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Date:      Wed, 25 Nov 1998 08:53:06 -0700
From:      Wes Peters <wes@softweyr.com>
To:        "Jason C. Wells" <jcwells@u.washington.edu>
Cc:        Greg Lehey <grog@lemis.com>, FreeBSD advocacy list <FreeBSD-advocacy@FreeBSD.ORG>
Subject:   Re: Hardware branding (was: Hardware support ?)
Message-ID:  <365C27E2.9A2CDC03@softweyr.com>
References:  <Pine.BSF.4.05.9811242355150.6284-100000@s8-37-26.student.washington.edu>

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"Jason C. Wells" wrote:
> 
> On Wed, 25 Nov 1998, Greg Lehey wrote:
> 
> >In the framework of the branding, should we give some kind of
> >recognition for people who provide programming information?
> 
> In the spirit of branding, I think that any where the word "software" is
> used to describe branding one could substitute "hardware" or even the very
> general word "product".

One of the major goals of the branding effort is to make new users (and
experienced users) aware of what will and won't work with FreeBSD.
Another is to get the FreeBSD name on products and web pages, drawing
potential users to us.

The different levels of branding for software products reflect a goal
of "rewarding" software vendors who take the time to make a FreeBSD-
specific version of their product, or who produce their product primarily
for FreeBSD.

I believe this should be reflected in the hardware branding process,
too.  Vendors who provide complete programming information, who provide
hardware for development and testing, who provide driver source for
other operating systems as an example, and (yes, we can hope) provide
FreeBSD drivers for their hardware should be rewarded with a special
brand, and special mention on the product web pages.

> One might be concerned about diluting the conciseness of the branding
> effort into something that is barely comprehensible because it's scope has
> grown too large.
> 
> Food for thought.

Except if the meaning of the "lesser" brand(s) are "yes, this will run
on/in your FreeBSD system" a little dilution would be a welcome thing.  ;^)

> Don't forget the fledgling www.openhardware.org who are trying to do this
> very thing for the community at large.

Sounds like a fine place to troll for "brandable" hardware specs.

-- 
       "Where am I, and what am I doing in this handbasket?"

Wes Peters                                                 Softweyr LLC
http://www.softweyr.com/~softweyr                      wes@softweyr.com

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