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Date:      Wed, 2 Apr 2014 17:24:28 +0500
From:      Jordan Hubbard <jkh@ixsystems.com>
To:        Matt Olander <matt@ixsystems.com>
Cc:        hackers@freebsd.org, current@freebsd.org, freebsd-advocacy@freebsd.org
Subject:   Re: Leaving the Desktop Market
Message-ID:  <7217E584-D21A-4C50-96EB-ED280575BFFD@ixsystems.com>
In-Reply-To: <CAK6u07Vfpe4VJUSh7QxK8JTbRanMNs2qQR7tK6dxFdph7E6e0Q@mail.gmail.com>
References:  <CAF6rxgkeBozvfV-L0%2BrFZ6fWRn0=Gi3BNq1kPL=-HTq0TD6MkQ@mail.gmail.com> <A70900DF-4BAA-427F-8731-01211FFD1887@mail.turbofuzz.com> <CAK6u07Vfpe4VJUSh7QxK8JTbRanMNs2qQR7tK6dxFdph7E6e0Q@mail.gmail.com>

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On Apr 1, 2014, at 10:11 PM, Matt Olander <matt@ixsystems.com> wrote:

> This is like trying to predict automobile technology and dominant
> car-makers by 1905. There's always room for competition. Take a look
> at what's happening right now in the auto-industry. Tesla came out of
> nowhere 125 years after the invention of the automobile and is doing
> pretty well.

I think you=92re kind of making my point for me, Matt. :-)

Tesla benefitted entirely from deep pockets on the part of its =
investors.  Over $160M went into starting the company, of which $70M =
came from the personal checking account of Elon Musk, the current =
visionary and CEO, and to quote the wikipedia page:  "Tesla Motors is a =
public company that trades on the NASDAQ stock exchange under the symbol =
TSLA.[5] In the first quarter of 2013, Tesla posted profits for the =
first time in its ten year history.=94

Yep, in other words, Tesla has been losing money for over 10 years and =
only just started turning a profit, after raising a =93mere" $187M in =
investment and $485M in loans from the US DOE.  Your tax dollars at =
work!   On top of all that Tesla has only managed to make money at all =
by focusing exclusively the highest end of the luxury car market, where =
profit margins are also the highest (the first car, the roadster, would =
set you back $110,000).

Getting back to computer operating systems, it would make most readers =
of these lists choke on their Doritos to know how much Apple had to =
invest in Mac OS X before it became a viable desktop operating system =
and of course you=92ve already seen folks screaming about how Apple gear =
is too expensive and they=92ll never buy it.

You just don=92t get a consumer-grade desktop Unix OS, or a practical =
all-electric sedan, without serious monetary investment and a luxury =
marquee to match, assuming you=92d like to actually make any of that =
money *back*.

So, back to BSD on the desktop.   Anyone got a spare $200M they=92d like =
to just throw away?  That=92s what it=92s going to take! :)

Don=92t believe me?  Go ask someone who knows first-hand then.  Ask Mark =
Shuttleworth:  =
http://arstechnica.com/information-technology/2013/08/why-ubuntus-creator-=
still-invests-his-fortune-in-an-unprofitable-company/

:-)

- Jordan




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