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Date:      Mon, 25 Feb 2002 17:38:10 -0700
From:      "Charles Burns" <burnscharlesn@hotmail.com>
To:        johann@broadpark.no, freebsd-questions@freebsd.org
Cc:        bsd@nuug.no
Subject:   Re: Presentation of UNIX to an ignorant crowd
Message-ID:  <F264Bi89QtpfTYSl1q400019d22@hotmail.com>

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>I'm about to hold a lecture on UNIX to people who don't even have the 
>faintest
>idea of what it's all about.
>
>The utter perimeter of their knowledge halts at performing 
>government-related
>tasks in Windows 98.
>
>My job is to convince them that UNIX -- using Mandrake on workstations and
>FreeBSD on servers -- is the way to go. In other words teach them the 
>truth,
>and make them convert.
>
>I was assigned to this job on a rather short notice, and therefore I havn't
>really had time to do the thorough research part myself.
>
>I was wondering, however, if such a thing (general presentation of UNIX, 
>its
>movements up and till now and the various benefits it may serve). My 
>knowledge
>is filled with black holes that might twist out during this presentation, 
>which
>is why I was hoping that this could be of assistance.

I have been in that situation myself and, let me tell you, it isn't as easy 
as it should be.

As far as the server part:
We all know Microsoft pushes "TCO" as a benefit of Windows. In many small 
companies, they have Windows setup well by some contractor and they really 
can hire a monkey to administer it, that is, they can hire a cheap MCSE that 
reboots the system when it starts to get flaky and the company is very often 
perfectly happy with this.
The c*'s (CEO, CTO, etc.) are probably going to expect that you will say 
that BSd or Linux is free and Windows costs thousands of dollars (for a 
server), because that is what they have likely heard in the news and through 
the grapevine. They have also likely heard about how much cheaper MCSEs are 
(which they really are, most of the time) and how Windows, according to 
Microsoft, ends up being cheaper in the long run--this appeals to c*'s who 
concentrate on the bottom line.
This is much easier to combat in a big company, because big companies will 
need enough servers that hiring a competant admin will be worthwhile.

Anyway, what I usually do is talk about how much more reliable Unix is, I 
point to the Netcraft uptime survey and point to several case studies in 
which (NT, Exchange, IIS) either crapped out, was too difficult to 
maintain/configure for the MCSE, or couldn't handle the load that the Unix 
equivalent could. Zeus Webserver, for example, which is only available on 
Unix is far faster, more scaleable, easier to maintain, and can handle 
heavier loads than either Apache or IIS. (Apache 2.0 may be more competitive 
and would not be a bad thing to demo).
Postfix and Qmail are both FAR faster than Exchange server (particularly 
Postfix) and are far more secure (particularly Qmail. Exchange does have 
some functionality that these do not have.

Anyway, Unix software generally doesn't get flaky after an arbitrary period 
of time and is generally updated much faster than NT software. Point this 
out. Additionally, show some numbers from reliable sources of the percentage 
of NT webservers vs Unix webservers on the internet, and how that number 
relates to how many NT servers are defaced/hacked vs. Unix. (Big difference, 
but I am not that aforementioned reliable source)
Point out that FreeBSD has been chosen above all else by bigwigs such as 
Yahoo, UUnet, etc. and demo the articles about how MS had difficulty 
transferring Hotmail to NT because it couldn't hack it.
After blowing them away with fact after fact (all backed up and documented. 
!.), nonchalantly point out that all of this software (except Zeus if you 
use that) is free, that they need not employ someone to track the licensing, 
and that due to the license it MUST be free. Many c*s fear that they are 
getting what they pay for, so it is important that you stress the 
functionality, stability, and most importantly--the popularity of the 
software. How could Apache be twice as popular as IIS if it was crap? 
See--big company A,B,C,D, and E all use Apache. Do they know something we 
don't? Look, Ebay uses Zeus and says that their CPU usage went from 80% to 
30%. Etc, etc.

In the desktop arena, show OpenOffice (StarOffice won't be free other than 
for Solaris) and show how it can open office documents (be sure to pre-test 
the office documents, and make them big nasty complex documents and point 
this out) and show it saving the documents.
One thing that impressed me about certain Linux distros, probably Mandrake 
as well, is that after upgrading a video card from a G200 to a G400, the 
system used the card without so much as a dialogue box, whereas Windows made 
me download the driver, install it, and reboot again.
Point out how reliable Unix is, and ask rhetorical questions like, "How much 
productivity has been lost over the history of the company by Windows 
crashing, losing data, and the employees needing to wait for it to restart 
if, indeed, it ever did restart successfully?"
Point out that OpenOffice can be modified for company use if needed (you 
have the source code, after all) and point out that Linux upgrades are also 
free and that there is never any pressure to upgrade whereas MS always finds 
a way to make you spend more on software.
Very important: Show examples of companies and governments switching from 
Windows to Unix and being successful--I have seen several such stories on 
the internet. Many more will follow after StarOffice 6, which will be much 
cheaper than Office, is released I am sure.
Show Evolution, Mozilla, and other popular apps accessing Microsoft services 
like Hotmail to show that MS's best efforts to make them incompatible have 
failed (though don't word it like that, of course) and, before the 
presentation, ask employees what some common programs that they use are and 
find a Unix equivalent--then find ways that it is better, which is usually 
easy.

It takes quite a bit of work, but all but the most dedicated MS shop that 
does not have many custom MS-only apps will usually see the light. If the 
company has many custom Windows apps, well, it wouldn't be a good idea for 
them to switch. Don't bother mentioning WINE, believe me. (Though, during a 
presentation, you might have WINE preinstalled and setup and nonchalantly 
show Linux/BSD running some Windows apps)

Good luck. Sorry for the lack of references, but I am not at home where such 
info is kept.

Charles Burns

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