Date: Sun, 10 May 1998 23:49:07 -0600 From: Brett Glass <brett@lariat.org> To: "Jordan K. Hubbard" <jkh@time.cdrom.com>, Joey Garcia <bear@pacificnet.net> Cc: Amancio Hasty <hasty@rah.star-gate.com>, Jason Nordwick <nordwick@scam.XCF.Berkeley.EDU>, The Classiest Man Alive <ksmm@threespace.com>, advocacy@FreeBSD.ORG Subject: Re: Linux as a Mozilla total reference platform Message-ID: <199805110549.XAA28225@lariat.lariat.org> In-Reply-To: <8951.894858099@time.cdrom.com> References: <Your message of "Sun, 10 May 1998 12:42:27 PDT." <Pine.LNX.3.96.980510122857.215A-100000@mustang>
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Well, Jordan, if I'm going to spend lots of time marketing this stuff, it would help me to keep bread on the table if I have some CD-ROMs to sell. How much does WC charge wholesale, in volume? --Brett At 08:41 PM 5/10/98 -0700, Jordan K. Hubbard wrote: >> I'd like to volunteer in the marketing thing. I think that we need >> "Marketing Groups" headed by a "Core Marketying" person. This is a big > >I think that anyone seriously contemplating taking on a task like >this, and I include Amancio, should simply sit down at this point and >try the exercise of writing a single 8.5 x 11 sheet of text which >describes what's good about FreeBSD and why your initial target >audience (be they professors, businessmen, students, whatever) should >give it a look. If you truly set out to do this and don't just blow >the challenge off, you will immediately discover 2 important things: > >1. Coming up with a full page of _good_ text is harder than it looks. > >2. Increasing your skill at doing that effectively is what marketing > is really all about. > >Whether you're giving away CDs at a student fair or making a pitch to >some journalist, if you don't have a set of cogent arguments put >together or can't express them clearly, you're going to come off >looking like a fool and worse, probably do more _damage_ than actual >good by making it seem like FreeBSD's advocates are lacking some >important clues and are probably not worth dealing with. I've seen a >lot of advocacy which goes something like "I use FreeBSD and I think >you should be, like, talking about it more and not just that Linux >crap" or even says reasonable things but in such bad english that it >simply makes me CRINGE. If we're after a more professional image, and >I think our already professional image is an advantage which we should >leverage fully, then we simply have to do better than that. > >So, to repeat: If you're serious about getting involved in marketing >FreeBSD, start writing. You don't even have to have a target for your >initial efforts, just *write* as an exercise if nothing else and start >refining the marketing skills which you are going to need very badly >indeed the moment you decide to jump seriously into this task. > >And to those who'll now write back indignantly to say "But I'm a FINE >writer, I write all the time! I write in my sleep!", I'll answer you >in advance: If you're such a fine writer then, how come I'm not seeing >your name at the top of more magazine articles or books? :-) > >I think most people here have the desire and the drive to market >FreeBSD, they just need to start actually practicing the activity >until they get it down pat. > >- Jordan > To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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