Date: Tue, 16 Feb 1999 19:35:18 +0000 (GMT) From: Terry Lambert <tlambert@primenet.com> To: jcwells@u.washington.edu Cc: freebsd-chat@FreeBSD.ORG Subject: Re: We should all read this Message-ID: <199902161935.MAA23974@usr02.primenet.com> In-Reply-To: <Pine.BSF.4.05.9902152117190.1414-100000@s8-37-26.student.washington.edu> from "Jason C. Wells" at Feb 15, 99 09:17:53 pm
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> http://www.oreilly.com/ask_tim/ > > Good talk about how PR can be done. OK, for a short article. I suggest the following books: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers -- Geoffrey A. Moore Harperbusiness ISBN: 0887307175 Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge -- Geoffrey A. Moore Harperbusiness ISBN: 0887307655 Successful Marketing Strategy for High Tech Firms (Artech House Professional Development and Technology Management Library) -- Eric Viardot Artech House ISBN: 0890067708 Marketing High Technology : An Insider's View -- William H. Davidow Free Press ISBN: 002907990X The Macintosh Way -- Guy Kawasaki Addison-Wesley Pub Co ISBN: 0673461750 Selling the Dream : How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism -- Guy Kawasaki Harperbusiness ISBN: 0887306004 How to Drive Your Competition Crazy : Creating Disruption for Fun and Profit -- Guy Kawasaki Hyperion (Adult Trd Pap) ISBN: 0786881631 Rules for Revolutionaries : The Capitalist Manifesto for Creating New Products and Services -- Guy Kawasaki, Michele Moreno, Gary Kawasaki Harperbusiness ISBN: 0887309968 Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big -- Glenn Rifkin Harperbusiness ISBN: 0887309054 Terry Lambert terry@lambert.org --- Any opinions in this posting are my own and not those of my present or previous employers. To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-chat" in the body of the message
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