From owner-freebsd-questions@FreeBSD.ORG Thu Feb 10 09:30:52 2005 Return-Path: Delivered-To: freebsd-questions@freebsd.org Received: from mx1.FreeBSD.org (mx1.freebsd.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 7EF3D16A4CE for ; Thu, 10 Feb 2005 09:30:52 +0000 (GMT) Received: from smtp11.wanadoo.fr (smtp11.wanadoo.fr [193.252.22.31]) by mx1.FreeBSD.org (Postfix) with ESMTP id 00F3343D39 for ; Thu, 10 Feb 2005 09:30:52 +0000 (GMT) (envelope-from atkielski.anthony@wanadoo.fr) Received: from me-wanadoo.net (unknown [127.0.0.1]) by mwinf1109.wanadoo.fr (SMTP Server) with ESMTP id 3422B1C000B3 for ; Thu, 10 Feb 2005 10:30:51 +0100 (CET) Received: from pix.atkielski.com (ASt-Lambert-111-2-1-3.w81-50.abo.wanadoo.fr [81.50.80.3]) by mwinf1109.wanadoo.fr (SMTP Server) with ESMTP id F116B1C0009D for ; Thu, 10 Feb 2005 10:30:50 +0100 (CET) X-ME-UUID: 20050210093050987.F116B1C0009D@mwinf1109.wanadoo.fr Date: Thu, 10 Feb 2005 10:30:50 +0100 From: Anthony Atkielski X-Priority: 3 (Normal) Message-ID: <1905317067.20050210103050@wanadoo.fr> To: freebsd-questions@freebsd.org In-Reply-To: References: <200502092223.01650.algould@datawok.com> MIME-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Subject: Re: Please don't change Beastie to another crap logo such asNetBSD!!! X-BeenThere: freebsd-questions@freebsd.org X-Mailman-Version: 2.1.1 Precedence: list Reply-To: freebsd-questions@freebsd.org List-Id: User questions List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , X-List-Received-Date: Thu, 10 Feb 2005 09:30:52 -0000 Ted Mittelstaedt writes: > And, I am also concerned about the historical revisionists who > are claiming FreeBSD never had a logo. That is hogwash. Where can I see the logo? > Nobody ever said that FreeBSD lacked a logo until after a few days ago > when this ill-conceived competition was leaked - because everyone knew > the logo was Beastie. That's not a logo. Just about every image I've seen of Beastie has been different, so it's not a logo, it's a character associated with the brand (like Mickey Mouse). Logos are simple and instantly recognizable; they do not mutate from one presentation to the next. Most open-source projects don't have logos; even Linux lacks a proper logo (one could probably be made from the popular penguin character, but I haven't seen any examples). Red Hat, however, _does_ have a logo. > Yes I understand that some commercial consultants and such have had > problems due to the logo being a devil image. Logos need to be as neutral as possible, since they will be very widely used and very heavily imprinted in customers' minds. They must not conjure up thoughts of anything except the brand they represent. > This logo competition is childish - 99% of the > FreeBSD community members are not graphic artists and couldn't draw > their way out of a paper bag ... That's why I figured I'd try my hand at it; see http://perso.wanadoo.fr/anthony.atkielski/FreeBSDLogo1.jpg It meets the technical criteria for a logo; the aesthetic aspect is an open question. This logo concept uses ITC Garamond Bold (traditionally associated with FreeBSD and the BSDs generally) as the typeface for the logotype, thus retaining a link with prior generations of BSD (and showing kinship with other versions of BSD, such as NetBSD). I've adjusted the spacing of the logotype to tighten up the characters a bit. The squared oval surrounding the logotype represents continuous operation. The figure at the lower right is both a heart (representing the fondness that FreeBSD users have for the operating system) and, in conjunction with the oval, a symbolic pointed tail--an indirect reference to the original Beastie. The gold color for the oval represents reliability; the red color of the rest of logo again is an indirect reference to the original (red) Beastie. The simplicity of the logo makes it inexpensive to print on paper (it can be printed monochrome or with simple two-color offset, or with process offset). There are no complex halftones or shadings or fine details that might be difficult to print or might become muddy or fuzzy when resizing the logo for display. The spot colors used are Pantone 144 CVU (gold) and Pantone 187 CVU (red). These can be easily converted to CMYK, RGB, grayscale, etc., as required. > However I decided that I would be willing to take the financial impact > on a personal basis of losing a few sales to people who are so blinded > by their idea of religion that they wouldn't touch a book with an > image of a devil on the cover - because the FreeBSD devil image has a > historical significance to FreeBSD that is important. Actually, I think the devil aspect has little impact on public perception of FreeBSD. It's having a cute little cartoon mascot in sneakers that has the real impact--it implies that FreeBSD is a toy for kids, not a serious product for professionals and corporations. A more serious image of Beastie should be considered for these venues. And in any case, this mascot is distinct from a logo. The image used on your book is not a logo. -- Anthony