From owner-freebsd-current@FreeBSD.ORG Tue Feb 8 10:56:51 2005 Return-Path: Delivered-To: freebsd-current@freebsd.org Received: from mx1.FreeBSD.org (mx1.freebsd.org [216.136.204.125]) by hub.freebsd.org (Postfix) with ESMTP id 3391C16A4CF for ; Tue, 8 Feb 2005 10:56:51 +0000 (GMT) Received: from smtp.des.no (flood.des.no [217.116.83.31]) by mx1.FreeBSD.org (Postfix) with ESMTP id 7477A43D45 for ; Tue, 8 Feb 2005 10:56:50 +0000 (GMT) (envelope-from des@des.no) Received: by smtp.des.no (Pony Express, from userid 666) id 540A0530C; Tue, 8 Feb 2005 11:56:48 +0100 (CET) Received: from dwp.des.no (des.no [80.203.228.37]) by smtp.des.no (Pony Express) with ESMTP id B3E3C5308; Tue, 8 Feb 2005 11:56:19 +0100 (CET) Received: by dwp.des.no (Postfix, from userid 2602) id 738D1B86E; Tue, 8 Feb 2005 11:56:19 +0100 (CET) To: Craig Reyenga References: <4205F382.8020404@freebsd.org> <20050206194857.5920e369.diegocglinux@yahoo.es> <42066967.1060300@freebsd.org> <1107754103.4206fc77b1e68@imp4-q.free.fr> <20050207214652.0ccf31a2.diegocglinux@yahoo.es> <20050208075739.GA53593@burnout.lan.bluemidnight.ca> From: des@des.no (=?iso-8859-1?q?Dag-Erling_Sm=F8rgrav?=) Date: Tue, 08 Feb 2005 11:56:19 +0100 In-Reply-To: <20050208075739.GA53593@burnout.lan.bluemidnight.ca> (Craig Reyenga's message of "Tue, 8 Feb 2005 02:57:39 -0500") Message-ID: User-Agent: Gnus/5.110002 (No Gnus v0.2) Emacs/21.3 (berkeley-unix) MIME-Version: 1.0 Content-Type: text/plain; charset=iso-8859-1 Content-Transfer-Encoding: quoted-printable X-Spam-Checker-Version: SpamAssassin 3.0.1 (2004-10-22) on flood.des.no X-Spam-Level: X-Spam-Status: No, score=0.1 required=5.0 tests=AWL,FORGED_RCVD_HELO autolearn=disabled version=3.0.1 cc: freebsd-current@freebsd.org cc: Diego Calleja Subject: Re: The case for FreeBSD X-BeenThere: freebsd-current@freebsd.org X-Mailman-Version: 2.1.1 Precedence: list List-Id: Discussions about the use of FreeBSD-current List-Unsubscribe: , List-Archive: List-Post: List-Help: List-Subscribe: , X-List-Received-Date: Tue, 08 Feb 2005 10:56:51 -0000 Craig Reyenga writes: > Have you heard of the Ferrari Enzo? Of course you have. Have you ever > seen an advertisement for it on televsion? Of course not. The car's V12 > engine and ceramic brakes speak for themselves [1]. You're mistaken. Ferrari spend a lot of money on advertising - they just don't spend it on advertising to end-users. Instead, they advertise to the press: they go to trade shows, hold press events, invite journalists to test-drive their cars etc. and rely on the press to bring the message to the end-users. They also advertise through tie-in merchandise (posters, calendars, model cars, etc.) DES --=20 Dag-Erling Sm=F8rgrav - des@des.no