Date: Sat, 7 Aug 1999 20:42:18 -0700 (PDT) From: Brian McGroarty <bvmcg@yahoo.com> To: freebsd-advocacy@freebsd.org Subject: Marketing / Media Strategy Message-ID: <19990808034218.13104.rocketmail@web1005.mail.yahoo.com>
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Just as jumping into code production without design is the formula for chaos and later back-tracking, lack of strategy in media dealings yields very little reward for tremendous amounts of effort expended. 1: We need to decide who we are trying to reach with what message. PLEASE give me feedback on the following; I'll initially propose: Technical: FreeBSD is stable FreeBSD is secure Learning FreeBSD means big $$$ Education: FreeBSD represents the forefront in free OS development FreeBSD is the next big thing Business: FreeBSD has the lowest TCO FreeBSD represents countless new opportunities Mainstream Press: Flavor: What Torvalds has been doing for 5 years, this team has been doing for 20. Definition: FreeBSD is not Linux. Hype: FreeBSD 4.0 is coming - Kiss your Windows goodbye Retail: FreeBSD 4.0 is going to explode in a shower of confetti whenever a customer glances its way. People are going to flock to you for copies for FreeBSD 4.0 All: FreeBSD is different. (See previous post) 2: We need a smooth, efficient system for press release delivery and a quick way of deciding who should receive what. Is there an existing contact database? I'm willing to begin work on this, but I need to know if I'm extending something we've got or starting something new. 3: We need advance planning from here straight through 4.0's release. The release of a new major version number is a valuable marketing asset. We need to be sure we don't get the hype machine started too soon and lose momentum before release. If we can have a steady flow two months prior to release, one in general media, and if we can have media swamped by the time 4.0 has been available a month, we can all be VERY proud. How can we make a press timeline available to -advocacy members without putting something sensitive on the main site? 4: We need a press site. The existing list of press releases and pointers to mentions in the press is nice. But we need clip art, including a large logo, pictures of the Daemon, key developers and screenshots. We need capsule summaries of FreeBSD and its best assets. And we need a series of brief outlines which hint at story ideas. You'd be surprised how few journalists' ideas are actually their own. They have deadlines like the rest of us, and feeding and nurturing ideas helps immeasurably. Respond with pointers to what we've already got and I'll refine the list, start the above outlines and we'll have a suitable starter collection. _____________________________________________________________ Do You Yahoo!? Bid and sell for free at http://auctions.yahoo.com To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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