches. Once your business is established you now have top of mind appeal to a web navigator and as soon as they type in your company name, you show up without any competition. To help you see the bigger picture, think of terms like "Hulu", "Fandango" and "Yelp" and you'll quickly see why an unusual domain can make you come out on top without the need for a generic domain as a safety net to fall back on. In Sedo's July newsletter we polled you to see which quirky domain caught your eye. Above Yahoo.com, Twitter.com and Amazon.com, JibJab.com received 25% of the votes! With the money Yahoo! and Amazon spend on advertising, JibJab, provider of funny eCards, was able to get the last laugh. The greatest asset to this latest trend is that there is no shortage of these quirky domains. They are all in the eye of the creator. A good catchy, quirky name, whatever it may be, can spring into online gold. Let's see what you can do with some of these domains available now on Sedo: [3]Raptor.com [4]Belly.com [5]Clanks.com [6]Shinubi.com [7]HushHush.com [spacer.gif] Sedo Speaks Sedo's Q2 Market Study Sedo, the leading online domain marketplace and monetization provider, today announced the findings of its Q2 Market Study for 2009, which revealed ongoing strong demand for premium generic domains. Highly valuable online real estate yielded more than $15 million in sales, with a sharp increase in sales of .net and country-code top-level domains (ccTLDs). The .net extension, which typically serves as an alternative for the .com extension, has seen the highest average sales price recorded over the past three years in Sedo's global marketplace. Also on the rise is the average sales price for a ccTLD, which is currently greater than the average of all domains sold on Sedo's marketplace in the second quarter of 2009. Sedo's list of highest selling domains in the second quarter of 2009: Talk.com: $500,000 Spel.se: $266,000 HorseRacing.co.uk: $165,000 OnlineCasino.co.uk: $165,000 LiveStream.com: $100,000 TimeManagement.com: $100,000 90.com: $74,480 Concept.com: $53,200 Foros.com: $47,880 Descargas.net: $45,936 "The report underscores growing interest in generic domains due to their tremendous value, as well as indicates emerging trends that will impact the secondary domain market in 2009 and beyond," said Jeremiah Johnston, chief operating officer for Sedo. "While we expect the .com extension to remain on top, this study reveals the strong investment opportunities that the .net extension and ccTLDs can provide to businesses and individual investors and developers." [8]Sedo's Complete Q2 Market Study [spacer.gif] Legal The (State) House Doesn't Always Win By Ryan Sadler, Legal Team Recently, a division of the Minnesota Department of Public Safety that enforces gambling and alcohol laws instructed eleven national and regional telephone and internet service providers (ISPs) to block access by all Minnesota-based computers to nearly 200 gambling websites. The state Department of Public Safety invoked a federal law passed in 1961 that requires "common carriers" to block telecommunications services used for gambling, however it is likely that the legal reasoning is seriously flawed for several reasons. [9]Read More [spacer.gif] Recently Listed Domains Recently Listed on Sedo Check out these premium domains for sale. For more top tier domains that are ready for your bid, make sure to visit[10] Sedo's Top Domains! [11]Jets.com [12]Ay.com [13]Gelpens.com [14]Illustration.com [15]Ballot.com [16]Apparent.com [17]Sly.net [18]Pains.com [19]TheaterTickets.com [20]Rumors.com [spacer.gif] Recently Sold Domains Recently Sold Through Sedo Sedo has been behind some of the largest sales in the domain industry in recent months. We'd like to thank our clients for continuing to trust Sedo's brokerage team with their domain transactions. Server.com $770,000 Brazil.com $500,000 Payment.com $250,000 Payments.com $150,000 Mouse.com $125,000 Jesus.net $124,337 Keyboard.com $100,000 70.com $87,000 OMG.com $80,000 Ego.com $75,000 [spacer.gif] Upcoming Events GreatDomains - August The hottest domains to hit the summer months are waiting for you in our GreatDomains Auction! From August 20th at 12pm EDT through August 27th at 12pm EDT, hit the [21]Highways.com to a summer bbq and enjoy a [22]Kebob.net with some [23]Pals.net! [24]Complete GreatDomains Inventory for August! [spacer.gif] [HTML_E.html_img_newsletterimg_1250103668.jpg] Feature [aufzaehler.gif] [25]The Domain Debate Industry Spotlight [aufzaehler.gif] [26]Get Lucky with Domains! Hot Sheet [aufzaehler.gif] [27]Buying Outside the Box: A Second Look at Brandable Domains Sedo Speaks [aufzaehler.gif] [28]Sedo's Q2 Market Study Legal [aufzaehler.gif] [29]The (State) House Doesn't Always Win Recently Listed [aufzaehler.gif] [30]Domains Recently Listed on Sedo Recently Sold [aufzaehler.gif] [31]Domains Recently Sold Through Sedo Upcoming Events [aufzaehler.gif] [32]GreatDomains Auction- August [spacer.gif] email: [33]newsletter@sedo.com ISSN-Number: ISSN 1613-9585 © 2009 Sedo LLC, Boston, 161 First St, Cambridge, MA 0214 Newsletter Editor: Tiffany Cuddihy Technical Coordinator: Andreas Lingott [34]Unsubscribe [35]Questions, comments and feedback: newsletter@sedo.com © 1999-2009 Sedo - Use of this Web site constitutes acceptance of the Sedo User Agreement and Privacy Policy. 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