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Date:      Wed, 26 Jul 2000 16:41:21 -0500
From:      "smorgan" <smorgan@mrigrafton.com>
To:        "smorgan" <smorgan@mrigrafton.com>
Subject:   Outstanding Professional that you will want to HIRE!
Message-ID:  <002f01bff74a$6e7a1b80$6821020a@grafton4>

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аЯрЁБс>ўџ	;=ўџџџ:џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅСq	Ппbjbjt+t+	>AAРџџџџџџ]ЄЄЄЄЦ&ьј8D$h47BРРРРааааќўўўўўў$yєm‚"Є"ааатю"ЄЄааРіЄаЄаќЄЄЄЄаќ2Њn|ЄЄќаœ$ 7#HїПъ
     Senior Marketing Strategist
                                          Consumer Products and Services

   Uniquely effective in repositioning, launching and growing major and lesser brands.      

Innovative strategic positions for international brands ( Creative leadership that builds businesses ( Proven results on new product introductions ( Trend manager ( Strong team builder and skilled negotiator ( Ability to react instantaneously during major presentations. Risk taker ( J.D., expertise in international trademark protection   
													        

SVP STRATEGIC BUSINESS INITIATIVES			         September 1999 - June 2000	
Internet News Company

Creating patentable revenue platforms and selling them to strategic marketing partners.   (    Created Safer Lives due to generate $5 million this year and $10 million in 2001, launching with DRTV.
(    Created Newsiversity due to generate $4 million in 2002.

SVP MARKETING & SALES

Led development of “You Have The Right To Know” brand position.  Tripled traffic and page views into Media Metrix Top 500 sites.  Implemented online and offline strategies.  

(    Recruited and hired 20 person Marketing & Sales department, including VP’s of Communications, Sales, Marketing and E-Commerce.
( 	Created and led presentations which resulted in partnerships with NBC, Warner Telepictures, Prentice-Hall, radio stations and various investment bankers for the Series C financing.

SENIOR BRAND STRATEGIST                                                                     April  – August 1999
Bozell Worldwide

Instrumental in $100 million of new dotcom business.  Managed strategic research process, uncovered consumer insights and mapped brand premises for creative.	

MARKETING STRATEGIST					                    1994 – May 1999
Recruited by leading Fortune 500 and emerging companies to provide cutting edge strategic services.  

(   Developed and produced new focus group talk show venue for N. W. Ayer.
Repositioned Ayer as industry experts in marketing to women with “Just Ask A Woman.”
(    Led marketing development for new Clairol product for The Intuition Group.
Wrote “The New Age of Beauty” tagline for Revitalique’s long-term branding effort.

STRATEGIST/CREATIVE DIRECTOR						               1990 – 1994      
Vice President, Grey Advertising

Specialized in repositioning dying brands, managing new business pitches and convincing unhappy clients to remain.  Resulted in over $300 million in new billing.    

(    Strategically repositioned Pantene Pro-V by creating “For Hair So Healthy It Shines” 
advertising format in television and print, used today in over 34 countries. Turned this dying brand into number one worldwide, with 20% share of $5 billion market.  
		(   Interpreted consumer insights, which led to development of signature hair, shots.
		(   Led ten countries in exploration of hair shots of various types of hair.
		(   Coordinated creative efforts to build brand equity worldwide through use of signature 
			hair shots.  This protected trademark in third world countries.
		(   Hired and managed creative team still running brand in U.S.
(   Gave speeches on brand building to senior Procter & Gamble management and 
	creative directors from all over the world.
(   Agency billings went from $6 million to $60 million in U.S. alone.

(	Led strategic positioning and creative development of marketing for Habitrol (Ciba Geigy), the nicotine transdermal patch.  Rose to number one in marketplace.
Agency billed over $100 million, at 15% commission for less than six months work.
		(   Interpreted consumer trend by examination of media spending by non-smoking groups. 
		(   Managed new business pitch, including coordination of 10 creative teams.
		(   Created upbeat position for brand by solely targeting committed quitters.
			“If You’ve Got The Will, This Will Give You The Power.”
		(   Negotiated copy clearance using FDA requirements for DTC brands.
		(   Produced print and television advertising with $1.5 million budget.
		(   Campaign studied at Harvard Business School as example of successful launch.

CREATIVE DIRECTOR			                 				        1986 – 1989
Senior Vice President, Lintas: New York

(	Repositioned tired brands, infusing them with renewed style and energy.
		(   Led strategic and creative repositioning of Bass Weejuns and Van Heusen Shirts.
		(   Managed introduction of Clarion Skin Care (Noxell).
		(   Won EFFIE for new product launch of Serenity Incontinence Pads.
		(   Leading member, new business team.

GROUP HEAD – IMAGE ACCOUNTS				                              1984 – 1985
Vice President, Dancer, Fitzgerald & Sample  (Saatchi & Saatchi)

(	Created strategic positions for consumer brands using fashion imagery.    Member of agency’s strategic review board and new business team.
(   Innovative position of Lady’s Choice Anti-perspirant as fashion accessory gains press. 
(   Created “The Coach For…” for Coach Leatherwear.  Convinced President to advertise 
	three times each week in the New York Times and Wall Street Journal.
		(   Other clients:  Helene Curtis, Procter & Gamble, Hanes.

FASHION/RETAIL STRATEGIST    			              		        1983 – 1984
Vice President, Epstein Raboy Advertising

(	Developed marketing strategy and advertising for “…the most successful retail launch of the decade.”  (Time Magazine, 1986).
(   Interpretation of market trends led to creation of Alcott & Andrews, two female characters
			who supposedly owned this new chain of casual and career clothing stores 
			designed to offer quality service at a reasonable price.
		(   Created introductory direct marketing program featuring gift certificate worth $25 on any
			purchase over $100.  Mailing went to key executives.  Redemption was at 40%. 

(	Creative director on Barneys New York.  Managed agency new business efforts.
	Resulted in award winning campaigns and 20% increase in agency billings.

SENIOR WRITER – SWAT TEAM					                       1977-1982
Young & Rubicam

(	Lead writer on five new business wins.  Repositioned Fortune 100 clients to attract previously untapped markets.
		(   Creative development of campaign that won prestigious Canada Dry account.
		(   Repositioned Johnson’s Baby Powder to male market.

WRITER – YOUTH MARKET						                     1974 – 1977
Grey Advertising

(	Wrote “It’s Like No Other Store In The World” for Bloomingdale’s.
		(   Created strategic position for introduction of Playtex Deodorant Minipads.

ACTRESS										        1972 – 1977
(	Cast as ingenue in Broadway production – “Trials of Oz.”
	(	Member of improvisational troupe performing at Manhattan Theater Club.

Education

 J.D., Tulane Law School
                                           B.A., The American University


    Salary Expectations

Minimum base desired is $250,000.






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џџџџ	РFMicrosoft Word Document
MSWordDocWord.Document.8є9Вq
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