Date: Mon, 16 Sep 2002 12:03:26 -0400 From: Michael Lucas <mwlucas@blackhelicopters.org> To: "Anthony C. Chavez" <acc@anthonychavez.org> Cc: Terry Lambert <tlambert2@mindspring.com>, advocacy@FreeBSD.ORG, GB <gbrooks@BLUE-MOUSE.COM> Subject: Re: Answering the Questions (was Re: FreeBSD PR (long, rambling -- bear with me)) Message-ID: <20020916120326.A22279@blackhelicopters.org> In-Reply-To: <20020916155120.GA5858@anthonychavez.org>; from acc@anthonychavez.org on Mon, Sep 16, 2002 at 09:51:20AM -0600 References: <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020916084359.B20974@blackhelicopters.org> <20020916144746.GA5629@anthonychavez.org> <3D85F920.487157E@mindspring.com> <20020916155120.GA5858@anthonychavez.org>
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On Mon, Sep 16, 2002 at 09:51:20AM -0600, Anthony C. Chavez wrote:
> On Mon, Sep 16, 2002 at 08:30:40AM -0700, Terry Lambert <tlambert2@mindspring.com> wrote:
> > "Anthony C. Chavez" wrote:
> > > Allow me to generalize this a bit:
> > >
> > > A) Techies
> > > B) Suits/marketroids
> > > C) CEOs
> >
> > You are arguing about market segmentation, which is a fine thing
> > to argue about, if what you are dealing with is an attempt to
> > "Cross The Chasm".
>
> Actually, what I intended to bring to light was that, in my eyes, there
> are 3 different markets (actually, the latter 2 could be combined to
> some degree) that should be treated seperately when doing PR---i.e., it
> would be a good idea to have 3 different presentations in every case.
True, but it gets worse.
We're looking at two different axes of a matrix. There are the
"Marketers of ISPs", "Techies of embedded companies," etc.
Each of these sections, ideally, will have a separate presentation.
Many will be very similar, but that's OK. For example, the GPL is a
big deal in embedded circles, but a small deal in the ISP world.
We want our PR materials to be short and sweet and focused. While we
are certainly not crossing the chasm, we want particular people to be
able to find the information most relevant for them very quickly.
We want Joe Schmoe, writer for "Embedded OS Monthly," to be able to
find enough focused, relevant FreeBSD information that he will be able
to churn out his two thousand words in a morning. Remember, Joe
Schmoe is lazy, and the tighter focus we have on the information, the
better.
Actually, posting these documents in an actual matrix might be
useful... ("Correlate your market with your audience, and click!")
> Of course, I don't have any background in marketing whatsoever, so I
> could be wrong. :-)
That's why we say nice things about Greg. Please don't scare him off
until we suck him dry. ;-)
==ml
--
Michael Lucas mwlucas@FreeBSD.org, mwlucas@BlackHelicopters.org
http://www.oreillynet.com/pub/q/Big_Scary_Daemons
Absolute BSD: http://www.AbsoluteBSD.com/
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