Date: Tue, 7 Mar 2006 07:06:01 -0800 (PST) From: Danial Thom <danial_thom@yahoo.com> To: Sam Nilsson <lists@servingpeace.com>, "Marc G. Fournier" <scrappy@hub.org> Cc: FreeBSD questions <freebsd-questions@freebsd.org> Subject: Re: New logo, new look Message-ID: <20060307150601.8982.qmail@web33311.mail.mud.yahoo.com> In-Reply-To: <440D2E20.9060108@servingpeace.com>
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--- Sam Nilsson <lists@servingpeace.com> wrote:
> Marc G. Fournier wrote:
> > Is there a reason why both the old and new
> logos cannot be used in
> > tandem? I'd rather leave the old one up on my
> web site, since,
> > personally, I like it better ... I understand
> the argument for a 'new
> > logo', but, quite frankly, after looking at
> the new one, I'm surprised
> > the same arguments (being associated with a
> demon) isn't still being
> > made, since the new one *still* gives that
> same connotation ...
> >
> > My preference is to keep using the old logo
> ("Beastie") on my web site,
> > and I imagine there are others that feel the
> same way ... are we going
> > to be "shunned" as a result? I would hope
> not ...
>
> I'm not really on one side or another on this,
> but it occurs to me that
> a lot of people may be missing a subtle
> distinction. From what I
> understand "Beastie" is a mascot and not a logo
> although he may have
> been used in place of a logo since there was no
> logo previously. The
> addition of a logo should allow FreeBSD to
> appear more professional. The
> new logo should be complementary to Beastie and
> live along side it.
>
> Peace
> - Sam
It seems to me that the problem with Beastie is
that its trademarked and you can't use it freely
without permission. So having a logo that you own
is a good idea. What's a bad idea is having a
stupid logo that doesn't translate into anything
that anyone would want sitting in the back window
of their car or on a bumper sticker. You can't
give out fuzzy-horned balls at a trade show.
The reason that BSD is what it is (that is, an
obscure OS to the masses) is because BSD camps
are run by a bunch of geeky programmers that have
no sense of marketing. LINUX, which we'll all
agree is an inferior technical product, gets a
lot of milage out of their stupid penguin. At
least its identifiable and marketable. Learn from
your competitors.
DT
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