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Date:      Fri, 30 Jun 2000 18:42:37 -0500 (CDT)
From:      Mike Meyer <mwm@mired.org>
To:        questions@FreeBSD.ORG
Subject:   Re: Offensive figures (wa: Why?)
Message-ID:  <14685.12397.951661.683992@guru.mired.org>
In-Reply-To: <bulk.66188.20000630143955@hub.freebsd.org>
References:  <bulk.66188.20000630143955@hub.freebsd.org>

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> From: Gerd Knops <gerti@bitart.com>
> I have to agree. There are some cultures on this planet where images  
> like the FreeBSD logo are not acceptable. Period. Distributing a  
> FreeBSD system in such a country using the daemon as sreen saver or  
> sticker on the PC would be in very poor taste. So while I like that  
> little daemon, in the interest of marketing FreeBSD throughout the  
> world it is not a wise choice of a logo.

Choose an arbitrary image (or name). There are probably cultures where
it's unacceptable. Unless you go with something totally abstract, that
is. Even then, words can get you in trouble if they happen to be
offensive in some other lanuguage.

Computer related incidents include MS Encarta (was that it?) not
shipping to India because the world map it included didn't agree with
the official Indian government position on it's borders. Some computer
systems have different ROMs - or ROMs that don't use words - for
France to comply with their language protection rules.

You choose your logo to attract your primary target customer base. If
that causes problems elsewhere, you drop it - changing your logo or
name as required.  For OSS Projects, your primary customer (at least
originally) *has* to be hackers (in the original sense of the
word). The daemon does a good job of that. If someone wants a
distribution targeted for markets where it's offensive, they can build
one. The BSD license allows them to distribute it without reference to
the original, even.

	<mike



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