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Date:      Wed, 11 Aug 1999 13:08:21 -0400 (EDT)
From:      Thomas Good <tomg@nrnet.org>
To:        Doug <Doug@gorean.org>
Cc:        Gary Kline <kline@tera.com>, Dutch Collins <dutch@charm.net>, Mitch Collinsworth <mkc@Graphics.Cornell.EDU>, freebsd-questions@FreeBSD.ORG
Subject:   Re: Question about the mascot
Message-ID:  <Pine.LNX.3.96.990811125811.28992A-100000@mailhost.nrnet.org>
In-Reply-To: <37B1A05B.2B3B29B2@gorean.org>

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On Wed, 11 Aug 1999, Doug wrote:

> Thomas Good wrote:
> > 
> > >       If it makes you feel better you can go ahead and belittle people
> > > who are put off by it. Knock yourself out. But the fact is, the
> > > demon/daemon mascot puts some people off. From a marketing standpoint a
> > > logo that makes X% of your target market uncomfortable (where X is
> > > actually, most everyone who doesn't already know what *bsd is) is bad for
> > > business. It doestn't matter WHY it's bad for business, or how morally
> > > superior you feel because you are above those considerations, it IS bad
> > > for business.
> > 
> > If you don't make *some* people uncomfortable you *are* doing something
> > wrong. 

> 	You are proving my point here. You don't care about the marketing
> implications at all, it just makes you feel good to know that you are

Argumentum ad hominem, Doug.  

My point is that if a product/idea requires a paradigm shift you make 
some people uncomfortable.  Also, you seem less informed about marketing
than you may wish to believe.  Controversy sells.  Try to ban
something and watch sales trends.  Have a look the last US gun control 
bill (assault weapons) and look at the net effect.  Gun dealers *love*
this bill...

This issue to me is one of free speech, not marketing...BSD will continue
to gain market share. 

> > Personally, I find people who want to restrict others' freedom of expression
> > far more evil than people who draw cartoon daemons. 
> 
> 	No one is talking about restricting anyone's freedom of expression, least
> of all me. All I am saying is that some promotional materials without
> demons on them would be a good thing. 

So make some.  I'll take a few and plaster them on my boxes.  But you 
don't have the right to tell someone else that they shouldn't market their
product as they see fit, based on your view of morality.

Paradigm shift, guy...give it a shot.

------- North Richmond Community Mental Health Center -------

Thomas Good                                   MIS Coordinator
Vital Signs:                  tomg@ { admin | q8 } .nrnet.org
                                          Phone: 718-354-5528  
                                          Fax:   718-354-5056  
                              
/* Member: Computer Professionals For Social Responsibility */ 



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