From owner-freebsd-chat@FreeBSD.ORG Wed May 10 16:26:36 2006 Return-Path: X-Original-To: chat@FreeBSD.ORG Delivered-To: freebsd-chat@FreeBSD.ORG Received: from mx1.FreeBSD.org (mx1.freebsd.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 4CCAA16A514 for ; Wed, 10 May 2006 16:26:36 +0000 (UTC) (envelope-from courses@directresponseacademy.com) Received: from ms-smtp-02.texas.rr.com (ms-smtp-02.texas.rr.com [24.93.47.41]) by mx1.FreeBSD.org (Postfix) with ESMTP id 7BF3E43D48 for ; Wed, 10 May 2006 16:26:35 +0000 (GMT) (envelope-from courses@directresponseacademy.com) Received: from Drive1-Admin (cpe-67-9-158-58.austin.res.rr.com [67.9.158.58]) by ms-smtp-02.texas.rr.com (8.13.4/8.13.4) with SMTP id k4AGQBvj018295 for ; Wed, 10 May 2006 11:26:16 -0500 (CDT) Message-Id: <200605101626.k4AGQBvj018295@ms-smtp-02.texas.rr.com> From: Direct Response Academy To: Date: Wed, 10 May 2006 11:26:07 -0500 X-Mailer: TOL Mailer MIME-Version: 1.0 Content-Type: multipart/mixed; boundary=_0_.__.__TOL__Mailer__Part_Boundary_ X-Virus-Scanned: Symantec AntiVirus Scan Engine X-Content-Filtered-By: Mailman/MimeDel 2.1.5 Cc: Subject: Boot Camp -- Building Your Brand while Creating Sales -- X-BeenThere: freebsd-chat@freebsd.org X-Mailman-Version: 2.1.5 Precedence: list List-Id: Non technical items related to the community List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , X-List-Received-Date: Wed, 10 May 2006 16:26:36 -0000 This is a multi-part message in MIME format. --_0_.__.__TOL__Mailer__Part_Boundary_ Content-Type: multipart/related; boundary=_1_.__.__TOL__Mailer__Part_Boundary_ --_1_.__.__TOL__Mailer__Part_Boundary_ Content-Type: multipart/alternative; boundary=_2_.__.__TOL__Mailer__Part_Boundary_ --_2_.__.__TOL__Mailer__Part_Boundary_ Content-Type: text/plain Content-Transfer-Encoding: 7Bit

Best Practices in Direct Response Television (DRTV)

Advertising Revealed at Upcoming Boot Camp

Direct Response Television Marketing is shaping the marketing strategies of corporations, project managers and ad agencies because it builds brands, creates sales and communicates to consumers in ways no other form of advertising can!

The DRTV Management Boot Camp empowers marketing and advertising professionals by explaining the techniques used by successful direct response and Fortune 100 marketers to carry out effective DRTV campaigns.

Learn the ‘insider’ knowledge and street-smarts you need to successfully manage every component of the DRTV campaign process. The DRTV Boot Camp will arm you with all the tools necessary to launch, implement and manage a Direct Response Television Project.

What you will learn:

· Building the Compelling Offer: How to choose the best main offer, bonus items and upsells;

· Creative & Production: How to choose the most effective infomercial format, communication style and production strategy for your product or service;

· DRTV Finance: How to track your results and develop winning marketing strategies based upon financial performance, goals and parameters;

· Building your DRTV Team: How to choose and manage each of your suppliers appropriately for your product or service;

· Winning the Media Game: How to manage your media buying for optimum results & better efficiencies;

· Website Development: How to integrate your DR strategies with your website;

· Retail: How to leverage your DR marketing success in retail.

Who should attend?

This program is especially relevant for individuals and marketing teams who are responsible for the success of Direct Response Marketing projects including:

Ad Agency Executives & Managers
Corporate Marketing Executives
Project Managers
Entrepreneurs
Production Teams
Media Planners and Media Buyers
Inventors

When completed you will:

Impact DRTV campaigns in every stage of development
Understand how to create and manage successful DRTV campaigns
Receive the DRTV Best Practices Guidebook*, your ongoing reference resource for optimum DRTV campaign management.
Know how to build brands using DRTV marketing

* (This reference resource will provide you with indispensable guidance, offering practical templates and charts, campaign management checklists, sample media reports and telemarketing scripts, DRTV project flow charts and much more!)

Join us for:

The Direct Response Television

(DRTV) Management Boot Camp

New York, Fitzpatrick Grand Central Hotel

Wednesday & Thursday, May 17-18, 2006

The Direct Response Academy has helped Fortune 100 companies and entrepreneurs to realize their DRTV objectives since 1999.

Greg Sarnow will lead the New York DRTV Boot Camp. Sarnow has given courses and training in direct response marketing all over the world. Prior to the Academy, Sarnow was the president of American Television Time for 8 years and has been responsible for the purchase of over $700 Million of direct response television advertising media for hundreds of clients including Avon, Rubbermaid, Chase Bank, Toshiba and Sears.

Considered an expert in the Direct Response field, Greg has trained ad agency teams, corporate marketers, entrepreneurs and media buyers. He has also spoken at numerous trade shows and has written articles for every major DRTV trade publication in the last fifteen years.

Deadline for Registration is Friday, May 12.

Act now! Ask for your registration form:

E-mail us at courses@dracademy.org, or

Call us at (512)-301-5900 to reserve your space now!

This special 2-day training intensive costs $1295.

All training materials are provided, including a full version of our DRTV Best Practices Guidebook. Course participants will receive a Certificate of Completion.

The DRTV Management Boot Camp will be held at the Fitzpatrick Grand Central Hotel, located at 141 East 44th Street in Midtown Manhattan. Training will be held in the Conference Room from 9:00 am to 5:00 pm both days, with continental breakfast both mornings and afternoon coffee service.

For information on available accommodations, please contact the Fitzpatrick Grand Central Hotel directly at (212)-351-6800.

P.S. – Know anyone who might be interested? Please forward this e-mail to a friend or someone you know who wants to understand DRTV better. They will thank you!

P.P.S. – Please don’t hesitate to contact us with any questions you may have. E-mail us at courses@dracademy.org or call 512-301-5900.

The Direct Response Academy offers executive training, consulting and project management services for advertising agencies, corporate marketers, media buyers and entrepreneurs who are launching, managing or evaluating DRTV campaigns. Courses include The DRTV Management Boot Camp, Winning the Media Game, DR Production Strategies, How to Bring Your Media In-House and Marketing in the USA.

To unsubscribe to Direct Response Academy course announcements, please send us an e-mail with "unsubscribe" in the subject line.

--_2_.__.__TOL__Mailer__Part_Boundary_ Content-Transfer-Encoding: quoted-printable MIME-Version: 1.0 Content-Type: text/plain; charset="iso-8859-1" 3D"" Best Practices in Direct Response Television (DRTV) Advertising Revealed at Upcoming Boot Camp Direct Response Television Marketing is shaping the marketing strategies of corporations, project managers and ad agencies because it builds brands, creates sales and communicates to consumers in ways no other form of advertising can! The DRTV Management [1]Boot Camp empowers marketing and advertising professionals by explaining the techniques used by successful direct response and Fortune 100 marketers to carry out effective DRTV campaigns. Learn the insider knowledge and street-smarts you need to successfully manage every component of the DRTV campaign process. The DRTV Boot Camp will arm you with all the tools necessary to launch, implement and manage a Direct Response Television Project. What you will learn: · Building the Compelling Offer: How to choose the best main offer, bonus items and upsells; · Creative & Production: How to choose the most effective infomercial format, communication style and production strategy for your product or service; · DRTV Finance: How to track your results and develop winning marketing strategies based upon financial performance, goals and parameters; · Building your DRTV Team: How to choose and manage each of your suppliers appropriately for your product or service; · Winning the Media Game: How to manage your media buying for optimum results & better efficiencies; · Website Development: How to integrate your DR strategies with your website; · Retail: How to leverage your DR marketing success in retail. Who should attend? This program is especially relevant for individuals and marketing teams who are responsible for the success of Direct Response Marketing projects including: * Ad Agency Executives & Managers * Corporate Marketing Executives * Project Managers * Entrepreneurs * Production Teams * Media Planners and Media Buyers * Inventors When completed you will: * Impact DRTV campaigns in every stage of development * Understand how to create and manage successful DRTV campaigns * Receive the DRTV Best Practices Guidebook*, your ongoing reference resource for optimum DRTV campaign management. * Know how to build brands using DRTV marketing * (This reference resource will provide you with indispensable guidance, offering practical templates and charts, campaign management checklists, sample media reports and telemarketing scripts, DRTV project flow charts and much more!) _________________________________________________________________ Join us for: The Direct Response Television (DRTV) Management Boot Camp New York, Fitzpatrick Grand Central Hotel Wednesday & Thursday, May 17-18, 2006 [2]The Direct Response Academy has helped Fortune 100 companies and entrepreneurs to realize their DRTV objectives since 1999. Greg Sarnow will lead the New York DRTV Boot Camp. Sarnow has given courses and training in direct response marketing all over the world. Prior to the Academy, Sarnow was the president of American Television Time for 8 years and has been responsible for the purchase of over $700 Million of direct response television advertising media for hundreds of clients including Avon, Rubbermaid, Chase Bank, Toshiba and Sears. Considered an expert in the Direct Response field, Greg has trained ad agency teams, corporate marketers, entrepreneurs and media buyers. He has also spoken at numerous trade shows and has written articles for every major DRTV trade publication in the last fifteen years. _________________________________________________________________ Deadline for Registration is Friday, May 12. Act now! Ask for your registration form: E-mail us at [3]courses@dracademy.org, or Call us at (512)-301-5900 to reserve your space now! This special 2-day training intensive costs $1295. All training materials are provided, including a full version of our DRTV Best Practices Guidebook. Course participants will receive a Certificate of Completion. The DRTV Management Boot Camp will be held at the Fitzpatrick Grand Central Hotel, located at 141 East 44th Street in Midtown Manhattan. Training will be held in the Conference Room from 9:00 am to 5:00 pm both days, with continental breakfast both mornings and afternoon coffee service. For information on available accommodations, please contact the Fitzpatrick Grand Central Hotel directly at (212)-351-6800. _________________________________________________________________ P.S. Know anyone who might be interested? Please forward this e-mail to a friend or someone you know who wants to understand DRTV better. They will thank you! P.P.S. Please dont hesitate to contact us with any questions you may have. E-mail us at [4]courses@dracademy.org or call 512-301-5900. The [5]Direct Response Academy offers executive training, consulting and project management services for advertising agencies, corporate marketers, media buyers and entrepreneurs who are launching, managing or evaluating DRTV campaigns. Courses include The DRTV Management Boot Camp, Winning the Media Game, DR Production Strategies, How to Bring Your Media In-House and Marketing in the USA. To unsubscribe to Direct Response Academy course announcements, please [6]send us an e-mail with "unsubscribe" in the subject line. DRTV Management Boot Camp © 2006 Direct Response Academy- All rights reserved _________________________________________________________________ References 1. 3D"http://www.directresponseacademy.com/drtv_manage.htm" 2. 3D"http://www.directresponseacademy.com/" 3. 3D"mailto:courses@dracademy.org" 4. 3D"mailto:courses@dracademy.org" 5. 3D"http://www.directresponseacademy.com/" 6. 3D"mailto:/ --_2_.__.__TOL__Mailer__Part_Boundary_-- --_1_.__.__TOL__Mailer__Part_Boundary_ Content-Type: application/octet-stream Content-Transfer-Encoding: base64 Content-ID: /9j/4AAQSkZJRgABAQEBLAEsAAD/2wBDAAICAgICAgICAgIDAgICBAUEAgIEBQYFBQUFBQYHBgYGBgYGBwcICAkICAcKCgsLCgoODg4ODg4ODg4ODg4ODg7/2wBDAQMDAwYFBgsHBwsODAoMDhEQEBAQEREODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg4ODg7/wAARCAC3AmUDAREAAhEBAxEB/8QAHgABAAEFAQEBAQAAAAAAAAAAAAgFBgcJCgQDAgH/xABaEAABAwMCAwMGBwoKBwcCBwABAgMEAAUGBxEIEiETMUEJFBUiUVUWMmGSk7PRIzY4QlJxdHaBkRcZM1digpSh0tQYJCVypbG0NENjg5W10zVTVFZYc6LB4f/EABwBAQACAwEBAQAAAAAAAAAAAAADBQIEBgEHCP/EAD4RAQABAgMEBgcHAwQCAwAAAAABAgMEBRESITFBE1FhcYHRBjORobHB8AcUFSIjMuFScoI0QlPxYrIXJNL/2gAMAwEAAhEDEQA/AN/lAoFAoFAoFAoFAoPBc5aoFtuE5KO0VDZcdDft5ElW391B/LZLM+2wJykBtUxlt0t9+3OkK2/voKhQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQUXI/vev36HI+qVQMc+96w/ocf6pNBWqBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKCi5H971+/Q5H1SqBjn3vWH9Dj/VJoK1QKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKBQKB! 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