Date: Wed, 26 Jul 2000 16:41:21 -0500 From: "smorgan" <smorgan@mrigrafton.com> To: "smorgan" <smorgan@mrigrafton.com> Subject: Outstanding Professional that you will want to HIRE! Message-ID: <002f01bff74a$6e7a1b80$6821020a@grafton4>
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аЯрЁБс > ўџ ; = ўџџџ : џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅС q П п bjbjt+t+ > A A Р џџ џџ џџ ] Є Є Є Є Ц & ь ј 8 D $ h 4 7 B Р Р Р Р а а а а ќ ў ў ў ў ў ў $ y є m " Є " а а а т ю " Є Є а а Р і Є а Є а ќ Є Є Є Є а ќ 2 Њ n | Є Є ќ а $ 7#HїП ъ
Senior Marketing Strategist
Consumer Products and Services
Uniquely effective in repositioning, launching and growing major and lesser brands.
Innovative strategic positions for international brands ( Creative leadership that builds businesses ( Proven results on new product introductions ( Trend manager ( Strong team builder and skilled negotiator ( Ability to react instantaneously during major presentations. Risk taker ( J.D., expertise in international trademark protection
SVP STRATEGIC BUSINESS INITIATIVES September 1999 - June 2000
Internet News Company
Creating patentable revenue platforms and selling them to strategic marketing partners. ( Created Safer Lives due to generate $5 million this year and $10 million in 2001, launching with DRTV.
( Created Newsiversity due to generate $4 million in 2002.
SVP MARKETING & SALES
Led development of You Have The Right To Know brand position. Tripled traffic and page views into Media Metrix Top 500 sites. Implemented online and offline strategies.
( Recruited and hired 20 person Marketing & Sales department, including VPs of Communications, Sales, Marketing and E-Commerce.
( Created and led presentations which resulted in partnerships with NBC, Warner Telepictures, Prentice-Hall, radio stations and various investment bankers for the Series C financing.
SENIOR BRAND STRATEGIST April August 1999
Bozell Worldwide
Instrumental in $100 million of new dotcom business. Managed strategic research process, uncovered consumer insights and mapped brand premises for creative.
MARKETING STRATEGIST 1994 May 1999
Recruited by leading Fortune 500 and emerging companies to provide cutting edge strategic services.
( Developed and produced new focus group talk show venue for N. W. Ayer.
Repositioned Ayer as industry experts in marketing to women with Just Ask A Woman.
( Led marketing development for new Clairol product for The Intuition Group.
Wrote The New Age of Beauty tagline for Revitaliques long-term branding effort.
STRATEGIST/CREATIVE DIRECTOR 1990 1994
Vice President, Grey Advertising
Specialized in repositioning dying brands, managing new business pitches and convincing unhappy clients to remain. Resulted in over $300 million in new billing.
( Strategically repositioned Pantene Pro-V by creating For Hair So Healthy It Shines
advertising format in television and print, used today in over 34 countries. Turned this dying brand into number one worldwide, with 20% share of $5 billion market.
( Interpreted consumer insights, which led to development of signature hair, shots.
( Led ten countries in exploration of hair shots of various types of hair.
( Coordinated creative efforts to build brand equity worldwide through use of signature
hair shots. This protected trademark in third world countries.
( Hired and managed creative team still running brand in U.S.
( Gave speeches on brand building to senior Procter & Gamble management and
creative directors from all over the world.
( Agency billings went from $6 million to $60 million in U.S. alone.
( Led strategic positioning and creative development of marketing for Habitrol (Ciba Geigy), the nicotine transdermal patch. Rose to number one in marketplace.
Agency billed over $100 million, at 15% commission for less than six months work.
( Interpreted consumer trend by examination of media spending by non-smoking groups.
( Managed new business pitch, including coordination of 10 creative teams.
( Created upbeat position for brand by solely targeting committed quitters.
If Youve Got The Will, This Will Give You The Power.
( Negotiated copy clearance using FDA requirements for DTC brands.
( Produced print and television advertising with $1.5 million budget.
( Campaign studied at Harvard Business School as example of successful launch.
CREATIVE DIRECTOR 1986 1989
Senior Vice President, Lintas: New York
( Repositioned tired brands, infusing them with renewed style and energy.
( Led strategic and creative repositioning of Bass Weejuns and Van Heusen Shirts.
( Managed introduction of Clarion Skin Care (Noxell).
( Won EFFIE for new product launch of Serenity Incontinence Pads.
( Leading member, new business team.
GROUP HEAD IMAGE ACCOUNTS 1984 1985
Vice President, Dancer, Fitzgerald & Sample (Saatchi & Saatchi)
( Created strategic positions for consumer brands using fashion imagery. Member of agencys strategic review board and new business team.
( Innovative position of Ladys Choice Anti-perspirant as fashion accessory gains press.
( Created The Coach For
for Coach Leatherwear. Convinced President to advertise
three times each week in the New York Times and Wall Street Journal.
( Other clients: Helene Curtis, Procter & Gamble, Hanes.
FASHION/RETAIL STRATEGIST 1983 1984
Vice President, Epstein Raboy Advertising
( Developed marketing strategy and advertising for
the most successful retail launch of the decade. (Time Magazine, 1986).
( Interpretation of market trends led to creation of Alcott & Andrews, two female characters
who supposedly owned this new chain of casual and career clothing stores
designed to offer quality service at a reasonable price.
( Created introductory direct marketing program featuring gift certificate worth $25 on any
purchase over $100. Mailing went to key executives. Redemption was at 40%.
( Creative director on Barneys New York. Managed agency new business efforts.
Resulted in award winning campaigns and 20% increase in agency billings.
SENIOR WRITER SWAT TEAM 1977-1982
Young & Rubicam
( Lead writer on five new business wins. Repositioned Fortune 100 clients to attract previously untapped markets.
( Creative development of campaign that won prestigious Canada Dry account.
( Repositioned Johnsons Baby Powder to male market.
WRITER YOUTH MARKET 1974 1977
Grey Advertising
( Wrote Its Like No Other Store In The World for Bloomingdales.
( Created strategic position for introduction of Playtex Deodorant Minipads.
ACTRESS 1972 1977
( Cast as ingenue in Broadway production Trials of Oz.
( Member of improvisational troupe performing at Manhattan Theater Club.
Education
J.D., Tulane Law School
B.A., The American University
Salary Expectations
Minimum base desired is $250,000.
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