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Date:      Thu, 25 Mar 1999 09:49:56 -0700
From:      Donald Wilde <dwilde1@thuntek.net>
To:        Licia <licia@o-o.org>
Cc:        freebsd-advocacy@FreeBSD.ORG
Subject:   Re: Is there a "how did you hear about us?" form on www.freebsd.org?
Message-ID:  <36FA6934.8F97D4A1@thuntek.net>
References:  <Pine.BSF.4.05.9903250959490.18329-100000@o-o.org>

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Licia wrote:
> 
>     Preparing my own little advocacy efforts again, I stopped to wonder, is
> there any section on the www.freebsd.org web site, install process, etc, etc
> that asks someone how they heard about FreeBSD?
> 
There will definitely be such on the web site. I have a problem with the
install process registration as it stands (IMHO), because most of the
time I'm installing, the systems are not direct-wired to the net.
Perhaps we can improve that (and include your suggestion) to include a
little cron job that checks to see if we're online and then sends the
registration stats. That's better than a direct mailer, because we don't
want newbies getting nasty mesages for 5 days from sendmail. :-)

>     I'd personally be interested to know how much effect things I do have.
> For example, I believe the pens and business cards to be effective, but once
> I distribute them I have no idea if people are following the urls to the web
> site.  When I place the news paper ads, it would be nice if there were some
> way to track response from them if for no other reason, than to simply be able
> to figure out where my money is the most effective. (Should I buy more pens,
> or place more newspaper ads type decisions would be vastly helped.)
> 
I want to put a pretty Webalyzer graphic page on the site, or something
similar.

>     If there aren't any sections but others are interested, I'm sure I can
> manage to write any needed CGI to handle the counting, if people don't mind
> CGI written in plain old C. :)
> 
Offer accepted. My personal preference is C++, but the Powers That Be
have made a very sensible suggestion that most of our volunteers will
want to code in Perl, and it's obvious they are right by the increase in
support since I announced that fact. :-) I don't see the problem with a
mixture, especially for sub-projects that are distinct in themselves.

Since I just started last weekend, it will take a while to get a handle
on how to structure the website development effort. I'm pushing for a
separate ../advocacy machine, so we can work without stomping either
Christopher Mann's or Wolfram Schneider's toes. Your inputs are highly
valued, inasmuch as a) they're pertinent and sensible and b) you have a
history of following through. ;-D

>     Also I'm sorry if this question has been asked before, but are statistics
> available as to the traffic to www.freebsd.org?  Is the traffic of a level

Ask Wolfram Schneider, wm of FreeBSD.org. (wosch@freebsd.org) As I said
before, I'd like to see it visible and colorful.

> where it could be used to induce vendors to recognize FreeBSD?  (i.e. 'label
> your product as FreeBSD Compatible/whatever and we can give you a small
> banner, for x number of views?'  Please no flames, I know people hate banners,
> but I do think it's a significant enough source of influence, especially as
> targeted as it is, to be of use in promoting FreeBSD.)
> 
We're going to do a LOT more on the branding issue, including more
visibility for our commercial supporters. We're not ashamed that FreeBSD
can be used to make money and we'll all benefit, although homepage
banners probably won't fly. More likely clickthrough logos on the
revamped gallery section.

-- 
Donald Wilde              "Bringing the Internet to everyone!"
Wilde Media
1380 Rio Rancho Blvd. SE #117  voice:      505-771-0709
Rio Rancho, New Mexico 87124   e-mail:     dwilde1@thuntek.net


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