Date: Fri, 26 Mar 1999 16:11:03 -0500 (EST) From: Zippy <seth@freebie.dp.ny.frb.org> To: Licia <licia@o-o.org> Cc: freebsd-advocacy@FreeBSD.ORG Subject: Re: Is there a "how did you hear about us?" form on www.freebsd.org? Message-ID: <Pine.BSF.4.10.9903261603030.17962-100000@freebie.dp.ny.frb.org> In-Reply-To: <Pine.BSF.4.05.9903261459090.3192-100000@o-o.org>
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EXACTLY. Thanks for putting it into more intelligible form :)
Plus, if it's done such that the discount is for the NEXT release, it
could be used to boost pre-order sales, which is always a good thing.
Another option (anti-DMs aren't gonna like this, but what the hell :)):
the list could be used by WC to gauge interest for other product
offerings. I'm not suggesting that the list be sold by WC to 3rd parties,
but internally, it might be of use. This is a policy decision that needs
to be negotiated between WC and the FreeBSD project folks. But if WC has
interest in such a list for this purpose, they might have an interest in
maintaining the list and just sending reports to the FreeBSD folks. (Is
our goal to get numbers, or to get the actual contact information? If
numbers, the above plan might work. WC's interest would definitely be
contact information.)
SB
On Fri, 26 Mar 1999, Licia wrote:
>
> Ahh, sort of like a coupon for registering? It would be interesting to hear
> WC's thoughts on the subject... I wonder if it could be done such that the
> discount is attractive/encouraging but still allows WC a profit on that unit?
>
> On Fri, 26 Mar 1999, Zippy wrote:
>
> > Yup, I understand and agree. This is why I suggested offering a discount
> > on WC CD-ROM purchases. This way, WC would be bearing the "expense", but
> > at the benefit of selling more CD-ROMs, which increases their profits.
> > It's a way of encouraging more sales by offering a discount that doesn't
> > eat into profits too much, and targeting groups that already have a strong
> > interest in the product.
> >
> > I'm not suggesting that I know anything about WC's profit structure; this
> > is all hypothetical for purposes of discussion.
> >
> >
> >
> > SB
> >
> > On Fri, 26 Mar 1999, Licia wrote:
> >
> > >
> > > This sounds like a good idea but personally, I worry about the expense... if
> > > each premium were to cost 10 cents, and there were 200,000 registrations, then
> > > -just- the cost of the premiums would run $20,000... and I have a feeling
> > > there are a bit more than 200,000 people out there using FreeBSD ;)
> > >
> > > On Fri, 26 Mar 1999, Zippy wrote:
> > > > I'm probably gonna get flamed for this, too, but it just means I'm causing
> > > > people to think, right? :)
> > > >
> > > > One thing that I've noticed about product registrations: people are more
> > > > likely to DO it if there's an incentive. 3Com did it with their Palm
> > > > Pilots; if you registered, you got a gift. Would it be possible to do the
> > > > same thing with FreeBSD?
> > > >
> > > > Things I'm thinking might work: a sticker or two (if we want really
> > > > low-cost incentives), the next release at a discount, etc. I'm thinking
> > > > that there could be a registration postcard in the WC distribution, and
> > > > there could be a notice at the installation as well.
> > > >
> > > > If we were to go with the discounted future release, this may have an
> > > > overall POSITIVE effect: those customers who register after *downloading*
> > > > the install might be more likely to PAY for the discounted next release
> > > > ("hey, it's cheaper, it's a one-time deal, and I like having the CD's!"),
> > > > thereby adding to WC's sales.
> > > >
> > > > Of course, there are downsides: the obvious cost of hte incentive, and the
> > > > hidden costs: we'd need people to enter in registration information that
> > > > came via snail-mail, database maintainers, etc.
> > > >
> > > > Just something to think about...
> > > >
> > > > SB
> > > >
> > > >
> > > >
> > > > To Unsubscribe: send mail to majordomo@FreeBSD.org
> > > > with "unsubscribe freebsd-advocacy" in the body of the message
> > > >
> > >
> > > [ licia@o-o.org ] [ http://www.o-o.org/~licia/ ] [ Alias : Ladywolf]
> > > [ Telnet to o-o.org and log in as bbs ] [ ssh -l bbs -C o-o.org ]
> > > [ A happy user of FreeBSD : http://www.freebsd.org/ ]
> > >
> > > main(){int num[4]={1768122732,762265697,1919889007,103};printf("%s\n",num);}
> > >
> >
> >
>
> [ licia@o-o.org ] [ http://www.o-o.org/~licia/ ] [ Alias : Ladywolf]
> [ Telnet to o-o.org and log in as bbs ] [ ssh -l bbs -C o-o.org ]
> [ A happy user of FreeBSD : http://www.freebsd.org/ ]
>
> main(){int num[4]={1768122732,762265697,1919889007,103};printf("%s\n",num);}
>
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