Date: Fri, 26 Mar 1999 14:09:37 -0700 From: Donald Wilde <dwilde1@thuntek.net> To: Licia <licia@o-o.org> Cc: Zippy <seth@freebie.dp.ny.frb.org>, freebsd-advocacy@FreeBSD.ORG Subject: Re: Is there a "how did you hear about us?" form on www.freebsd.org? Message-ID: <36FBF791.348AAAC7@thuntek.net> References: <Pine.BSF.4.05.9903261433540.3130-100000@o-o.org>
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Licia wrote:
>
> This sounds like a good idea but personally, I worry about the expense... if
> each premium were to cost 10 cents, and there were 200,000 registrations, then
> -just- the cost of the premiums would run $20,000... and I have a feeling
> there are a bit more than 200,000 people out there using FreeBSD ;)
>
Yes, but the visibility of knowing that we have 200,000 CONFIRMED users
would drive enough vendors to our doorstep to double it... and so on.
> On Fri, 26 Mar 1999, Zippy wrote:
> > I'm probably gonna get flamed for this, too, but it just means I'm causing
> > people to think, right? :)
> >
> > One thing that I've noticed about product registrations: people are more
> > likely to DO it if there's an incentive. 3Com did it with their Palm
> > Pilots; if you registered, you got a gift. Would it be possible to do the
> > same thing with FreeBSD?
> >
> > Things I'm thinking might work: a sticker or two (if we want really
> > low-cost incentives), the next release at a discount, etc. I'm thinking
> > that there could be a registration postcard in the WC distribution, and
> > there could be a notice at the installation as well.
> >
> > If we were to go with the discounted future release, this may have an
> > overall POSITIVE effect: those customers who register after *downloading*
> > the install might be more likely to PAY for the discounted next release
> > ("hey, it's cheaper, it's a one-time deal, and I like having the CD's!"),
> > thereby adding to WC's sales.
> >
> > Of course, there are downsides: the obvious cost of hte incentive, and the
> > hidden costs: we'd need people to enter in registration information that
> > came via snail-mail, database maintainers, etc.
> >
> > Just something to think about...
> >
> > SB
>
--
Donald Wilde "Bringing the Internet to everyone!"
Wilde Media
1380 Rio Rancho Blvd. SE #117 voice: 505-771-0709
Rio Rancho, New Mexico 87124 e-mail: dwilde1@thuntek.net
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