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Date:      Thu, 16 May 2002 00:49:09 +0200
From:      Nils Holland <nils@daemon.tisys.org>
To:        freebsd-chat@freebsd.org
Subject:   The road ahead?
Message-ID:  <20020516004909.A9808@daemon.tisys.org>

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(DANGER: This is long and has not much to do with FreeBSD (that's why I
posted it to -chat). If you're busy, skip this message now. If not, get
yourself a cup of coffee and read on ;-)

Hi folks,

it's midnight here in Germany - time for me to try to start another
not-directly-FreeBSD-related, but still not totally inappropriate thread on
this list. What I'm going to talk about below may not be new to you, but I
recently talked about this with quite some people, so I thought I'd bring
it up here. So let's begin:

If you have been watching the computer industry during the last few years,
you will have noted an interesting event: Beginning in the middle of the
90's, (computer) technology was seen as *the one great* thing of the
future. The Internet became popular for normal people back then, and what
followed made me want to puke more than once: Everywhere you looked, no
matter if into newspapers, magazines, TV news or whatever, folks were
talking about the Internet - despite the fact that they probably didn't
even really understand what it was. Even more interesting: Everyone seemed
to want to "ride the wave", and many investores piped a whole lot of money
into "e-companies", even if they were built on the most brain-dead business
plan. These were also the days of the "funky words", when an I or E was
appended to normal words in order to make them sound cool, just like
"e-commerce", "e-business", "e-book" and so on. Hell, this made me sick - I
always thought any sane business man would actually have brains - back in
the mid-90s, however, this didn't seem to be the case, as even a product
called "e-shit" would probably have been successful back then. (Note that
nobody would have asked what kind of product that actually is - as look as
it starts with e- it must be good).

Now, as you will also have noticed, in the years 2000 and 2001 this mood
suddenly started th change. Many dot.com's (another one of these funky
words) turned into dot.bomb's. Finally, intelligence was brought back into
the e-world - seems that people noticed that you can't really turn a word
into money by prepending it with an e-.

So far about what has happened. The question, however, is what we can learn
from it. Basically, I believe that the computer industry is in serious
danger - Moore's Law seems to be self-destructing. What I mean by this?
Well, seriously, if I go to a computer shop these days, then I will find a
whole lot of hyper-fast machines, but for an ordinary user, these probably
wouldn't make much sense. If a 500 Mhz machine sits 90% idle while someone
writes a letter of surfs the web, then why should he upgrade to a 2000 Mhz
one?

It seems to me that during the last decades, the industry made constant
progress. Taking into account only the view of the ordinary user and not
the view of the more advanced hacker, much has changed: At first there was
only DOS with its cryptic commands - and since that was "too much" for
normal users, they didn't really like that. Then, suddenly (more or less),
Bill Gates released Windows, and - hell - now every idiot could
point-and-click! Early Windows, up to and including 3.1 was not very nice
(I could also use swear words at this point), so a *new* version of Windows
followed, called Windows 95. Of course, people had to buy this stuff, and
they also had to upgrade their computers or buy new ones every time.
Windows 95 finally brought computing even to the people with the lowest IQ,
but it was not perfect yet: A new version, Windows 98 (judged by the date
of its release, Gates could also have called it "iWindows" or "e-Windows")
was released. Now people could do everything: Surf the web, listen to
music, burn CDs, watch DVDs, etc.

And suddenly - BANG! Seems that the computer industry has nothing to offer
beyond that. And that's why it's stuck, having financial problems.

Of course, one could say that new technological inventations are made at a
faster pace than ever before - but I guess this is only half of the truth:
For the ordinary Joe, DOS turning into Windows 3.1, Windows 3.1 turning
into Windows 95, and so on, was a real revolution. What seems to be
invented these days seems to be only toys, no more revolutions! Does the
new Fisher Price look in Windows XP make computers easier to use or people
more productive, just like the switch from DOS to graphical Windows did for
ordinary users? I guess not. And then - what else is "new" these days? Some
folks would see the ability to talk to your computer as the next big
revolution (which is partly already possible), but I fear that I have to
say that talking would actually slow folks down, compared to having them
enter commands or use the mouse within a GUI. So, another toy, but nothing
new!

While the performance of silicon technology may be increasing by whatever
insane factor every year, I don't see too many occasions where such
performance is actually needed - at least not enough occassions in order to
enable computer companies to earn as much money as they did in the past.

To come back to the point of most new inventations being "toys", let me
give you another example: There are currently (at least) two companies out
there working on "electronic paper". One of them is E-Ink, and the other
one is something that has recently been spun off from XEROX (I don't
remember the company's new name, so I'll just call it XEROX). A few years
ago, these companies wanted to make us believe that in the future all
newspapers, magazines and books would use their electronic paper - which
must be imagines in a way that you probably have one single "sheet" of that
stuff, and you don't turn the page, but hit some button or so, and the next
page will then be "painted" onto this electronic stuff automatically (or
something like that). Interestingly, it seems to me that E-Ink has now
stopped working on this stuff, using their discoveries more or less for
normal, especially flat and energy-saving displays on mobile devices.
XEROX, instead of revolutionizing our newspapers, as they initially
claimed, seem to sell "signs" to retailers to put in shops (or wherever).
These sings then "update themselves automatically" and always display the
latest information / prices / etc.

Personally, when I first heard about the stuff E-Ink and XEROX were working
on, I already predicted that they would have no success - at least not as
far-reaching as their marketting insanity said. The reason for this is
simple: I don't see a need for electronic, re-writable paper. After all, we
have real paper, which is inexpensive, "easy to use" and convenient to use
for somewhat static information. On the other hand, we have well-known
computer display technology for "dynamic" information, like web sites. As
such, I didn't (and still don't) see a board market for this e-paper toy stuff.
It somehow reminds me of the prediction made in the 70's, which basically
said that before the next century, offices would work without any paper.
Obviously, this didn't happen. Most predictions like this don't happen, and
if they do, then mostly a whole lot different that originally imagined.

Bottom line (and at this point I really want to stop wasting your bandwidth
and precious time): I guess that looking at the computer and electronics
company, "all the good ones are taken" or "everything that can (sanely) be
done has been done". Of course, the future may bring the one or the other
new interesting development, but I don't see many real revolutions anymore,
as we seem to have reached a point where going any further does no longer
provide any increased benefit.

Comments to this - well - rather free-style "essay" are welcome ;-)

Greetings
Nils

-- 

Nils Holland <nils@daemon.tisys.org>
Ti Systems - http://www.tisys.org
Addicted to computing since 1987
High on FreeBSD since 1996

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