Date: Fri, 14 Mar 1997 08:14:04 -0800 From: "Jordan K. Hubbard" <jkh@time.cdrom.com> To: Christoph Haas <haas@willi.lion.de> Cc: chat@FreeBSD.ORG Subject: Re: Publicity (was: Re: "The competition") Message-ID: <5943.858356044@time.cdrom.com> In-Reply-To: Your message of "Fri, 14 Mar 1997 10:00:44 %2B0100." <Pine.SOL.3.96.970314093719.1061C-100000@willi>
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> But it can't be too difficult, can it ? I'm sure if one or two people with Yes, it really can. You ever wonder why it is that advertising agencies charge so much money for their services? :-) You need to have a reasonable 4 color ad with some eye-catching artwork and (most importantly) you need good *advertising copy* to describe the product in whatever marketspeak terms will generate the most sales. Then the whole thing needs to be laid out properly, so it all looks good and fits within the space constraints of the ad, and is pleasing to the appearance. I don't know... I've seen a team of 4 people work for 6 weeks just on the *rough draft* for a automobile advertisement, and they still weren't done. I think it's probably more work than you think. :-) Still, not to discourage you - I agree with all of your points about FreeBSD needing a big push, I'm just trying to make it clearer why this hasn't really happened yet despite everyone's awareness of the problem for over 3 years. Putting together good advertising is a LOT OF WORK. Just something to be aware of before you take on the job. :-) Perhaps if you and your friends did the art, some of the english speakers here could work on the advertising copy. I can give you guys my little press handout if you're looking for verbiage, though it's not going to be tremendously applicable to an advert that has to say the same thing in about 1/10 the number of words. That's an art. :) Jordan
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