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Message-ID: <315B1F5D.281@studentservices.com>
Date: Thu, 28 Mar 1996 17:23:09 -0600
From: Bob Sokel <bsokel@studentservices.com>
Organization: Student Services. Inc.
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Subject: advertising
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Thanks for your recent interest in advertising on fastWEB 
(www.studentservices.com/fastweb).

As you may be aware,  fastWEB (Financial Aid Search Through the WEB) 
began in June 1995, and has since become an "overnight sensation". This 
year approximately 10,000 students per day are accessing fastWEB; and it 
is growing fast.  Each student user has his/her own private mailbox 
housed on our system.

The best place for you to advertise would be directly in a student 
mailbox.  As a student reads his mailbox contents, he will see a page 
that has your advertising banner located on the top of the page. Within 
this banner (which is as wide as the screen), there will be room for 
three lines of text and a graphic.

It is now the advertiser's job to attract the student with the above 
banner. If successful, the student will hyperlink to the advertiser's 
site for more information and possibly place an order.

If your advertising banner was in our system for the week of 3/14 to 
3/20, your message would have been seen by 50,146 visitors.  If only 10% 
of that number clicks on your banner, you are looking at 5,014 potential 
customers.

I say let's give it a free 1 week try.  I'll track the views and the 
hits on your banner and send you a report.  If everything looks good, we 
can have you out there for April and beyond. American Express and 
American Collegiate Marketing are enjoying success with their banners, 
with AMEX signing up 20% of all vistors clicking to their site.
  
Sincerely,
STUDENT SERVICES, INC.

Bob Sokel
National Sales Manager          Extension 229       E-mail  
bsokel@studentservices.com