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Date:      Tue, 3 Jun 2008 12:47:36 -0700 (PDT)
From:      Camilo Reyes <camiloreyes82@yahoo.com>
To:        freebsd-questions@freebsd.org
Subject:   Re: logo
Message-ID:  <766262.29236.qm@web63914.mail.re1.yahoo.com>

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It was started by a question posted about wanting help for a certain projec=
t. See below.=0A=A0Camilo=0A"Bono Vince Malum"=0A> Message: 4=0A> Date: Mon=
, 2 Jun 2008 19:44:35 -0300=0A> From: Gonzalo Nemmi =0A> Subject: Re: logo=
=0A> To: freebsd-questions@freebsd.org=0A> Message-ID: <200806021944.35302.=
gnemmi@gmail.com>=0A> Content-Type: text/plain;=A0 charset=3D"iso-8859-1"=
=0A> =0A> On Monday 02 June 2008 18:48:56 Frank Shute wrote:=0A> > On Mon, =
Jun 02, 2008 at 06:57:00PM +0000, Pollywog wrote:=0A> > > On Monday 02 June=
 2008 15:58:55 bridd@bridd.com wrote:=0A> > > > I agree completely, it's wh=
at got me over to BSD !=0A> > >=0A> > > I am a little confused.=A0 I just s=
ee a sphere with "horns" on it that=0A> > > reminds me of the BSD daemon's =
head, only made to look less=0A> > > "demonic".=A0 Is it supposed to be som=
ething else?=0A> >=0A> > It's the FreeBSD equivalent of the Rorschach inkbl=
ot test. Some people=0A> > see a daemon's head and other's see a sex toy.=
=0A> >=0A> > > If it is one of those "toys" is that what FreeBSD folks real=
ly want=0A> > > to project as an image?=0A> >=0A> > The image is only in th=
e beholder's eye. It would likely have sent=0A> > Mary Whitehouse* apoplect=
ic if she'd seen it ;)=0A> >=0A> > * http://en.wikipedia.org/wiki/Mary_Whit=
ehouse=0A> >=0A> > Regards,=0A> =0A> May I ask where was it that this threa=
d started?=0A> I'd pretty much like to get the whole picture of what is bei=
ng discussed .. =0A> I did dig the list archives but couldn't find the firs=
t mail of this thread ..=0A> So .. any pointers will be greatly appreciated=
=0A> =0A> Thanks =3D)=0A> -- =0A> Blessings=0A> Gonzalo Nemmi=0A> =0A> =0A>=
 =0A> Message: 30=0A> Date: Tue, 3 Jun 2008 01:03:40 -0700=0A> From: "Ted M=
ittelstaedt" =0A> Subject: RE: Looking for gurus willing to help write Free=
bsd tutorials=0A> To: "Pollywog" ,=0A> =A0=A0=A0 =0A> Message-ID: =0A> Cont=
ent-Type: text/plain;=A0=A0=A0 charset=3D"iso-8859-1"=0A> =0A> =0A> =0A> > =
-----Original Message-----=0A> > From: owner-freebsd-questions@freebsd.org=
=0A> > [mailto:owner-freebsd-questions@freebsd.org]On Behalf Of Pollywog=0A=
> > Sent: Monday, June 02, 2008 11:57 AM=0A> > To: freebsd-questions@freebs=
d.org=0A> > Subject: Re: Looking for gurus willing to help write Freebsd tu=
torials=0A> > =0A> > =0A> > On Monday 02 June 2008 15:58:55 bridd@bridd.com=
 wrote:=0A> > =0A> > > I agree completely, it's what got me over to BSD !=
=0A> > >=0A> > =0A> > I am a little confused.=A0 I just see a sphere with "=
horns" on it =0A> > that reminds =0A> > me of the BSD daemon's head, only m=
ade to look less "demonic".=A0 Is it =0A> > supposed to be something else?=
=0A> > =0A> =0A> No, that is what it's supposed to be.=0A> =0A> The sex toy=
 issue is that you saw the sphere with horns AFTER you=0A> saw Beastie.=A0 =
So you had a frame of reference, and naturally assume=0A> it's Beastie's he=
ad.=0A> =0A> The problem is, think about people who have NEVER seen Beastie=
 before=0A> seeing the sex toy logo for the first time.=A0 Since they have =
no=0A> frame of reference they can easily assume that it means anything=0A>=
 at all.=A0 Such as the business end of a French tickler, which it=0A> kind=
 of resembles.=0A> =0A> When those of us in the know call it a sex toy, we =
are making=0A> a little inside joke, as we are basically saying the logo de=
sign=0A> is terrible because it does not indicate to anyone looking at=0A> =
it what it is supposed to represent.=0A> =0A> The Linux penguin is no diffe=
rent - someone seeing a Penguin=0A> isn't going to know it has to do with a=
n operating system, either.=0A> =0A> Many corporate logos also suffer from =
the same problem.=0A> =0A> The difference between the corporate logos and L=
inux and us, is=0A> that those organizations have the marketing muscle to t=
ake their=0A> rediculous logo designs and pound them into the public concio=
usness=0A> through endless advertising.=0A> =0A> See a blue oval?=A0 Most p=
eople think "Ford"=A0 Not because a blue=0A> oval has anything to do with c=
ars.=A0 It's because Ford has dumped=0A> trillions of dollars in advertisin=
g over the years pounding that=0A> association into the public mind.=0A> =
=0A> The designer of the FreeBSD logo approached it from the usual corporat=
e=0A> arrogance of we can create anything we want, then just pay money=0A> =
for the association.=A0 The only problem is that the FreeBSD project=0A> ha=
s no money to spend to create this association.=A0 As a result the=0A> logo=
 completely fails in it's job.=0A> =0A> Arguably, there is also no public a=
ssociation between Beastie and=0A> the FreeBSD operating system either, so =
in the long run we aren't=0A> any worse off than we were.=A0 (aside from th=
e arrogant setting aside=0A> of 20 some years of BSD Unix history)=0A> =0A>=
 Ted=0A> =0A> =0A> ------------------------------=0A> =0A> ________________=
_______________________________=0A> freebsd-questions@freebsd.org mailing l=
ist=0A> http://lists.freebsd.org/mailman/listinfo/freebsd-questions=0A>; To =
unsubscribe, send any mail to "freebsd-questions-unsubscribe@freebsd.org"=
=0A> =0A> End of freebsd-questions Digest, Vol 218, Issue 5=0A> ***********=
**************************************=0A=0A=0A=0A      



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