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Date:      Fri, 10 Sep 1999 14:10:53 -0500
From:      Jonathan Lemon <jlemon@americantv.com>
To:        Brett Glass <brett@lariat.org>
Cc:        chat@freebsd.org, jkh@freebsd.org
Subject:   Re: Market share and platform support
Message-ID:  <19990910141053.25557@right.PCS>
In-Reply-To: <4.2.0.58.19990909213518.046fe100@localhost>; from Brett Glass on Sep 09, 1999 at 10:06:24PM -0600
References:  <local.mail.freebsd-chat/19990909090916$318e@fish.pcs> <local.mail.freebsd-chat/Your <local.mail.freebsd-chat/4.2.0.58.19990908203747.0463bd20@localhost> <4.2.0.58.19990909213518.046fe100@localhost>

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On Sep 09, 1999 at 10:06:24PM -0600, Brett Glass wrote:
> At 10:31 AM 9/9/99 -0500, Jonathan Lemon wrote:
> >What it sounds like you're asking is:
> >
> >   1. "I want to go off and do my own distribution based on FreeBSD".
> >   2. "I want assurance that FreeBSD Inc. will not undercut or discredit me".
> >
> >As far as I can tell, you don't need permission to do #1.  
> 
> Maybe, maybe not. Who owns the FreeBSD trademark? Do I need permission to
> use it? If so, can Walnut Creek influence whether or not I can use it?

Ah, now this is a different kettle of fish.  FreeBSD, Inc. probably owns
the mark, and they get to choose who they license it to.  Additionally,
(I may be wrong here) I seem to recall that BSDi owns the "BSD" mark,
and the 3 BSD's (open/free/net) have a special dispensation from BSDI
to use it.

So, while the code may be free, the mark is not.  This may definitely
pose a problem, as to whether you are permitted to take the existing
code base, make massive changes, and still call it ``FreeBSD-Foo''.


> FreeBSD must be eminently usable on the desktop as well as on the server, or 
> it won't meet this important need. Fortunately, it's close to being so. But if
> Jordan, the nominal project leader, says it isn't, he's harming the project
> and the product more than *I* ever could.

No, I don't recall Jordan ever saying that FreeBSD isn't suitable for the
desktop.  I recall him saying that FreeBSD is targeted to servers.  There
isn't anything wrong with this - it's basic marketing.

If you want to attack a new segment, you can introduce a new product,
(say FreeBSD-Desktop), and position this as the desktop solution.  Or
you can create a new brand (FreeLinux, based on the world-class FreeBSD
server operating system, with the friendliness of Linux!), and position
this brand at a new segment without fear that it will "pollute" the image
of an existing brand. 

I see that Jordan is attempting to defend the "Brand Image" of FreeBSD,
by refusing to associate with what he perceives as "rabid advocacy".
Whether you agree or not is a moot point, as it should be acknowledged
that he _is_ the brand manager for this particular distribution.


> >In closing, I'll note that you don't necessarily need support or goodwill
> >from Jordan to succeed.  Take a look at Etinc, for example.
> 
> I don't know much about them. Can you elaborate?

ETinc makes bandwidth management products for FreeBSD.  However, the
owner does not appear to have a good relationship with Jordan, who has
gone on record stating that he can't recommend them due to their 
customer support issues.
--
Jonathan


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