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Date:      Sat, 18 Jan 1997 12:34:22 -0500
From:      dennis <dennis@etinc.com>
To:        hackers@freebsd.org
Subject:   Re: Commerical applications (was: Development and validation
Message-ID:  <3.0.32.19970118123420.00a8f600@etinc.com>

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At 11:12 AM 1/18/97 -0500, you wrote:
>In Email, dennis <dennis@etinc.com> wrote:
>> 
>> You need to align yourself with commercial vendors. Bookstores
>> aren't going to get you what you want, you need good products that run
>> FreeBSD.
>
>Are you suggesting we try to convince IBM to sell all their new Aptivas 
>with FreeBSD?
>
>
>> Microsoft isn't popular because of all the books that are written about
>> it, books are written because their products are popular. You get popular
>> by having good products and telling people about them. 
>
>I would suggest that Microsoft is popular for three reasons...
>
>1) If you buy a new computer, chances are it has Win95 on it.
>
>2) ZD Magazines == MS Magazines (Don't flame me -- I'll admit I'm not
>being fair, but the point is that the ZD Magazines have built up a large
>distribution and if they were to suddenly cover 100% FreeBSD, the
>-questions list would suddenly increase in volume a LOT). 
>
>3) MS markets itself to large corps well.  Witness the Corel vs. 
>Microsoft wordprocessor suite fight.
>

Uh, I think that their billion dollar marketing budget is THE reason.
You can brainwash the public with that much money (ie Bill
Clinton)...and they are masters of the brainwash. Also they
do have some pretty good products (aside from their networking),
again if you throw enough money at a problem a solution is 
likely to pop up eventually.

The easy way to promote FreeBSD is to use BSDIs coattails
and promote it as a Free, similar OS, which is what it is. Its a
traditional low-budget way to get high-budget exposure. IBM
made PCs popular, then everyone else hit the market on
price.

Of course some of you may have a confilct stepping on BSDIs
toes....

Dennis




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