Date: Thu, 20 Sep 2001 02:40:23 -0400 (EDT) From: Chris Coleman <chrisc@vmunix.com> To: Ted Mittelstaedt <tedm@toybox.placo.com> Cc: Si <si@chemicalterrorism.com>, freebsd-chat@FreeBSD.ORG, freebsd-advocacy@FreeBSD.ORG Subject: RE: Banner Exchanges Message-ID: <Pine.BSF.4.21.0109200223230.604-100000@vnode.vmunix.com> In-Reply-To: <009f01c1419c$582afb40$1401a8c0@tedm.placo.com>
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> Well - you can do what you want but I've read that the clickthroughs > on banner advertising are miserable - in general not worth the time > unless your running a porno site or something like that which is generating > millions of hits a day. > > I would be very interested in any stats you can generate as a result of > something like this, should you decide to do it. Yeah, the industry standard on click-thrus is about 0.6 % We ran the Apple banners as part of their WWDC promotion and averaged about that. However, when we run ads that have "BSD" in them, we get around 2% - 5% click-thru rate. If the ad has run a long time, that goes down of course. We also don't run that many ads. We currently don't have ads on our articles in the DN ezine. The hardest part about running banner ads is trying to sell them. If the banner ad is good, they actually do quite well. We ran a 125 x 125 ad for the "Bastard Operator from Hell" and it had about a 3-4% click thru rate. Here are the stats for your 125 x 125 book ad (FreeBSD Corp Guide) that we are running. Views Clicks Rate 25818 733 2.84% Here are the stats for the bofh book stats. 84577 2873 3.40% Here are the stats for the Apple Ads. 416601 3178 0.76% I expect that if the Apple Ads were targetted towards the BSD community, they might have done better. -Chris Coleman To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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