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Date: Mon, 3 Nov 1997 00:10:46 -0700 (MST)
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From: Wes Peters <softweyr@xmission.com>
To: chat@freebsd.org
Subject: Re: FreeBSD: Turning PCs into Workstations 
In-Reply-To: <199710310856.JAA09939@bitbox.follo.net>
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	<8535.878284917@time.cdrom.com>
	<199710310856.JAA09939@bitbox.follo.net>
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Eivind Eklund writes:
 > > > (3) FreeBSD: Power, not price.
 > 
 > I ran this by our marketing exec - he thinks it give associations to
 > "boy's rooms OS".  I tend to agree with him.
 > 
 > He is usually quite good at this kind of stuff, but said he needed a
 > mission statement to be able to give it a go.
 > 
 > So - what image do we want FreeBSD to project?
 > 
 > My priorities are
 > * Professional
 > * Fast
 > * Powerful
 > 
 > in that order.
 > 
 > Can somebody else come up with a better definition of what we want to
 > communicate?

You forgot the "freedom" bit in there.  It's my number one reason for
using FreeBSD on a daily basis: you can do with it as you wish.  Nobody
makes you sign, tear, click, or in any other way agree to a long list of
unenforceable clauses to use, misuse, or abuse it.  You just have to
agree to give credit where credit is due.

Personally, I liked "FreeBSD: the Power to Serve" the best of the one-
liners; it has punch and puts forth both the powerful and server
notions.  Professional goes along with the quality of the artwork and/or
webwork used; if your ads look professional, everyone assumes your
product is also.  Without this tenet, large hordes of software companies
would have never gotten out of the gate.  ;^)

-- 
          "Where am I, and what am I doing in this handbasket?"

Wes Peters                                                       Softweyr LLC
http://www.xmission.com/~softweyr                       softweyr@xmission.com