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Date:      Mon, 16 Sep 2002 09:51:20 -0600
From:      "Anthony C. Chavez" <acc@anthonychavez.org>
To:        Terry Lambert <tlambert2@mindspring.com>
Cc:        Michael Lucas <mwlucas@blackhelicopters.org>, advocacy@FreeBSD.ORG, GB <gbrooks@BLUE-MOUSE.COM>
Subject:   Re: Answering the Questions (was Re: FreeBSD PR (long, rambling -- bear with me))
Message-ID:  <20020916155120.GA5858@anthonychavez.org>
In-Reply-To: <3D85F920.487157E@mindspring.com>
References:  <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020916084359.B20974@blackhelicopters.org> <20020916144746.GA5629@anthonychavez.org> <3D85F920.487157E@mindspring.com>

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On Mon, Sep 16, 2002 at 08:30:40AM -0700, Terry Lambert <tlambert2@mindspring.com> wrote:
> "Anthony C. Chavez" wrote:
> > Allow me to generalize this a bit:
> > 
> > A) Techies
> > B) Suits/marketroids
> > C) CEOs
> 
> You are arguing about market segmentation, which is a fine thing
> to argue about, if what you are dealing with is an attempt to
> "Cross The Chasm".

Actually, what I intended to bring to light was that, in my eyes, there
are 3 different markets (actually, the latter 2 could be combined to
some degree) that should be treated seperately when doing PR---i.e., it
would be a good idea to have 3 different presentations in every case.
Time was not a factor in my assertion.

You're not going to want to give Joe President of Fooblitzky.com, LLC a
technical review of FreeBSD's VM system or the glories of devfs.  He's
going to want to hear "stable, secure, reliable, low TCO, etc."

Of course, I don't have any background in marketing whatsoever, so I
could be wrong. :-)

-- 
acc@anthonychavez.org                      http://www.anthonychavez.org/
Bring back Gopher!  http://www.scn.org/~bkarger/gopher-manifesto

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