Date: Tue, 16 Feb 1999 21:51:31 -0800 From: Josef Grosch <jgrosch@mooseriver.com> To: Terry Lambert <tlambert@primenet.com>, jcwells@u.washington.edu Cc: freebsd-chat@FreeBSD.ORG Subject: Re: We should all read this Message-ID: <19990216215131.A5145@mooseriver.com> In-Reply-To: <199902161935.MAA23974@usr02.primenet.com>; from Terry Lambert on Tue, Feb 16, 1999 at 07:35:18PM %2B0000 References: <Pine.BSF.4.05.9902152117190.1414-100000@s8-37-26.student.washington.edu> <199902161935.MAA23974@usr02.primenet.com>
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On Tue, Feb 16, 1999 at 07:35:18PM +0000, Terry Lambert wrote: > > http://www.oreilly.com/ask_tim/ > > > > Good talk about how PR can be done. > > OK, for a short article. > > I suggest the following books: > > Crossing the Chasm : Marketing and Selling High-Tech Products > to Mainstream Customers -- Geoffrey A. Moore > Harperbusiness > ISBN: 0887307175 > > Inside the Tornado : Marketing Strategies from Silicon > Valley's Cutting Edge -- Geoffrey A. Moore > Harperbusiness > ISBN: 0887307655 > > Successful Marketing Strategy for High Tech Firms (Artech > House Professional Development and Technology Management > Library) -- Eric Viardot > Artech House > ISBN: 0890067708 > > Marketing High Technology : An Insider's View -- William H. > Davidow > Free Press > ISBN: 002907990X > > The Macintosh Way -- Guy Kawasaki > Addison-Wesley Pub Co > ISBN: 0673461750 > > Selling the Dream : How to Promote Your Product, Company, > or Ideas-And Make a Difference-Using Everyday Evangelism > -- Guy Kawasaki > Harperbusiness > ISBN: 0887306004 > > How to Drive Your Competition Crazy : Creating Disruption > for Fun and Profit -- Guy Kawasaki > Hyperion (Adult Trd Pap) > ISBN: 0786881631 > > Rules for Revolutionaries : The Capitalist Manifesto for > Creating New Products and Services -- Guy Kawasaki, Michele > Moreno, Gary Kawasaki > Harperbusiness > ISBN: 0887309968 > > Radical Marketing : From Harvard to Harley, Lessons From Ten > That Broke the Rules and Made It Big -- Glenn Rifkin > Harperbusiness > ISBN: 0887309054 Second the recommendation for anything Guy Kawasaki has written. He used to be the product manager for the Mac at Apple. I have heard him speak in Chicago and he was interviewed by Terry Gross of the radio program "Fresh Air" He is a very intelligent person who has spent a lot of time successfully pushing an excellent product with very poor upper management backup. He is not shy about sharing his ideas. Josef -- Josef Grosch | Another day closer to a | FreeBSD 3.0 jgrosch@MooseRiver.com | Micro$oft free world | UNIX for the masses To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-chat" in the body of the message
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