Date: Thu, 22 Jun 2017 17:01:53 +0100 From: "David Smith" <david.smith@cioutlookreports.com> To: gnome@freebsd.org Subject: The Mobile Operator Market Intelligence Service Message-ID: <192834431983270922131@Saket>
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The Mobile Operator Market Intelligence Service =20 Hello, I Hope you are well. I would like to introduce our Mobile Operator Market Intelligence service w= hich provides an in-depth analysis of the market you want to track. It is e= quipped with cutting edge analytical tools such as benchmarking (including = NPS, satisfaction, recommendation, rejection scores, among others) and mark= et monitoring. The Mobile Operator Market Intelligence service will give you a thorough in= sight into your consumer's mind and all the information you need to make st= rategic corporate decisions. It is based on both primary and secondary rese= arch. We undertake the primary research twice a year, so as to closely moni= tor the market to anticipate any trends and gather insights for our clients= in a fast, yet accurate model. Table of Contents 1.Executive Summary -This section summarises the main findings and the crit= ical understanding of the main issues in the market and how our clients can= capitalise and better tackle them. 2. Main Mobile Operator (MMO)/ Competitive Panorama - As an example, this s= ection details market share by operator, the consumers=92 relationship with= their MMO, drivers of choice, overall satisfaction with their MMO, NPS etc. 3. Pre paid vs Paid Monthly - This section will highlight the performance o= f mobile operators in these two markets and the difference in consumer beha= viour between pre paid and paid monthly plans. 4. Customer Defection and Retention / Main Mobile Operator Switching -This = section focuses on understanding consumer groups (age, gender, income) that= switch operators along with reasons and tendency for future switching, inc= luding reasons. 5. Internet Usage -Some of the aspects analysed in this section are the usa= ge of internet by different groups, satisfaction with speed and coverage an= d the importance of internet while choosing a MMO. 6. International Calls =96 Competitive Panorama/ MVNOs -This section analys= es issues such as market share of providers of international calls, includi= ng MVNOs, main destinations for customer calls abroad, etc. 7. Mobile Phone Stores -Despite the growth in online shopping, stores still= represent an important sale channel. This section focuses in understanding= customers=92 perception of stores, including the reasons they normally go = to a store, how they rate them and satisfaction. 8. Consumer Funnel -A clear understanding of the consumer funnel is key to = improving sales. Hence, this section concentrates on identifying methods/ch= annels currently used to buy a new smartphone, the preferred methods, among= other issues. 9. Smartphone Brands/ Competitive Panorama -This section provides an in-dep= th understanding of consumers=92 behaviour towards brands when choosing a s= martphone, including market share, satisfaction, NPS, brand preferences, br= and rejection etc, by different groups (age, income, gender=85) 10. Smartphone Features -This section complements the previous section, wit= h a full understanding of consumers=92 behaviour towards smartphone feature= s (design, functionalities, price=85) and drivers of choice when purchasing= a new smartphone and the importance of these on lifestyle (time spent, fav= ourite feature, main usage etc). 11. Key Focus 1 (customised according to the subscriber needs) 12. Key Focus 2 (customised according to the subscriber needs) 13. Key Focus 3 (customised according to the subscriber needs) 14. Appendices 14.1 Methodology 14.2 Demographics Why should you subscribe to our Mobile Operator Market Intelligence service=3F =95 Understand consumer behaviour/ drivers of choice, satisfaction levels, = customer acquisition and retention, pricing strategies, etc. =95 Measure market share,. =95 Be aware of recent market developments and best practices from around t= he world. =95 Compare KPIs (such as NPS, VoC, etc) with competitors and market averag= e. =95 Test the market before launching a product and assess consumer reaction= to a new product/service. =95 Measure effectiveness of marketing campaigns =95 Assess robustness of a strategic plan before implementation. =95 Analyses the most important features of smartphones, uses of smartphone= s, market share of smartphones producers, preferred brands etc. =95 Allows inclusion of exclusive and confidential questions to address you= r specific needs. Why our Mobile Operators Market Intelligence service is unique, and a must = have for mobile operators and the industry as a whole=3F =95 Comprehensive survey to give a full picture of the market =95 Taylor-made service which allows to add exclusive and confidential ques= tions =95 2,000 consumers interviewed every six months =95 Local consumer intelligence, with on site presentation =95 All inclusive membership, with complimentary additional analysis as par= t of your subscription =95 Companywide license, i.e. the whole company can benefit from the service =95 Bringing best practices from around the world =95 An effective complete research solution at a very competitive market ra= te Why our analyses are robust and authoritative=3F =95 We provide in depth consumer research across key markets in the telecom= industry. =95 We use our research expertise and international coverage to bring the i= ndustry best practices from around the world. =95 We are fully independent. =95 Our competency is second to none and we strive to provide objective rec= ommendations, based on many years of research experience. Please reply to this e-mail, should you be interested in learning more abou= t our Mobile Operators Market Intelligence service or how we can help you t= o better understand your consumers=92 behaviour and stand above your compet= ition. We will be happy to set up a call to discuss further. Kind Regards David Smith Business Intelligence Executive www.criticalmarkets.com To Unsubscribe send an email with Unsubscribe in the subject line to info@c= s-reports.com Remove
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