Date: Tue, 08 Feb 2005 11:09:03 +0000 From: Bob Bishop <rb@gid.co.uk> To: des@des.no (Dag-Erling =?iso-8859-1?Q?Sm=F8rgrav?= ), Craig Reyenga <craig@backfire.ca> Cc: freebsd-current@freebsd.org Subject: Re: The case for FreeBSD Message-ID: <6.2.0.14.2.20050208110804.049a9370@gid.co.uk> In-Reply-To: <xzp3bw7jp64.fsf@dwp.des.no> References: <4205F382.8020404@freebsd.org> <Pine.NEB.3.96L.1050206132109.55669F-100000@fledge.watson.org> <20050206194857.5920e369.diegocglinux@yahoo.es> <42066967.1060300@freebsd.org> <1107754103.4206fc77b1e68@imp4-q.free.fr> <20050207214652.0ccf31a2.diegocglinux@yahoo.es> <20050208075739.GA53593@burnout.lan.bluemidnight.ca> <xzp3bw7jp64.fsf@dwp.des.no>
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At 10:56 08/02/2005, Dag-Erling Sm=F8rgrav wrote: >Craig Reyenga <craig@puresimplicity.net> writes: > > Have you heard of the Ferrari Enzo? Of course you have. Have you ever > > seen an advertisement for it on televsion? Of course not. The car's V12 > > engine and ceramic brakes speak for themselves [1]. > >You're mistaken. Ferrari spend a lot of money on advertising - they >just don't spend it on advertising to end-users. Instead, they >advertise to the press: they go to trade shows, hold press events, >invite journalists to test-drive their cars etc. and rely on the press >to bring the message to the end-users. They also advertise through >tie-in merchandise (posters, calendars, model cars, etc.) They also run a Formula 1 team with an eye-watering budget. -- Bob Bishop +44 (0)118 940 1243 rb@gid.co.uk fax +44 (0)118 940 1295
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