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Date:      Sun, 10 Dec 1995 06:31:44 -0800
From:      "Jordan K. Hubbard" <jkh@time.cdrom.com>
To:        Julian Elischer <julian@freefall.freebsd.org>
Cc:        hackers@freefall.freebsd.org, rgrimes@freefall.freebsd.org
Subject:   Re: FBSD support inc. 
Message-ID:  <9223.818605904@time.cdrom.com>
In-Reply-To: Your message of "Sun, 10 Dec 1995 03:37:54 PST." <199512101137.DAA02888@freefall.freebsd.org> 

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> I've been thinking about setting up a company (actually more than one)
> to give commercial support for freeBSD.

I think this is a fine idea, and not exactly one we haven't been over
before, but I still wouldn't want to start with quite so complicated a
picture as this.

When you're selling support, you're selling a service that *has* to
work for each and every customer who's forked over good money for it
or the whole thing breaks down and you've got the better business
bureau calling you on the phone (or worse, somebody's legal dept).
This means that it's got to be possible to quantify just how long any
given service call will take to respond to and also to make sure that
each and every call is tracked and resolved properly.  Even simply
measuring this is non-trivial, and the difficulty increases
exponentially with the number of staff (and cubed by their distance
from you).  You also want to be able to easily determine where you're
spending the most money and time since support will eat you up (and
make you unprofitable) very quickly if you don't keep things carefully
streamlined.

Basically, where tech support is concerned, the KISS principle
should be obeyed in spades.

I'd much prefer to see a smaller organization with 3-4 people in one
central location that can be easily managed, not some international
hydra that's a management nightmare.  Doing international FreeBSD
project management is one thing - we don't need to be accountable to
anyone and can afford to play a number of things fast-and-loose.  Add
accountability to the equation and the rules change quite
significantly.  International tech support is also nice to have, but
don't forget that BSDI got away without a U.K. office for quite some
time until they'd grown large enough to actually staff one
effectively.  I don't think that international customers are that
unused to the idea of calling the U.S., as much of a pain as that
might sometimes be.  They certainly don't seem to show any reluctance
to calling WC's tech support hotline at all hours of the day and
night, and that's just for $39 CDROMs! :-)

I certainly don't mean to rain on Julian's parade, but the picture he
paints, as rosy as it might seem on the surface, seems an absolute
nightmare of complexity as I try to envision all the various details
required.  I certainly wouldn't want to manage such a system, and I
would also be worried about such a venture collapsing under its own
weight and perhaps tarnishing the project's reputation as well
(whether or not "the project" actually had anything to do with it).
I'm not saying that any one piece of the proposal Julian's made here
is necessarily unworkable, I'm saying that all of them together simply
adds up to too much weight.  Too many variables, too many things that
can go wrong, and in any startup like this Murphy practically has a
seat on the board.  Why deliberately invite the lightning to strike?

3-4 people in one central location and a small number of customers for
whom good service can be demonstrably given, that's how I'd start out.
Simple and eminently more manageable.  Once this has been *proven* to
work, and the various painful startup lessons learned, then it could
be cautiously and conservatively scaled up.

As I said, I don't think we should be fooled into thinking that our
success as a distributed project can be trivially leveraged into
success as a distributed commercial organization.  The challenges are
entirely different, and if a commercial org dropped even 1/10 of the
number of issues on the floor as we do now (and can afford to, since
we're not charging anyone any money), it'd be dead meat in 6 months -
the founders bankrupt and the project's reputation perhaps
irrepairably damaged.

Tread carefully, I beg of you!  Don't let idealism, no matter how
well-intentioned, overshadow good sense here!

					Jordan



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