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Date:      Fri, 26 Mar 1999 14:39:21 -0600 (CST)
From:      Licia <licia@o-o.org>
To:        Zippy <seth@freebie.dp.ny.frb.org>
Cc:        freebsd-advocacy@FreeBSD.ORG
Subject:   Re: Is there a "how did you hear about us?" form on www.freebsd.org?
Message-ID:  <Pine.BSF.4.05.9903261433540.3130-100000@o-o.org>
In-Reply-To: <Pine.BSF.4.10.9903261008320.16780-100000@freebie.dp.ny.frb.org>

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This sounds like a good idea but personally, I worry about the expense... if
each premium were to cost 10 cents, and there were 200,000 registrations, then
-just- the cost of the premiums would run $20,000... and I have a feeling
there are a bit more than 200,000 people out there using FreeBSD ;)

On Fri, 26 Mar 1999, Zippy wrote:
> I'm probably gonna get flamed for this, too, but it just means I'm causing
> people to think, right?  :)
> 
> One thing that I've noticed about product registrations: people are more
> likely to DO it if there's an incentive.  3Com did it with their Palm
> Pilots; if you registered, you got a gift.  Would it be possible to do the
> same thing with FreeBSD?
> 
> Things I'm thinking might work: a sticker or two (if we want really
> low-cost incentives), the next release at a discount, etc.  I'm thinking
> that there could be a registration postcard in the WC distribution, and
> there could be a notice at the installation as well.
> 
> If we were to go with the discounted future release, this may have an
> overall POSITIVE effect: those customers who register after *downloading*
> the install might be more likely to PAY for the discounted next release
> ("hey, it's cheaper, it's a one-time deal, and I like having the CD's!"),
> thereby adding to WC's sales.
> 
> Of course, there are downsides: the obvious cost of hte incentive, and the
> hidden costs: we'd need people to enter in registration information that
> came via snail-mail, database maintainers, etc.
> 
> Just something to think about...
> 
> SB
> 
> 
> 
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     [ licia@o-o.org ] [ http://www.o-o.org/~licia/ ] [ Alias : Ladywolf]
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     [        A happy user of FreeBSD : http://www.freebsd.org/         ]

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