Date: Fri, 12 Oct 2007 08:37:14 -0500 From: Jeffrey Goldberg <jeffrey@goldmark.org> To: Robin Becker <robin@reportlab.com> Cc: freebsd-questions@freebsd.org Subject: Re: genuine bulk email Message-ID: <64D5573F-7C7F-404D-8928-E015D595A54C@goldmark.org> In-Reply-To: <470F62F3.9040309@chamonix.reportlab.co.uk> References: <470F62F3.9040309@chamonix.reportlab.co.uk>
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On Oct 12, 2007, at 7:05 AM, Robin Becker wrote: > At present I have reduced the email to a textual format with an > embedded textual link. So the email looks like > >> Your XXXX Document, >> Thank you for your inquiry. below is a link to the brochures as >> requested, in Adobe Acrobat format. >> It includes the YYY Airport Hotel and other information which may >> be useful. We thank you for your query. >> Your XXXX Document may be found here >> http://host/path/aaaaaa- >> hrcc-20071012113659-20zi0rfoknv6gdi1w4bls0psd0.pdf >> XXXX Sales Team > > It could be personalised a bit more, When you personalize that give the date and IP address of the request. Something like ... the brochures you requested at TIME from IP. > but is there anything at a system level that can be done to make > emails less likely to be classified as spam? The most crucial thing is the status of IP of the host sending the mail o Does it have a proper DNS PTR (reverse DNS) record? o Are you using SPF or DomainKeys to show that that IP address is authorized to send mail in the sending domain's name? o Do you have working postmaster and abuse addresses for the domain you are sending from? o Do you have a static IP address? o Are you clear of any major blacklists? o Can you demonstrate that every recipient really did request the mail? Each of those are far more important than whether you attach a PDF. (By the way, say it's PDF or even Adobe's PDF, but not "Adobe Acrobat format".) > I assume that spammers try very hard and fail, so is this kind of > email application effectively dead in the water before it starts? Automatic mailing is fine. What is important is how the email addresses were acquired. -j
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