Date: Mon, 4 May 1998 10:53:02 -0400 (EDT) From: "Matthew N. Dodd" <winter@jurai.net> To: Eivind Eklund <eivind@yes.no> Cc: chat@FreeBSD.ORG Subject: Re: cvs commit: ports/www/ijb - Imported sources Message-ID: <Pine.BSF.3.96.980504104237.20104Q-100000@sasami.jurai.net> In-Reply-To: <19980504152247.10976@follo.net>
next in thread | previous in thread | raw e-mail | index | archive | help
On Mon, 4 May 1998, Eivind Eklund wrote:
> You're totally off base (no offense intended). That's the way TV and radio
> stations sell ad space ("we -think- that so-and-so many people will see your
> ad"). Web-sites sells by banner impression - how many times that particular
> ad has been displayed. This is (if you're going to sell mindshare, as
> opposed to doing cost-per-action) the most honest method I can think of.
> Most sites will also give their advertisers the number of page-views as
> opposed to advertisement impressions, so they get the ratios, too.
TV and Radio sell time slots. Nothing more, nothing less. Ratings and
independent polls try to determine the number of potential viewers for a
particular timeslot. Supply and demand set the price for a particular
time slot.
What you (a seller of web advertising space) need to do is provide better
tracking of what people are loading vs. what is being sent to them. It is
only in your best interest to determine as accurately as you can, what
your site's 'ratings' are.
A site like altavista for example; I would think their ratings are
very good as I not only see the web banners (they load as fast as the
search results) but often go back to reread the rather funny ones IBM is
running.
> You're off base. It is not dishonesty - selling per impression is total
> honesty. I can't even understand how you reasoned to arrive at the above
> conclusion?
I was under the impression that you were charging for slots on a particuar
page rather than per banner image loaded. :/ Its not quite as bad as I
made it out to be.
> Eh? They're informed, but they're not interested. Besides, they're not my
> advertisers - they're the advertisers of the web-sites I visit. I have
> looked into the market for various reasons, but my salary is in no way paid
> by Internet advertising, and never has been. (I can't predict the future,
> but I'm fairly certain it won't be significant up to my personal
> event horizon - which is about 6 months away).
Again, I remind you that this is entirely academic as you aren't a
provider of web advertisment space and I am not a user of IJB. I'm only
arguing this side of the topic for the hell of it. (We could confuse
everyone and switch sides if you like.)
> Didn't work - you've swindled me, selling straw instead of grass ;-)
Thats not my problem. If I were advertising grass and delivering straw it
would be another issue.
/*
Matthew N. Dodd | A memory retaining a love you had for life
winter@jurai.net | As cruel as it seems nothing ever seems to
http://www.jurai.net/~winter | go right - FLA M 3.1:53
*/
To Unsubscribe: send mail to majordomo@FreeBSD.org
with "unsubscribe freebsd-chat" in the body of the message
Want to link to this message? Use this URL: <https://mail-archive.FreeBSD.org/cgi/mid.cgi?Pine.BSF.3.96.980504104237.20104Q-100000>