Date: Fri, 10 Apr 1998 03:41:17 -0400 (EDT) From: Open Systems Networking <opsys@mail.webspan.net> To: "Jordan K. Hubbard" <jkh@time.cdrom.com> Cc: David Shanes <dshanes@personalogic.com>, Brett Glass <brett@lariat.org>, hackers@FreeBSD.ORG Subject: Re: Fw: Your Article "Freeware: The Heart & Soul of the Internet" Message-ID: <Pine.BSF.3.95.980410032718.7629J-100000@orion.webspan.net> In-Reply-To: <5942.892192622@time.cdrom.com>
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On Fri, 10 Apr 1998, Jordan K. Hubbard wrote: > What we lack more than anything else is a MARKETING PERSON and I'm not Then maybe we should form a PR group like previously suggested? Nothing can sell a product more IMO than the people that are fanatical about it. Since they seem to love the product so much they know more about it than most. > kidding here. I do PR for FreeBSD for the very simple reason that > nobody else stepped forward to do it, and while I think I do a > reasonable job of it amongst the techie crowd by speaking at various > assemblies and consulting firms, I know for a fact that I'm also NOT > reaching the mainstream. I don't write good 10-word sound bites or > punchy advertising copy, my background being engineering rather than > marketing, and this holds us back from doing even the simplest forms > of mainstream advertising. I know my limitations, and this is one of > them. > Let me give you a good example of this in action: We could, right this > very minute, send off about 10 notices to various publications for > printing in their "New Product Section" - many hi-tech mags have them > and getting something into this section is FREE - and get some instant > positive PR for 2.2.6. Not only has this not been done for 2.2.6, > there has _never been_ a FreeBSD release product announcement in one > of these magazines for the very simple reason that nobody has ever > written the requisite "punchy ad copy" and sent it in. It wouldn't > cost us a cent to do it but because we don't have somebody capable of > just spinning out that kind of copy while sitting on the toilet (and I > know such people - all very highly paid and very busy elsewhere), it > has never happened. > > That needs to change, but I'm not sure how to go about it. I'm not an > advertising guru nor do I know of any working on an hourly basis since > I don't mix with that crowd very much, but I'd dearly like to change > that. To put it another way, if we could locate the person who's the > brains behind this advert: > > http://time.cdrom.com/~jkh/happy.jpg > > and could somehow subvert them to the cause of FreeBSD, we'd take over > the world in less than 12 months even if we didn't add a single extra > feature to FreeBSD. :-) haha I LOVE that ad!!! I'm thinking of stealing it and making a tshirt from it, It's just to funny to pass up. If I get sued i get sued, you cant get blood from a turnip :) Ok so basically what we have so far is we just need a PR group, dept, etc.. I think thats basically what it boils down to. Is we need a group of PR people, fanatics, to get together maybe once a week or so. Discuss what opportunities there are for making PR's, what we have to make a PR about, etc.. I think with the advent of our java group, and hopefully the new mozilla group and of course the other efforts, multimedia, sparc/alpha ports etc.. We have plenty to say :) So whats the skinny? Does this idea of a PR group jive with everyone? Maybe a web page for PR's? The ideas are flowing now so lets keep em coming. Chris -- "I am closed minded. It keeps the rain out." ===================================| Open Systems Networking And Consulting. FreeBSD 2.2.6 is available now! | Phone: 316-326-6800 -----------------------------------| 1402 N. Washington, Wellington, KS-67152 FreeBSD: The power to serve! | E-Mail: opsys@open-systems.net http://www.freebsd.org | Consulting-Network Engineering-Security ===================================| http://open-systems.net -----BEGIN PGP PUBLIC KEY BLOCK----- Version: 2.6.2 mQENAzPemUsAAAEH/06iF0BU8pMtdLJrxp/lLk3vg9QJCHajsd25gYtR8X1Px1Te gWU0C4EwMh4seDIgK9bzFmjjlZOEgS9zEgia28xDgeluQjuuMyUFJ58MzRlC2ONC foYIZsFyIqdjEOCBdfhH5bmgB5/+L5bjDK6lNdqD8OAhtC4Xnc1UxAKq3oUgVD/Z d5UJXU2xm+f08WwGZIUcbGcaonRC/6Z/5o8YpLVBpcFeLtKW5WwGhEMxl9WDZ3Kb NZH6bx15WiB2Q/gZQib3ZXhe1xEgRP+p6BnvF364I/To9kMduHpJKU97PH3dU7Mv CXk2NG3rtOgLTEwLyvtBPqLnbx35E0JnZc0k5YkABRO0JU9wZW4gU3lzdGVtcyA8 b3BzeXNAb3Blbi1zeXN0ZW1zLm5ldD4= =BBjp -----END PGP PUBLIC KEY BLOCK----- To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-hackers" in the body of the message
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