Date: Fri, 26 Mar 1999 15:53:07 -0500 (EST) From: Zippy <seth@freebie.dp.ny.frb.org> To: Licia <licia@o-o.org> Cc: freebsd-advocacy@FreeBSD.ORG Subject: Re: Is there a "how did you hear about us?" form on www.freebsd.org? Message-ID: <Pine.BSF.4.10.9903261541530.17748-100000@freebie.dp.ny.frb.org> In-Reply-To: <Pine.BSF.4.05.9903261433540.3130-100000@o-o.org>
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Yup, I understand and agree. This is why I suggested offering a discount
on WC CD-ROM purchases. This way, WC would be bearing the "expense", but
at the benefit of selling more CD-ROMs, which increases their profits.
It's a way of encouraging more sales by offering a discount that doesn't
eat into profits too much, and targeting groups that already have a strong
interest in the product.
I'm not suggesting that I know anything about WC's profit structure; this
is all hypothetical for purposes of discussion.
SB
On Fri, 26 Mar 1999, Licia wrote:
>
> This sounds like a good idea but personally, I worry about the expense... if
> each premium were to cost 10 cents, and there were 200,000 registrations, then
> -just- the cost of the premiums would run $20,000... and I have a feeling
> there are a bit more than 200,000 people out there using FreeBSD ;)
>
> On Fri, 26 Mar 1999, Zippy wrote:
> > I'm probably gonna get flamed for this, too, but it just means I'm causing
> > people to think, right? :)
> >
> > One thing that I've noticed about product registrations: people are more
> > likely to DO it if there's an incentive. 3Com did it with their Palm
> > Pilots; if you registered, you got a gift. Would it be possible to do the
> > same thing with FreeBSD?
> >
> > Things I'm thinking might work: a sticker or two (if we want really
> > low-cost incentives), the next release at a discount, etc. I'm thinking
> > that there could be a registration postcard in the WC distribution, and
> > there could be a notice at the installation as well.
> >
> > If we were to go with the discounted future release, this may have an
> > overall POSITIVE effect: those customers who register after *downloading*
> > the install might be more likely to PAY for the discounted next release
> > ("hey, it's cheaper, it's a one-time deal, and I like having the CD's!"),
> > thereby adding to WC's sales.
> >
> > Of course, there are downsides: the obvious cost of hte incentive, and the
> > hidden costs: we'd need people to enter in registration information that
> > came via snail-mail, database maintainers, etc.
> >
> > Just something to think about...
> >
> > SB
> >
> >
> >
> > To Unsubscribe: send mail to majordomo@FreeBSD.org
> > with "unsubscribe freebsd-advocacy" in the body of the message
> >
>
> [ licia@o-o.org ] [ http://www.o-o.org/~licia/ ] [ Alias : Ladywolf]
> [ Telnet to o-o.org and log in as bbs ] [ ssh -l bbs -C o-o.org ]
> [ A happy user of FreeBSD : http://www.freebsd.org/ ]
>
> main(){int num[4]={1768122732,762265697,1919889007,103};printf("%s\n",num);}
>
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