From owner-freebsd-advocacy@FreeBSD.ORG Wed Jan 7 13:58:08 2004 Return-Path: Delivered-To: freebsd-advocacy@freebsd.org Received: from mx1.FreeBSD.org (mx1.freebsd.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 8959316A4CE for ; Wed, 7 Jan 2004 13:58:08 -0800 (PST) Received: from haldjas.folklore.ee (Haldjas.folklore.ee [193.40.6.121]) by mx1.FreeBSD.org (Postfix) with ESMTP id 941D443D54 for ; Wed, 7 Jan 2004 13:58:06 -0800 (PST) (envelope-from narvi@haldjas.folklore.ee) Received: from haldjas.folklore.ee (localhost [127.0.0.1]) by haldjas.folklore.ee (8.12.3/8.11.3) with ESMTP id i07Lw5HV064481 for ; Wed, 7 Jan 2004 23:58:05 +0200 (EET) (envelope-from narvi@haldjas.folklore.ee) Received: from localhost (narvi@localhost)i07Lw5aC064478 for ; Wed, 7 Jan 2004 23:58:05 +0200 (EET) Date: Wed, 7 Jan 2004 23:58:05 +0200 (EET) From: Narvi To: freebsd-advocacy@freebsd.org Message-ID: <20040107235659.B32387-100000@haldjas.folklore.ee> MIME-Version: 1.0 Content-Type: TEXT/PLAIN; charset=US-ASCII Subject: RE: Where is FreeBSD going? (fwd) X-BeenThere: freebsd-advocacy@freebsd.org X-Mailman-Version: 2.1.1 Precedence: list List-Id: FreeBSD Evangelism List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , X-List-Received-Date: Wed, 07 Jan 2004 21:58:08 -0000 Opinion was expressed on chat@ that there may be interested people on this list... ---------- Forwarded message ---------- Date: Wed, 7 Jan 2004 21:09:34 +0200 (EET) From: Narvi To: Robert Watson On Tue, 6 Jan 2004, Robert Watson wrote: > > On Tue, 6 Jan 2004, Narvi wrote: > > > On Tue, 6 Jan 2004, Robert Watson wrote: > > > Agreed. It's just a starting point, but one particular benefit of it as a > starting point is that it would bring to people's attention the people > who's contributions to advocacy are most effective, as well as build a > base of marketing materials and volunteers. > > High on my wish list of marketing materials are some 2-page "white papers" > on deploying FreeBSD. Particular, short 2-pagers on FreeBSD as a network > appliance or storage appliance base, as a firewall, and as a database > server. Nicely laid out, business-like, and appropriate for distribution > as PDF or on paper at conferences. I think a starting point should probably be "generic" 2- and 4-pagers that give information about freebsd. The 4-pager could go into more depth as to what exactly 5.x has technology and benefits wise. It will also need to be targeted at an audience - what you want to tell ISV / white box maker / PHB / embedded developer / sysadmin / wannabe hacker / etc (not saying all should be covered or covered from start) would be necessarily different, possibly quite a lot. The non-generic, application specific 2-pagers would then be sort of companions to the 4-pager I guess to showcase a specific application. Or something like that - this is not meant as gospel, just thinking out loud. I do probably have time to spend on this, provided there are others, as there is no way I can spend so much on it to go alone. > > Another thing I'd like to see is a retrofit on the "Power to server" > brand, which I think was one of our more effective slogans. A nice logo > and slogan can go a long way, because people stick them on everything. One > of the ideas I've been poking at is moving to a logo that slightly > deemphasizes the Daemon, and instead connotes "power and reliability" -- > perhaps some sort of train-based logo. Something like: > > F r e e B S D > [train in motion logo] > The Power to Serve Looks ok. Traditionaly, the "lets have a contest" thing around such has given quite bad results (rather, usualy none) - going back all the way to 96/97. Having an art crew is probably a very tough. Or maybe i'm mistaken - the FreeBSD/gnome splash screen is quite nice.I can't personaly draw at all. > > Robert N M Watson FreeBSD Core Team, TrustedBSD Projects > robert@fledge.watson.org Senior Research Scientist, McAfee Research >