From owner-freebsd-advocacy Fri Mar 26 13: 4: 4 1999 Delivered-To: freebsd-advocacy@freebsd.org Received: from o-o.org (o-o.org [207.252.201.100]) by hub.freebsd.org (Postfix) with ESMTP id 371FF14A14 for ; Fri, 26 Mar 1999 13:02:04 -0800 (PST) (envelope-from licia@o-o.org) Received: from localhost (licia@localhost [127.0.0.1]) by o-o.org (8.8.8/8.8.8) with ESMTP id PAA03274; Fri, 26 Mar 1999 15:00:43 -0600 (CST) (envelope-from licia@o-o.org) Date: Fri, 26 Mar 1999 15:00:43 -0600 (CST) From: Licia To: Zippy Cc: freebsd-advocacy@FreeBSD.ORG Subject: Re: Is there a "how did you hear about us?" form on www.freebsd.org? In-Reply-To: Message-ID: MIME-Version: 1.0 Content-Type: TEXT/PLAIN; charset=US-ASCII Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk X-Loop: FreeBSD.ORG Ahh, sort of like a coupon for registering? It would be interesting to hear WC's thoughts on the subject... I wonder if it could be done such that the discount is attractive/encouraging but still allows WC a profit on that unit? On Fri, 26 Mar 1999, Zippy wrote: > Yup, I understand and agree. This is why I suggested offering a discount > on WC CD-ROM purchases. This way, WC would be bearing the "expense", but > at the benefit of selling more CD-ROMs, which increases their profits. > It's a way of encouraging more sales by offering a discount that doesn't > eat into profits too much, and targeting groups that already have a strong > interest in the product. > > I'm not suggesting that I know anything about WC's profit structure; this > is all hypothetical for purposes of discussion. > > > > SB > > On Fri, 26 Mar 1999, Licia wrote: > > > > > This sounds like a good idea but personally, I worry about the expense... if > > each premium were to cost 10 cents, and there were 200,000 registrations, then > > -just- the cost of the premiums would run $20,000... and I have a feeling > > there are a bit more than 200,000 people out there using FreeBSD ;) > > > > On Fri, 26 Mar 1999, Zippy wrote: > > > I'm probably gonna get flamed for this, too, but it just means I'm causing > > > people to think, right? :) > > > > > > One thing that I've noticed about product registrations: people are more > > > likely to DO it if there's an incentive. 3Com did it with their Palm > > > Pilots; if you registered, you got a gift. Would it be possible to do the > > > same thing with FreeBSD? > > > > > > Things I'm thinking might work: a sticker or two (if we want really > > > low-cost incentives), the next release at a discount, etc. I'm thinking > > > that there could be a registration postcard in the WC distribution, and > > > there could be a notice at the installation as well. > > > > > > If we were to go with the discounted future release, this may have an > > > overall POSITIVE effect: those customers who register after *downloading* > > > the install might be more likely to PAY for the discounted next release > > > ("hey, it's cheaper, it's a one-time deal, and I like having the CD's!"), > > > thereby adding to WC's sales. > > > > > > Of course, there are downsides: the obvious cost of hte incentive, and the > > > hidden costs: we'd need people to enter in registration information that > > > came via snail-mail, database maintainers, etc. > > > > > > Just something to think about... > > > > > > SB > > > > > > > > > > > > To Unsubscribe: send mail to majordomo@FreeBSD.org > > > with "unsubscribe freebsd-advocacy" in the body of the message > > > > > > > [ licia@o-o.org ] [ http://www.o-o.org/~licia/ ] [ Alias : Ladywolf] > > [ Telnet to o-o.org and log in as bbs ] [ ssh -l bbs -C o-o.org ] > > [ A happy user of FreeBSD : http://www.freebsd.org/ ] > > > > main(){int num[4]={1768122732,762265697,1919889007,103};printf("%s\n",num);} > > > > [ licia@o-o.org ] [ http://www.o-o.org/~licia/ ] [ Alias : Ladywolf] [ Telnet to o-o.org and log in as bbs ] [ ssh -l bbs -C o-o.org ] [ A happy user of FreeBSD : http://www.freebsd.org/ ] main(){int num[4]={1768122732,762265697,1919889007,103};printf("%s\n",num);} To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message