Date: 7 Jun 2003 05:16:47 -0000 From: Ken Evoy <support@sitesell.net> To: questions@freebsd.org Subject: Netwriting Masters 505 Message-ID: <20030607051647.27716.qmail@success.e-corp.net>
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Netwriting Masters... an intensive 5-Day e-mail course on how to write sales-clinching copy on the Net. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you have a friend who would benefit from taking this course, please pass this on. Or tell that person to receive the 5-day course by sending a blank e-mail to... proventwms@sitesell.net ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Refer to this course over and over again as you refine your NETwriting skills and become an effective e-persuader. Print each e-mail out, pour yourself a beverage of choice, bring along a pen to jot down some ideas, and take it all to your favorite sofa. This is serious -- your online words must SELL. So for best learning results -- get comfortable. :-) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Sat Jun 07 01:16:46 2003 Netwriting Masters 505 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Successful Netwriting is... > 90% perspiration and 10% inspiration. That's why ANYONE can do it, given the right direction. "Knowledge is of two kinds. We know the subject ourselves, or we know where we can find information on it. You can find full information about Netwriting in "Make Your Words Sell!." -- Samuel Johnson (1709-1784) OK, Mr. Johnson didn't really say that last part! ;-) This short, 5-day Masters course can only, realistically, get you started as an e-persuader. To become a great one, it will take time and practice... and MYWS!. But I'm willing to bet that you are already looking at your own copy (and your competitor's) in a different light. What are you doing well? What needs improvement? Are you writing through your customer's eyes or your own? In five short e-mails, we can't deal with all the effective Netwriting tools. Key elements were purposely highlighted in order to provide a firm foundation. Look how far we've come in this short time... o Most Wanted Response (MWR) -- know what you most want your visitor/reader to do. o Ideal Customer's Mindset -- get inside your reader's head and understand her feelings, wants and needs. o Benefits -- answer the reader's single most important question... "What's in it for me?" o Opening Headline and Subheadings -- flag the reader, grab her attention and slow those scanning eyes so that your words can be read. o Seamless Sales Copy -- create a flow that pulls the reader through the sales message and achieves the MWR. Once you have mastered these, format your copy to reduce the "pain" of reading online. (Reading from a computer screen is 25% slower, and far more uncomfortable than reading on paper.) And once you have the sale, you'll send a wonderfully crafted e-mail that averts "Buyer's Remorse" and cross-sells. Which brings me to another of MYWS!'s volumes... > MYWS!... For E-mail. This volume covers it all... o how to write a professional e-mail (from the e-mail that I receive, I'd say that only 30% of folks do this!) o how to write an e-mail that GETS READ o how to write a post-sales e-mail that averts "Buyer's Remorse" and cross-sells o how to write e-zine ads and articles o and finally, how to make your e-zine sell! Unfortunately, all this is beyond the scope of this final day. But MYWS! does deliver all you need to know about making your e-mail sell... http://proven.sitesell.com/myws/ -- One more special area where words are so important... If you have an online store, the principles remain the same, but the execution changes because of the unique structure and function of an online store. Basically, here are the key issues that you need to nail down... o Develop the single "Most Wanted Response" that every store must aim for. o Craft a Storefront (Home Page) that achieves its most important function. o Write a strong opener that pulls your visitor deeply into your store. o Make the text links of your product directory work like mini-headlines. o Write sales-pulling product descriptions, for thumbnails and zoomed descriptions (very different!). o Turn the "fraught with peril" path to checkout into a simple, tight process. o Convince your visitor to roll that shopping cart up to the cash register and click that "Buy Now" button. o Write your after-sales message. Again, almost no one does this. MYWS! covers all of this completely, in the only volume of its kind on the Net... > MYWS!... For Your Online Store http://proven.sitesell.com/myws/ -- To sum it all up, five days later? o Always write for your ideal or target customer. o Don't try to persuade or convert visitors/readers who have no specific interest in your product or service. o Get your customer's mindset right. o Build towards your MWR. o Steadily increase your visitor's perceived value of your product or service. Benefits and more benefits have to be presented. o Never waver from your MWR goal. Be consistent. Do all of this and you will indeed write a Web site that SELLS. Pure and simple... it *will* sell. -- Well, you now have your Masters Degree in Netwriting from SiteSell University. For your PhD, don't miss the "BIBLE of Netwriting"... http://proven.sitesell.com/myws/ Allan Gardyne, of associateprograms.com fame, summarized his review of MYWS! in his excellent newsletter like this.... ------------------------------------------- As you know, SiteSell OVER-delivers, packing incredible value for money into every product. "Make Your Words Sell" is no exception. Whether you're an affiliate or a merchant, you need this book, because everyone who has a website needs it. ------------------------------------------- Thanks very much for joining me over the last 5 days. I wish you much "online writing" success. Here's to MAKING EVERY WORD SELL! - Ken P.S. Did I tell you yet that everyone reads a P.S.? See? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NETWRITING MASTERS UPDATES... The Netwriting Masters Course is sent only to those people who have specifically requested it. From time to time, I'll send you a refresher/update to this course. If you'd like to receive them, you have nothing to do. If you'd prefer not to receive the updates, simply unsubscribe by sending a blank e-mail to... unsubscribetwms@sitesell.net NOTE: You must send it from the same e-mail address that is subscribed to this 5-day course. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Contact info: E-mail us at support@sitesell.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Written by Ken Evoy, M.D. President, SiteSell.com (c) copyright 2003 SiteSell.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Make Your Words Sell!" TM SiteSell.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Filtering software may prevent you from receiving important SiteSell communication. To ensure that you never miss an e-mail from us, follow these tips... http://www.sitesell.com/whitelisting.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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