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Date:      Sat, 24 Mar 2001 22:19:44 -0800 (PST)
From:      Dan Feldman <protozoa@ghs.ssd.k12.wa.us>
To:        Rich Morin <rdm@cfcl.com>
Cc:        freebsd-hackers@FreeBSD.ORG
Subject:   Re: so where is our press-release about MacOS X ?
Message-ID:  <Pine.BSF.4.21.0103242148060.89919-100000@localhost>
In-Reply-To: <p0500194fb6e31ee8ec46@[192.168.168.205]>

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FOR IMMEDIATE RELEASE - 1 Apr 2000

SEATTLE - The FreeBSD Project, Inc. officially welcomed today the
introduction of Apple Computer's Mac OS X. The next-generation operating
system uses the TCP/IP stack of an obsolete version of FreeBSD's flagship
product, and is otherwise completely unrelated.

Apple's embracement of open-source software stretches far beyond its
shameless duplication of the FreeBSD networking subystem. The
Cupertino-based corporation recently released the core of OS X, Darwin,
under the moniker "Public Source," after refusing to comply with Open
Source Foundation rules for using the Open Source trademark. OS X ships
with such industry-standard sofware as the Z shell and the Apache Web
server, although the company recently announced to not contribute to
either product.

FreeBSD welcomes Apple's new OS release, touting the systems' completely
different APIs, kernel architectures, platform support and target market.
The new version of Mac OS is but one of several operating systems with
hardly any relationship to FreeBSD whatsoever, including TOPS-20,
WindRiver, VMS and AmigaOS. 

Apple plans to further the non-partnership as well. "We intend to further
dissociate ourselves from FreeBSD, Inc." said a company representative.
"We'll finish developing our in-house version of ps before the end of Q3
2002."

Resoources:

 * www.apple.com
 * www.freebsd.org
 * www.getreal.net

:)

 - dan feldman
   student, garfield high school, seattle

On Sat, 24 Mar 2001, Rich Morin wrote:

> As a part-time journalist, I receive a fair number of press releases.
> Most get tossed, unopened, in an effort to simplify my life.  When I
> do open a release, it all too frequently contains news of some VP of
> paper clips who has gotten promoted to Senior VP of office supplies.
> I have considered writing a form letter to send back to these folks,
> but it has never seemed to be worth the trouble.  In short, I'm not
> too keen on press releases.
> 
> I do think some kinds of PR materials are worthwhile, however.  For
> instance, if I am trying to write a column on a topic, it's great to
> have a clearly-written white paper that tells me more than I can put
> into the article (but enough that I don't say silly things in trying
> to boil the topic down for the reader).  I tend to find these gems
> by means of a web search and may follow them up by contacting the
> author(s) and/or PR contacts that are listed therein.
> 
> All of which leads me to believe that FreeBSD might benefit from a
> web-based collection of white papers and other press resources.  I
> don't know who is going to write these, but pulling a few documents
> (or links to documents) together onto a page might be a good start.
> 
> Another useful PR technique involves writing articles and getting
> them published.  The press needs a continuous stream of articles to
> keep the ads from slamming together.  If you have the ability to do
> an authoritative and readable article on a topic of interest, you'll
> have no problem getting it published!
> 
> MacTech, for instance, likes to get technical pieces on Macintosh-
> related topics; what about a critique of the Mac OS X kernel (including
> sections on the I/O Kit and the Mach subsystem) by someone who actually
> understands what's different from vanilla FreeBSD?
> 
> Or, at a slightly higher level, an article could discuss how Apple used
> pieces of NetBSD and FreeBSD, including their reasons for using which
> pieces where.  Ideally, an engineer from Apple should write this piece,
> but they're unlikely to have the time.  OTOH, getting an Apple engineer
> to review something should be quite possible.
> 
> Before anyone asks whether I'm volunteering to write pieces of this sort,
> I'll state that I fully intend to write some Mac OS X material, but I
> may not be in a position to write certain pieces, simply because I don't
> have the necessary background.  In any case, we need LOTS of articles and
> I can only write so much on any topic without starting to repeat myself.
> 
> Getting back to the press release notion, I do have a suggestion.  The
> "FreeBSD in the Press" page (http://www.freebsd.org/news/press.html) is
> a great starting point for a "press contacts" list.  If someone in the
> FreeBSD community (and/or BSDi) wants to start feeding material to the
> press, consider contacting these authors and asking them how the FreeBSD
> Project can help them write more pieces!
> 
> -r
> -- 
> http://www.cfcl.com/rdm - home page, resume, etc.
> http://www.cfcl.com/Meta/md_fb.html - The FreeBSD Browser
> email: rdm@cfcl.com; phone: +1 650-873-7841
> 
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