Date: Fri, 15 Feb 2008 23:19:35 +1100 From: "Michael Kelly" <consulting@ridgebusiness.com> To: "freebsd-gnome@freebsd.org" <freebsd-gnome@freebsd.org> Subject: Tips for Generating Technology Sales in Europe Message-ID: <cm.9x1r.5o0tlr.r@cmail4.com>
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Tips for Generating Technology Sales in Europe Ridge Consulting Newsletter: February 2008 European Technology Markets=C2=A0Are Growing, But.... How Can You Sell to Them? While North American Markets are significantly slowing, those in Europe continue to grow, many at a rapid pace. As a specialist consulting company focused on helping technology companies increase their global sales, Ridge Consulting brings you the following "tips" to help you increase your pace of sales throughout Europe. Tip 1: Think Local The greatest challenge in selling to Europe is just how heterogenous the marketplace is. Europe is a smorgasbord of cultures and languages, and each market must have a marketing campaign developed specifically for itself. Many technology companies choose to partner with local resellers to get the most out of their marketing results.=C2=A0=C2=A0This brings us to our next tip= . Tip 2: Partner Locally The failure rate on sales and marketing campaigns increases dramatically when campaigns or sales efforts ar run from a single source. Local marketing partners and resellers understand the culture and have the local contacts. Use them. Tip 3: Integrate Your Campaigns The most effective sales and marketing campaigns combine multiple tactics, such as direct mail, telemarketing and email marketing. Over time this creates strong brand awareness and builds trust with prospective accounts. It is important that these campaigns are not "one-off", but are part of a relationship marketing campaign. Tip 4: Relationship Marketing is Key European technology buyers are often overwhelmed with single messages fom technology companies who they never hear from again . They key to successful=C2=A0technology sales=C2=A0in Europe is to build= a relationship with propsepvtive customers over time through structured, consistent marketing tactics in their local languages. Thank You ! We hope you enjoyed this newsletter. If you would like to discuss how we can help your company increase your technology sales globally please email us at: [consulting@ridgebusiness.com] www.ridge-consulting.com [http://www.ridge-consulting.com/] About Us Ridge Consulting specializes in helping technology companies increase their business-to-business sales worldwide. >From major blue chip technology companies, to fast growth niche oriented software companies, we provide solutions that help them accelerate their sales. Our services range from sales consulting, sales process improvement, telesales, market research, email marketing, direct mail, channel support and direct sales. Contact us today and learn about how we can help you increase your sales tomorrow. Ridge Consulting, Technology & Business Centre, GMIT, Dublin Road , Galway, Ireland. Email: [consulting@ridgebusiness.com] Web: www.ridge -consulting.com [http://www.ridge-consulting.com/] Telephone: +353 91 444124. This email was sent to freebsd-gnome@freebsd.org. You can instantly unsub= scribe from these emails by clicking here http://ridgeconsulting.cmail4.com/u/3= 41891/5o0tlr/.
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