Date: Wed, 10 May 2006 11:26:07 -0500 From: Direct Response Academy<courses@directresponseacademy.com> To: <chat@FreeBSD.ORG> Subject: Boot Camp -- Building Your Brand while Creating Sales -- Message-ID: <200605101626.k4AGQBvj018295@ms-smtp-02.texas.rr.com>
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This is a multi-part message in MIME format. --_0_.__.__TOL__Mailer__Part_Boundary_ Content-Type: multipart/related; boundary=_1_.__.__TOL__Mailer__Part_Boundary_ --_1_.__.__TOL__Mailer__Part_Boundary_ Content-Type: multipart/alternative; boundary=_2_.__.__TOL__Mailer__Part_Boundary_ --_2_.__.__TOL__Mailer__Part_Boundary_ Content-Type: text/plain Content-Transfer-Encoding: 7Bit <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML xmlns:o = "urn:schemas-microsoft-com:office:office"><HEAD> <META http-equiv=Content-Type content="text/html; charset=iso-8859-1"> <META content="MSHTML 6.00.2900.2873" name=GENERATOR> <STYLE></STYLE> </HEAD> <BODY bgColor=#ffffff><FONT face=Arial size=2> <DIV align=left><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT size=3><IMG style="WIDTH: 298px; HEIGHT: 86px" height=86 alt="" hspace=0 src="cid:DRA Logo jpg.jpg" width=313 align=baseline border=0></FONT></SPAN></B></DIV> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT color=#000000></FONT></SPAN> </P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT size=3>Best Practices in Direct Response Television (DRTV)<o:p></o:p></FONT></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT size=3>Advertising Revealed at Upcoming Boot Camp<o:p></o:p></FONT></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial"><o:p><FONT size=3> </FONT></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Direct Response Television Marketing is shaping the marketing strategies of corporations, project managers and ad agencies because it builds brands, creates sales and communicates to consumers in ways no other form of advertising can!<SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify" align=left><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The DRTV Management <SPAN style="COLOR: navy"><A href="http://www.directresponseacademy.com/drtv_manage.htm"><SPAN style="COLOR: navy">Boot Camp</SPAN></A></SPAN> empowers marketing and advertising professionals by explaining the techniques used by successful direct response and Fortune 100 marketers to carry out effective DRTV campaigns.<SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify; tab-stops: center 14.5in left 16.0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; tab-stops: center 14.5in left 16.0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Learn the ‘insider’ knowledge and street-smarts you need to successfully manage every component of the DRTV campaign process. The DRTV Boot Camp will arm you with all the tools necessary to launch, implement and manage a Direct Response Television Project.<SPAN style="mso-spacerun: yes"> </SPAN></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; tab-stops: center 14.5in left 16.0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"></SPAN><o:p></o:p></SPAN> </P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">What you will learn:<o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; tab-stops: center 14.5in left 16.0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Building the Compelling Offer: </SPAN></B><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-bidi-font-weight: bold">How to choose the best main offer, bonus items and upsells;<o:p></o:p></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Creative & Production:</SPAN></B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-bidi-font-weight: bold"> <SPAN style="COLOR: #333333">How to choose the most effective infomercial format, communication style and production strategy for your product or service;<o:p></o:p></SPAN></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">DRTV Finance:</SPAN></B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-bidi-font-weight: bold"> <SPAN style="COLOR: #333333">How to track your results and develop winning marketing strategies based upon financial performance, goals and parameters;<o:p></o:p></SPAN></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Building your DRTV Team:</SPAN></B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-bidi-font-weight: bold"> <SPAN style="COLOR: #333333">How to choose and manage each of your suppliers appropriately for your product or service;<o:p></o:p></SPAN></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Winning the Media Game: </SPAN></B><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-bidi-font-weight: bold">How to manage your media buying for optimum results & better efficiencies;<o:p></o:p></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Website Development:<SPAN style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-bidi-font-weight: bold">How to integrate your DR strategies with your website;<o:p></o:p></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Retail:</SPAN></B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-bidi-font-weight: bold"> <SPAN style="COLOR: #333333">How to leverage your DR marketing success in retail.</SPAN></SPAN></DIV> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"></SPAN></B> </P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.25in; TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; tab-stops: list .25in; mso-list: l2 level1 lfo1"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Who should attend?<o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial"><o:p><FONT size=3> </FONT></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">This program is especially relevant for individuals and marketing teams who are responsible for the success of Direct Response Marketing projects including:<o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><BR style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break" clear=all></SPAN></P> <DIV class=Section2> <UL style="MARGIN-TOP: 0in" type=disc> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Ad Agency Executives & Managers</SPAN> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Corporate Marketing Executives</SPAN><SPAN style="FONT-SIZE: 10pt"><o:p></o:p></SPAN> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Project Managers</SPAN> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Entrepreneurs</SPAN> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Production Teams</SPAN> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Media Planners and Media Buyers</SPAN> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"></SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Inventors</SPAN></LI></UL></DIV> <DIV class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l0 level1 lfo3"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">When completed you will:<o:p></o:p></SPAN></B></DIV> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; TEXT-ALIGN: justify"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial"><o:p><FONT size=3> </FONT></o:p></SPAN></B></P> <UL style="MARGIN-TOP: 0in" type=disc> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l1 level1 lfo2"> <DIV align=left><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Impact DRTV campaigns in every stage of development<B style="mso-bidi-font-weight: normal"><o:p></o:p></B></SPAN> </DIV> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l1 level1 lfo2"> <DIV align=left><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Understand how to create and manage successful DRTV campaigns <B style="mso-bidi-font-weight: normal"><o:p></o:p></B></SPAN></DIV> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l1 level1 lfo2"> <DIV align=left><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Receive the <B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal">DRTV Best Practices Guidebook*</I></B>,<STRONG> </STRONG>your ongoing reference resource for optimum DRTV campaign management. <B style="mso-bidi-font-weight: normal"><o:p></o:p></B></SPAN></DIV> <LI class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in; COLOR: #333333; TEXT-ALIGN: justify; tab-stops: list .5in; mso-list: l1 level1 lfo2"> <DIV align=left><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Know how to build brands using DRTV marketing</SPAN><SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></DIV></LI></UL> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.5in; TEXT-INDENT: -9pt; TEXT-ALIGN: justify" align=left><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">*</SPAN></I></B><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial">(This reference resource will provide you with indispensable guidance, offering practical templates and charts, campaign management checklists, sample media reports and telemarketing scripts, DRTV project flow charts and much more!)</SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0.5in; TEXT-INDENT: -9pt; TEXT-ALIGN: justify"><SPAN><o:p><FONT size=3><FONT color=#000000 size=2></FONT> </P> <P align=left><STRONG><EM> <DIV align=left> <HR style="WIDTH: 1116px; HEIGHT: 17px" color=#c0c0c0 SIZE=17> </DIV></EM></STRONG></FONT></o:p></SPAN> <P></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Join us for:<o:p></o:p></SPAN></I></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT size=3>The Direct Response Television<o:p></o:p></FONT></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT size=3>(DRTV) Management Boot Camp<o:p></o:p></FONT></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">New York</SPAN></B><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">, Fitzpatrick Grand Central Hotel</SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Wednesday & Thursday, <B style="mso-bidi-font-weight: normal">May 17-18, 2006<o:p></o:p></B></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><A href="http://www.directresponseacademy.com/"><SPAN style="COLOR: navy">The Direct Response Academy</SPAN></A></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"> </SPAN></B><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">has helped Fortune 100 companies and entrepreneurs to realize their DRTV objectives since 1999.<o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Greg Sarnow<SPAN style="COLOR: #333333"> </SPAN></SPAN></B><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">will lead the New York DRTV Boot Camp. Sarnow has given courses and training in direct response marketing all over the world. Prior to the Academy, Sarnow was the president of American Television Time for 8 years and has been responsible for the purchase of over $700 Million of direct response television advertising media for hundreds of clients including Avon, Rubbermaid, Chase Bank, Toshiba and Sears.<o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">Considered an expert in the Direct Response field, Greg has trained ad agency teams, corporate marketers, entrepreneurs and media buyers. He has also spoken at numerous trade shows and has written articles for every major DRTV trade publication in the last fifteen years.<o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </P> <DIV align=left> <HR style="WIDTH: 1116px; HEIGHT: 17px" color=#c0c0c0 SIZE=17> </DIV> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: navy; FONT-FAMILY: Arial"><FONT size=3>Deadline for Registration is Friday, May 12.<o:p></o:p></FONT></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Act now! </SPAN></I></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Ask for your registration form:<o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">E-mail us at <A href="mailto:courses@dracademy.org">courses@dracademy.org</A>, or<o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Call us at (512)-301-5900 to reserve your space now!<o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">This special 2-day training intensive costs $1295.<o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">All training materials are provided, including a full version of our DRTV Best Practices Guidebook. Course participants will receive a Certificate of Completion.<o:p></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">The DRTV Management Boot Camp will be held at the Fitzpatrick Grand Central Hotel, located at 141 East 44th Street in Midtown Manhattan. Training will be held in the Conference Room from 9:00 am to 5:00 pm both days, with continental breakfast both mornings and afternoon coffee service.</SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">For information on available accommodations, please contact the Fitzpatrick Grand Central Hotel directly at (212)-351-6800.</SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </P> <DIV align=left> <HR style="WIDTH: 1116px; HEIGHT: 17px" color=#c0c0c0 SIZE=17> </DIV> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt -1in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">P.S. – </SPAN></B><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Know anyone who might be interested? Please forward this e-mail to a friend or someone you know who wants to understand DRTV better. They will thank you!<B style="mso-bidi-font-weight: normal"><o:p></o:p></B></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">P.P.S. – Please don’t hesitate to contact us with any questions you may have. E-mail us at <A href="mailto:courses@dracademy.org"><SPAN style="COLOR: navy">courses@dracademy.org</SPAN></A> or call 512-301-5900.<o:p></o:p></SPAN></B></P> <P class=MsoNormal style="MARGIN: 0in 27pt 0pt 0in"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 10pt; COLOR: red; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></B></P> <P style="MARGIN-RIGHT: 27pt"><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-FAMILY: Arial">The <A href="http://www.directresponseacademy.com/"><SPAN style="COLOR: #333333">Direct Response Academy</SPAN></A> offers executive training, consulting and project management services for advertising agencies, corporate marketers, media buyers and entrepreneurs who are launching, managing or evaluating DRTV campaigns. Courses include The DRTV Management Boot Camp, Winning the Media Game, DR Production Strategies, How to Bring Your Media In-House and Marketing in the USA<I style="mso-bidi-font-style: normal">.<o:p></o:p></I></SPAN></P> <P style="MARGIN-RIGHT: 27pt"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">To unsubscribe to Direct Response Academy course announcements, please <A href="mailto: courses@directresponseacademy.com"><SPAN style="COLOR: windowtext">send us an e-mail</SPAN></A> with "unsubscribe" in the subject line.</SPAN></I></P> <P style="MARGIN-RIGHT: 27pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">DRTV Management Boot Camp © 2006 Direct Response Academy- All rights reserved </SPAN><I style="mso-bidi-font-style: normal"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"> <HR style="WIDTH: 1117px; HEIGHT: 71px" color=#808080 SIZE=71> <P></P></SPAN></I></FONT></BODY></HTML> --_2_.__.__TOL__Mailer__Part_Boundary_ Content-Transfer-Encoding: quoted-printable MIME-Version: 1.0 Content-Type: text/plain; charset="iso-8859-1" 3D"" Best Practices in Direct Response Television (DRTV) Advertising Revealed at Upcoming Boot Camp Direct Response Television Marketing is shaping the marketing strategies of corporations, project managers and ad agencies because it builds brands, creates sales and communicates to consumers in ways no other form of advertising can! The DRTV Management [1]Boot Camp empowers marketing and advertising professionals by explaining the techniques used by successful direct response and Fortune 100 marketers to carry out effective DRTV campaigns. Learn the insider knowledge and street-smarts you need to successfully manage every component of the DRTV campaign process. The DRTV Boot Camp will arm you with all the tools necessary to launch, implement and manage a Direct Response Television Project. What you will learn: · Building the Compelling Offer: How to choose the best main offer, bonus items and upsells; · Creative & Production: How to choose the most effective infomercial format, communication style and production strategy for your product or service; · DRTV Finance: How to track your results and develop winning marketing strategies based upon financial performance, goals and parameters; · Building your DRTV Team: How to choose and manage each of your suppliers appropriately for your product or service; · Winning the Media Game: How to manage your media buying for optimum results & better efficiencies; · Website Development: How to integrate your DR strategies with your website; · Retail: How to leverage your DR marketing success in retail. Who should attend? This program is especially relevant for individuals and marketing teams who are responsible for the success of Direct Response Marketing projects including: * Ad Agency Executives & Managers * Corporate Marketing Executives * Project Managers * Entrepreneurs * Production Teams * Media Planners and Media Buyers * Inventors When completed you will: * Impact DRTV campaigns in every stage of development * Understand how to create and manage successful DRTV campaigns * Receive the DRTV Best Practices Guidebook*, your ongoing reference resource for optimum DRTV campaign management. * Know how to build brands using DRTV marketing * (This reference resource will provide you with indispensable guidance, offering practical templates and charts, campaign management checklists, sample media reports and telemarketing scripts, DRTV project flow charts and much more!) _________________________________________________________________ Join us for: The Direct Response Television (DRTV) Management Boot Camp New York, Fitzpatrick Grand Central Hotel Wednesday & Thursday, May 17-18, 2006 [2]The Direct Response Academy has helped Fortune 100 companies and entrepreneurs to realize their DRTV objectives since 1999. Greg Sarnow will lead the New York DRTV Boot Camp. Sarnow has given courses and training in direct response marketing all over the world. Prior to the Academy, Sarnow was the president of American Television Time for 8 years and has been responsible for the purchase of over $700 Million of direct response television advertising media for hundreds of clients including Avon, Rubbermaid, Chase Bank, Toshiba and Sears. Considered an expert in the Direct Response field, Greg has trained ad agency teams, corporate marketers, entrepreneurs and media buyers. He has also spoken at numerous trade shows and has written articles for every major DRTV trade publication in the last fifteen years. _________________________________________________________________ Deadline for Registration is Friday, May 12. Act now! Ask for your registration form: E-mail us at [3]courses@dracademy.org, or Call us at (512)-301-5900 to reserve your space now! This special 2-day training intensive costs $1295. All training materials are provided, including a full version of our DRTV Best Practices Guidebook. Course participants will receive a Certificate of Completion. The DRTV Management Boot Camp will be held at the Fitzpatrick Grand Central Hotel, located at 141 East 44th Street in Midtown Manhattan. Training will be held in the Conference Room from 9:00 am to 5:00 pm both days, with continental breakfast both mornings and afternoon coffee service. For information on available accommodations, please contact the Fitzpatrick Grand Central Hotel directly at (212)-351-6800. _________________________________________________________________ P.S. Know anyone who might be interested? Please forward this e-mail to a friend or someone you know who wants to understand DRTV better. They will thank you! P.P.S. Please dont hesitate to contact us with any questions you may have. E-mail us at [4]courses@dracademy.org or call 512-301-5900. The [5]Direct Response Academy offers executive training, consulting and project management services for advertising agencies, corporate marketers, media buyers and entrepreneurs who are launching, managing or evaluating DRTV campaigns. Courses include The DRTV Management Boot Camp, Winning the Media Game, DR Production Strategies, How to Bring Your Media In-House and Marketing in the USA. To unsubscribe to Direct Response Academy course announcements, please [6]send us an e-mail with "unsubscribe" in the subject line. DRTV Management Boot Camp © 2006 Direct Response Academy- All rights reserved _________________________________________________________________ References 1. 3D"http://www.directresponseacademy.com/drtv_manage.htm" 2. 3D"http://www.directresponseacademy.com/" 3. 3D"mailto:courses@dracademy.org" 4. 3D"mailto:courses@dracademy.org" 5. 3D"http://www.directresponseacademy.com/" 6. 3D"mailto:/ --_2_.__.__TOL__Mailer__Part_Boundary_-- --_1_.__.__TOL__Mailer__Part_Boundary_ Content-Type: application/octet-stream Content-Transfer-Encoding: base64 Content-ID: <DRA Logo jpg.jpg> 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! 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