Date: Thu, 23 Dec 2004 22:46:14 -0600 From: Nikolas Britton <freebsd@nbritton.org> To: Paul Richards <paul@originative.co.uk> Cc: freebsd-questions@freebsd.org Subject: Re: FreeBSD's Visual Identity: Outdated? Message-ID: <41CB9F16.1010405@nbritton.org> In-Reply-To: <20041223133440.GC786@myrddin.originative.co.uk> References: <20041223112731.GA32750@ninja.terrabionic.com> <89b41e4704122303546aaa8d83@mail.gmail.com> <20041223133440.GC786@myrddin.originative.co.uk>
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>>From a business perspective we look amateurish. > > I REALLY REALLY agree with this point, from the prospective of an outsider the website and "Image" conveys a real lack of professionalism, which is not true. I'm looking at the start page for FreeBSD right now and here are the things I do not like about it (please don't be offended if I step on toe's and ego's, I am only trying to better FreeBSD): 1. The "FreeBSD" logo is crap, not beastie (he's a keeper!!!, I'll hunt you down and do bad things to you if you take him away!), Just the black wannabe (and badly done) 3D effect "FreeBSD" part, really, I hate it. Redo the whole logo in photoshop with a bold, antialiased modern web font: (Arial, Helvetica, Verdana, Century Gothic, etc.) and forget the whole 3D effect as that is so 90s. Generally all of your logo designs are unprofessional (the logos at the bottom of the page: FreeBSD MALL, UseNix, Daemon News, and Powered by FreeBSD for example) 2. I cringe when I see Times New Roman, again redo the whole site with a modern web font: Arial, Helvetica, Verdana, Etc. (ever here of Cascading Style Sheets?) 3. The color scheme is not "complementary" anyone who has been to art school or taken design classes will know what I talking about, read up about basic color theory here: http://www.color-wheel-pro.com/color-theory-basics.html (again, ever here of Cascading Style Sheets??) 4. I like the Beastie logo on the boot loader screen but ASCII art is unprofessional... It would be better if you made the color ASCII beastie the default. I have no real issues with the layout of the site and it would be nice if the installer was more user friendly but I am content with the way it is, maybe you should change the color scheme of the installer to match the website? Here are some example sites: http://m0n0.ch/wall/screens/system.png http://www.mozilla.org/ http://www.horde.org/logos/ http://www.xfce.org/ http://www.gnome.org/ http://www.gimp.org/ http://www.php.net/ http://freebsd.kde.org/ http://www.google.com/ http://www.apache.org/ http://www.adobe.com/ http://www.openoffice.org/ http://www.sun.com/ http://www.suse.com/ http://www.novell.com/ http://www.ibm.com/ http://www.freedesktop.org/wiki/ http://www.mysql.com/ http://cocoon.apache.org/ http://www.w3.org/ http://www.penguincomputing.com/ FreeBSD is badly in need of a PR/Design/Marketing department.
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