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Date: Tue, 08 Feb 2005 11:09:03 +0000
To: des@des.no (Dag-Erling =?iso-8859-1?Q?Sm=F8rgrav?= ),
	Craig Reyenga <craig@backfire.ca>
From: Bob Bishop <rb@gid.co.uk>
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cc: freebsd-current@freebsd.org
Subject: Re: The case for FreeBSD
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At 10:56 08/02/2005, Dag-Erling Sm=F8rgrav wrote:
>Craig Reyenga <craig@puresimplicity.net> writes:
> > Have you heard of the Ferrari Enzo? Of course you have. Have you ever
> > seen an advertisement for it on televsion? Of course not. The car's V12
> > engine and ceramic brakes speak for themselves [1].
>
>You're mistaken.  Ferrari spend a lot of money on advertising - they
>just don't spend it on advertising to end-users.  Instead, they
>advertise to the press: they go to trade shows, hold press events,
>invite journalists to test-drive their cars etc. and rely on the press
>to bring the message to the end-users.  They also advertise through
>tie-in merchandise (posters, calendars, model cars, etc.)

They also run a Formula 1 team with an eye-watering budget.

--
Bob Bishop		    +44 (0)118 940 1243
rb@gid.co.uk		fax +44 (0)118 940 1295