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Date:      Thu, 25 Mar 1999 07:32:41 -0500 (EST)
From:      "John S. Dyson" <dyson@iquest.net>
To:        wes@softweyr.com (Wes Peters)
Cc:        tlambert@primenet.com, brett@peloton.physics.montana.edu, brett@lariat.org, jkh@zippy.cdrom.com, advocacy@freebsd.org
Subject:   Re: FreeBSD emulation for linux
Message-ID:  <199903251232.HAA00287@y.dyson.net>
In-Reply-To: <36F9D424.2397F563@softweyr.com> from Wes Peters at "Mar 24, 99 11:13:56 pm"

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Wes Peters said:
> 
> My posit is that FreeBSD hasn't been marketed at all yet, so we cannot
  ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> yet tell if it will be successful.  The differences between FreeBSD
> and OS/2 are so large I don't think there are any lessons to be learned
> there at all.
> 

My posit is that what little marketing that it has had, has been almost
entirely incompetent.  The only successes have been by luck.  Hopefully,
the new marketing position will give FreeBSD a chance.  I was terribly
emotionally let-down by those who were trying to "wing-it" outside of
their level of competence.  I (and others) saw that, and the
credibility of FreeBSD has historically suffered because of it.
(FreeBSD has succeeded only because of the support of WC Cdrom
 and technical excellence from technical contributors.)

FreeBSD has had quality, forward looking and technology capable
developers, but some of those who have *tried* to do marketing
were just doing it "wierdly".  Remember, Beta was better, and
so was OS/2.

Appealing to "quality" only works if there is proper marketing
and strategic decision making.  (It does *seem* that quality
hasn't figured into the success formula very significantly, but
I don't think that is generally true, but is true for my cited
examples.)  With real marketing (and not the pervious silly spurts
and starts), FreeBSD will have a chance of not being pushed aside.
Note that Beta and OS/2 had respectable markets (in absolute numbers),
but the relative numbers were sad.  The key to FreeBSD's success
is for competent marketing to keep the relative numbers high
enough, so that 3rd party software will be produced.  (Another
key, is that there will be enough visibility for it to be a
"choice" for more people.)

ANY notion that the userbase will keep FreeBSD alive is only
circular and wishful reasoning.  The userbase will become
*relatively* smaller if the reason for choosing the non-default
choice (FreeBSD) isn't sufficient.  The growth of a userbase
beyond a certain point will require more than technical
competence.

The choice of an adequate marketing person has been needed for
a long time, and I wish the best.

-- 
John                  | Never try to teach a pig to sing,
dyson@iquest.net      | it makes one look stupid
jdyson@nc.com         | and it irritates the pig.


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