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Date:      Thu, 20 Sep 2001 02:04:38 -0700
From:      "Ted Mittelstaedt" <tedm@toybox.placo.com>
To:        "Chris Coleman" <chrisc@vmunix.com>
Cc:        "Si" <si@chemicalterrorism.com>, <freebsd-chat@FreeBSD.ORG>, <freebsd-advocacy@FreeBSD.ORG>
Subject:   RE: Banner Exchanges
Message-ID:  <00b401c141b3$46dfad60$1401a8c0@tedm.placo.com>
In-Reply-To: <Pine.BSF.4.21.0109200255410.604-100000@vnode.vmunix.com>

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Wow - that's a lot better than I thought!  That's on par with
direct mail response rates, quite amazing!

Ted Mittelstaedt                                       tedm@toybox.placo.com
Author of:                           The FreeBSD Corporate Networker's Guide
Book website:                          http://www.freebsd-corp-net-guide.com


>-----Original Message-----
>From: Chris Coleman [mailto:chrisc@vmunix.com]
>Sent: Thursday, September 20, 2001 12:15 AM
>To: Ted Mittelstaedt
>Cc: Si; freebsd-chat@FreeBSD.ORG; freebsd-advocacy@FreeBSD.ORG
>Subject: RE: Banner Exchanges
>
>
>>   Views  Clicks  Rate
>>   25818	 733	2.84%
>> 
>> Here are the stats for the bofh book stats.
>>   84577	 2873	3.40%
>> 
>
>Just to be fair, I thought I'd give out some more information and explain 
>that these are two of the better performing ads that we have.  
>
>Where they are posted does make a difference as well.
>
>We ran the BOFH ad on Daily and we got:
>    57582	 1385	2.41%
>
>When we ran the same ad on the front page of the ezine, we got:
>    26999	1489	5.52%
>
>Most of this has to do with the number or unique visitors we get to the
>front page of the ezine vs Daily.  We get alot of repeat visitors to
>Daily, so the page views go up, but the click thrus don't, because people
>have already seen the ad several times.
>
>Just in case you were wondering, 
>
>The FreeBSD ads we are running get  1.37% click thru
>The NetBSD ads we are running get   1.42% click thru.
>The OpenBSD ads we are running get  1.53% click thru.
>The Daemon News in house ads get    1.55% click thru.
>
>-Chris
>
>

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